Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.


Latest Small Business Strategies and Ideas


5 Surprising Mistakes that are Impacting Your SEO

5 Surprising Mistakes that are Impacting Your SEO

Search engine optimization (SEO) has become more and more significant in recent years. In fact, many larger businesses have dedicated teams to ensure that online strategies are in line with the newest SEO developments. While the strategy will drastically thrive with this amount of attention,...READ MORE
How To Not Annoy Your Customers With Direct Marketing

How To Not Annoy Your Customers With Direct Marketing

Direct marketing has been an advertising mainstay for decades, and with good reason. Direct marketing enables small-business owners to achieve their ultimate goal — a true one-on-one conversation with customers and potential leads. It’s a personal and highly targeted form of marketing; and when done...READ MORE
7 Elements of an Effective Landing Page

7 Elements of an Effective Landing Page

Create a strong website landing page to optimize your online marketing results A landing page is the page that someone sees when they first visit your site. Depending on where they are coming from or how they are getting there, this could be any page on...READ MORE
Finding Trending Branding Inspiration in Social Media Trends

Finding Trending Branding Inspiration in Social Media Trends

Small businesses don’t have it easy in times of global economic hardships: competition is growing with the number of potential customers staying approximately the same. Even with a steady increase in tools available to brands looking to get through to their target audience and market...READ MORE
Using Periscope to Build Audience, Make Connections, and Set Appointments at Your Next Trade Show

Using Periscope to Build Audience, Make Connections, and Set Appointments at Your Next Trade Show

How small businesses can use the Periscope app as a direct marketing tool at trade events If you haven’t heard of Periscope yet, don’t feel too bad- it’s still fairly new. That being said, for such a relatively new platform, it’s having some unheard of growth, and...READ MORE
Before You Rebrand: What You Need to Know

Before You Rebrand: What You Need to Know

Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to...READ MORE
6 Cool Small Business Marketing Tools you can Test Drive for Free

6 Cool Small Business Marketing Tools you can Test Drive for Free

SPONSORED POST This post is brought to you by Small Business InnoLoft by Constant Contact - a first-of-its-kind accelerator program designed to support entrepreneurs passionate about helping small businesses by building new products, features and services. These days, growing startups and small businesses can benefit from...READ MORE
EcoFlower.com Startup Grows Business with Facebook Advertising

EcoFlower.com Startup Grows Business with Facebook Advertising

Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge....READ MORE
Top 3 Website Analytics Metrics You Should Be Tracking

Top 3 Website Analytics Metrics You Should Be Tracking

How to use 3 important Google Analytics metrics to monitor and improve website traffic For those of you marketers and small business owners not tracking activity on your website, this is your wakeup call: You must start monitoring your website visitors now! It’s easy enough to do, no matter...READ MORE
Small Business Advantages of Paid Sick Leave for Employees [INFOGRAPHIC]

Small Business Advantages of Paid Sick Leave for Employees [INFOGRAPHIC]

How your small business can boost productivity and cut costs by offering employees paid sick leave Many small businesses have to evaluate and making cost-benefit decisions on which benefits their employees need the most and which benefits they can afford to offer. While your business may be...READ MORE
Localizing Online Strategies for Small Businesses

Localizing Online Strategies for Small Businesses

Tips to boost your local visibility with Google, local directories and other online channels While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location, a local audience is perhaps most valuable to their...READ MORE
DIY SEO for Small Business? Seriously?

DIY SEO for Small Business? Seriously?

Why DIY is the future of small business search engine optimization The problem is one of economics. The days of (relatively) quick and easy website ranking through SEO are over. Back in the good old days of 2010 and 2011 an SEO agency selling Small Business SEO packages...READ MORE
Every Door Direct Mail

Every Door Direct Mail

A step-by-step guide on how to use EDDM for your small business I’m sure you have heard of EDDM (Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires...READ MORE
5 Ways to Boost Direct Mail Response In The Digital Age

5 Ways to Boost Direct Mail Response In The Digital Age

How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes,...READ MORE
Niche Marketing for Small Businesses

Niche Marketing for Small Businesses

How to find your business niche and target your market successfully All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI). Whether their niche is as general...READ MORE
Should Your Business Be On Instagram?

Should Your Business Be On Instagram?

How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues...READ MORE
3 Marketing Mistakes EVERY Business Owner Should Avoid

3 Marketing Mistakes EVERY Business Owner Should Avoid

Small business marketing pitfalls... and how to sidestep them for better business results Want to know what the big secret is to a successful business? You’re probably not going to like it… Marketing—and LOTS of it. But marketing by itself isn’t enough. You have to market well… For over...READ MORE
How Millennials are Redefining Businesses

How Millennials are Redefining Businesses

Takeaways for businesses to attract and engage the millennials demographic Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order...READ MORE