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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


4 Business Challenges Every SMB Needs to Overcome

4 Business Challenges Every SMB Needs to Overcome

Startups and entrepreneurs must know that there are business challenges that must be met in order to be truly successful
The ugly truth that people don’t tell you about SMBs is that most of them don’t make it in the long run. Sure, some experience their first problems during the very launch, which makes their journey quite short-lived while others simply fail later on. This usually...READ MORE
Business Travel May Be Causing Psychological Problems, New Study Shows

Business Travel May Be Causing Psychological Problems, New Study Shows

Is business trip anxiety and stress impacting your small business success or productivity? Studies show it can happen.
Frequent business trips may be causing your anxiety and depression, new research shows. According to a recent study published in the Journal of Occupational and Environmental Medicine, Americans who frequently travel on business are more likely to experience sleep problems, smoke, consume alcohol, and experience anxiety.

"Although business travel...READ MORE

5 Quick Tips for Writing Better Headlines for Your Email Marketing

5 Quick Tips for Writing Better Headlines for Your Email Marketing

Copywriting sales and marketing tips for writing email headlines that are more effective, attention-grabbing for small business email marketing
Did you know that email marketing reels in new customers 40 times more than Twitter and Facebook? Yet, it also shows that 75% of consumers do not open promotional emails and only 5% of the ones who do click on the links contained in the message. What...READ MORE
8 Mistakes to Avoid When Promoting Your Small Business on Instagram

8 Mistakes to Avoid When Promoting Your Small Business on Instagram

Instagram mistakes you'll want to avoid when promoting and marketing your small business to customers and followers on Instagram
As of the second quarter of 2017, Instagram is teeming with more than 700 million active users. This vast and diverse community has attracted 70% of the businesses in the USA alone. It is a rich goldmine for business, and best of all, it’s free! This means...READ MORE
7 New Year's Resolutions To Boost Your Productivity In 2018

7 New Year's Resolutions To Boost Your Productivity In 2018

Boost your small business productivity in 2018 with simple, but effective, professional hacks that will revamp the way you work
As 2017 turned to 2018, you may have felt a sense of renewal. Perhaps you are looking to make some changes in your personal life or finally stick with that workout routine. No matter your resolutions, this new year is a great chance to revamp your...READ MORE
6 Killer Instagram Tactics for Small Business Owners

6 Killer Instagram Tactics for Small Business Owners

Increase your following and social media engagement with these Instagram tactics that can benefit any small business on Instagram
If you haven’t channeled your online business marketing strategy to Instagram yet, think again. The latest Instagram statistics has revealed how it has become a business powerhouse:

8 million registered companies have Instagram business accounts.
From 200,000 ad users last March 2016, the active monthly advertisers of...READ MORE

Why You Should Make 2018 the Year of the Happy Employee

Why You Should Make 2018 the Year of the Happy Employee

Nurturing happy employees is not only a better work environment for everyone, but it can also help your small business grow & prosper
You know what’s a recipe for disaster? Unhappy employees and a toxic work culture combined with life in the social media age. I’ve seen it happen time and again — rightfully angry employees absolutely destroying the reputation of a company.

When the human costs...READ MORE

What Advertisers Should Know About Inappropriate Content on YouTube

What Advertisers Should Know About Inappropriate Content on YouTube

Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content
As the CEO of a social media platform, it's important to understand and prioritize the safety of the users. For YouTube's CEO Susan Wojcicki, creating new ways to make sure everyone is safe within the video environment is currently being developed.

According to Adweek, Wojcicki...READ MORE

4 Tips for Managing an Online Trading Business

4 Tips for Managing an Online Trading Business

Manage your online trading business with these tips to start trading, develop a portfolio and and maximize online sales
Starting an online trading business can be quite a lucrative idea. Not so long ago, companies in this field needed experts such as brokers and financial advisors who can help when it comes to making important decisions. But now, things are different and there’s technology you can...READ MORE
3 Smart Strategies for E-Commerce Sales Success

3 Smart Strategies for E-Commerce Sales Success

E-commerce marketing strategies to give your small business the edge and improve online sales opportunities
U.S. e-commerce revenue is about $423.3 billion and is steadily climbing. That's because more and more consumers are coming to understand the value of shopping with the simple convenience of using a handheld device.

That being said, if you're one of the many people running their own e-commerce business, it's important to...READ MORE