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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Instant Blog: Produce New Content in Less Than an Hour

Instant Blog: Produce New Content in Less Than an Hour

5 new content ideas you can generate that are easy and fast to create for your company blog
Many say that  “content is king” in today’s marketing landscape. Even small businesses rely on unique content, such as blog posts, to bring visitors to their websites, generate leads, delight customers, and increase brand awareness.

But sometimes you and your team are just too busy to spend time writing...READ MORE

5 Tips for Pitching Your Business Idea

5 Tips for Pitching Your Business Idea

How to pitch your business idea to get potential investors interested and practically begging to give you money
If you want to enter the business world, the first thing you’re going to need is a good idea. And if you’re not going to finance the business yourself, you’ll simply have to know how to pitch that idea once you start meeting potential investors.

That being said, we have...READ MORE

5 Ways You Can Turn an Office Move into a Marketing Opportunity

5 Ways You Can Turn an Office Move into a Marketing Opportunity

Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers
Whether you’re expanding the company or simply relocating, an office move is not only cause for celebration, it’s also a fantastic marketing opportunity.

Sure, moving can be stressful (after all, there’s a lot to keep track of), but it’s the perfect time to pull the trigger on marketing...READ MORE

How to Build a Powerful Network…Without “Networking”

How to Build a Powerful Network…Without “Networking”

Make business connections that really mater with 3 ways you can build a powerful professional network
Trite though it may sound, the adage is true: When it comes to business, “it’s not what you know, but who you know” that matters.

In today’s hyper-connected world, it is no longer enough that you keep your head down and produce exemplary work. To professionally thrive, now you must be...READ MORE

How Live Chat Can Help Increase Sales

How Live Chat Can Help Increase Sales

Using live chat on your website to convert more leads and increase online sales for your small business
SPONSORED POST

Solid Cactus is an innovative eCommerce Website Design company that builds custom Online Stores. Let our professional Yahoo! Store Design and eCommerce Solutions get more traffic and more sales for your eCommerce Website.
Each time a visitor finds your website, they are looking for answers about the products...READ MORE

PPC and Me - The Potential Profitability of Pay Per Click Advertising

PPC and Me - The Potential Profitability of Pay Per Click Advertising

Tips for running a successful PPC advertising campaign that delivers for your digital marketing campaigns
SPONSORED POST

Digital Next are a Melbourne-based digital marketing agency servicing a variety of businesses and industries, spanning from SMEs to some of the country’s largest brands. Specialising in SEO, PPC, content creation and website development, Digital Next have cemented themselves as one of Australia’s most trusted digital providers.
Search Engine Marketing (SEM)...READ MORE

What to Do with $500 for SEO and $500 for PPC?

What to Do with $500 for SEO and $500 for PPC?

How to allocate your SEO or PPC advertising with a limited budget
Hiring a reputable PPC or SEO company takes money.  How much money depends on the size of your company, the size of the campaign, and the expertise of the company you’re hiring.

There are a number of factors at play here, but it can be said that you need more than $500 per month in...READ MORE

The Five Issues that Could Stranglehold Your Small Business

The Five Issues that Could Stranglehold Your Small Business

Be prepared for these business challenges that could make or break the success of your new business
New businesses are tricky, aren’t they? Everyone knows just how difficult it is to start, and make a success of a new business. According to Bloomberg, eight out of ten people who start businesses fail within the first 18 months. Not deterred by this, many of us have either taken...READ MORE
How Your Small Business Can Benefit from New Cloud and Hosting Solutions

How Your Small Business Can Benefit from New Cloud and Hosting Solutions

4 ways the new cloud and hosting solutions that allow you to scale your business and customer data can benefit your small business
Every business owner knows just how important it is to have an excellent hosting provider. And it’s up to your provider to supply you with enough server space necessary for all the data generated by your clients. That’s why providers are turning towards...READ MORE
Thought Leadership 102: How to Weaponize Your Words

Thought Leadership 102: How to Weaponize Your Words

3 strategies to use in your content marketing distribution plans to maximize thought leadership
In my last piece, I explained how thought leadership articles can be incredibly powerful tools that establish your industry expertise by tapping into a publication’s devoted audience.

While content marketing remains a relatively new concept that is quickly becoming commonplace, thought leadership marketing actually dates back to the late 1800s, when engineers began publishing books...READ MORE