Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Small Business Strategies and Ideas


Configure Your Trade Show Booth to Generate Valuable Follow Up

Configure Your Trade Show Booth to Generate Valuable Follow Up

Setting up your trade show exhibit to optimize visitor experience and maximize sales lead follow-up Business development has always been a tough market, but today it has so much more room for creativity and competitive attitude, thanks to its expansion over different media, digital or physical. With online marketing,...READ MORE
3 Ways the Cloud Helps Win More Business

3 Ways the Cloud Helps Win More Business

How tapping into the power of cloud technology is changing your ability to win more new business Starting with the term information technology, a small business owner realizes that IT is more than word processors and Facebook pages. Information technology is the foundation that allows for most...READ MORE
3 Simple Business Lessons I Learned from My Childhood Lemonade Stand

3 Simple Business Lessons I Learned from My Childhood Lemonade Stand

Get back to your early entrepreneur days by remembering these 3 important business lessons I have such fond memories of my childhood summers, growing up in small-town Michigan. Riding bike around the neighborhood with friends. Playing kickball at the local playground. And yes, the summer lemonade...READ MORE
5 Most Important Pages on Your Website

5 Most Important Pages on Your Website

Optimize the content and functionality of these 5 pages that are critical to your website's success Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you...READ MORE
How To Measure ROI In Marketing

How To Measure ROI In Marketing

Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it's critically important when evaluating the success of your marketing efforts. You want a deep understanding of...READ MORE
Moving Beyond an “Online Business Card”

Moving Beyond an “Online Business Card”

A traditional website is a thing of the past. Today consumers crave interaction when engaging with businesses on the Web. Applying this mindset into an online strategy will help set a professional website apart from the rest. In order to stay ahead of the competition, all...READ MORE
What the Post-wallet Economy Means for Small Business and Marketing [INFOGRAPHIC]

What the Post-wallet Economy Means for Small Business and Marketing [INFOGRAPHIC]

Cryptocurrency vs. mobile wallets - which digital payment solution is right for your business in the future? The days of hauling around a fat, overstuffed wallet are drawing to a close. Thanks to mobile wallet services like Apple Pay and Google Wallet, consumers don’t need to...READ MORE
Business Trip Etiquette that Builds Customer Loyalty

Business Trip Etiquette that Builds Customer Loyalty

Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend...READ MORE
Direct Mail Survival Guide: How to STOP Your Campaigns from Flopping & Start Making Bank

Direct Mail Survival Guide: How to STOP Your Campaigns from Flopping & Start Making Bank

Targeting the right prospects with the right mailing list is key to success I’m just going to come out and say it: The mailing list is the most important part of a direct mail campaign. And I’ll take it a step further: Using direct mail without in-depth...READ MORE
15 Mobile Apps to Make Your Small Business More Efficient

15 Mobile Apps to Make Your Small Business More Efficient

Smartphone apps that can improve everyday tasks and help you run your business Nine out of 10 executives use a smartphone to help run their business, a July 2013 Google survey found, and 10 percent manage their businesses exclusively from their smartphone. This makes choosing the right...READ MORE
Is Customer Service the Forgotten Marketing Channel? [INFOGRAPHIC]

Is Customer Service the Forgotten Marketing Channel? [INFOGRAPHIC]

Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them,...READ MORE
Cost Effective Digital Marketing To Enhance Your Campaign

Cost Effective Digital Marketing To Enhance Your Campaign

Low-cost digital marketing strategies that engage your target audience What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best...READ MORE
Top iPhone Apps for Managing Your Social Media Accounts

Top iPhone Apps for Managing Your Social Media Accounts

Best smartphone apps to help your business schedule, post and engage better on social media As a small business owner, there are plenty of tasks for you to juggle every day. And social media management is just one more item for you to get around to...READ MORE
Your Decor Matters: Create an Office Space That Reflects Your Brand

Your Decor Matters: Create an Office Space That Reflects Your Brand

Branding your business doesn't stop at your website - make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physical space helps to deliver your intended message to potential clients. According...READ MORE