CREATE. BUILD. GROW.

Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Small Business Expenses Owners Forget About

Small Business Expenses Owners Forget About

Identifying hidden costs and money pits of running your own business
Owning and/or running a small business is an incredibly difficult job and it takes a very special kind of person to keep track of all the ins and outs. While taking care of the major aspects of running a small business, there are a few things that often get overlooked.

In case of certain expenses, these...READ MORE

The Art of Assembling an eCommerce Store

The Art of Assembling an eCommerce Store

Creating an online store that makes it easy to buy products online, but also stands out from the competition
The eCommerce market is booming at an unprecedented rate, amounting to 1.55 trillion dollars in sales worldwide. Modern customer enjoys the convenience of online shopping, embracing the ability to acquire desired products with just a few clicks.

Research has shown that more than 40% of internet users (around...READ MORE

Understanding Marketing: Are You a Net-Worker or a Net-Beggar?

Understanding Marketing: Are You a Net-Worker or a Net-Beggar?

Knowing the difference between "net-worker" and "net-begger" can lead directly to your success!
When understanding marketing for your business it's important to see that there are MANY ways to do so. (I am famous for saying: social media isn't marketing…it's a place where you can employ marketing strategies.) Marketing agencies spend considerable time and money researching which marketing strategies are best for ROI (return on investment)....READ MORE
The Art of Being an Efficient Manager

The Art of Being an Efficient Manager

A lot of people have goals of being a manager someday. There is the thought that management level roles provide better compensation and benefits. However, bear in mind that with this promotion comes with it a bigger responsibility. The good news is that being an efficient manager is something that we can learn as long as we have the drive and motivation to really do...READ MORE

Ways Enterprise Release Management Can Be Used by a Small Business

Ways Enterprise Release Management Can Be Used by a Small Business

It is obvious that Enterprise Release Management (ERM) improves the software delivery management. It is especially useful when it comes to IT project management. A lot of its features recommend it to businesses of different sizes. These include the option of flexibility with a very hands-on approach to the parts of processes that need to be monitored closely. These things also lead to increased ROI...READ MORE

Managing Your Staff Efficiently When Running a Startup

Managing Your Staff Efficiently When Running a Startup

A good workforce is one of the key elements in having a successful business. A brilliant concept will not come to realization without employees to help achieve the organization’s goal.

While hiring your first employee entails accountability on your end as an employer, it also entails responsibility on your new staff to help make your idea happen. The direction of the organization is relatively dependent on...READ MORE

6 Ways to Know if Your Website is a Loser

6 Ways to Know if Your Website is a Loser

Website design do's & don'ts to ensure it is working for your small business
Small business owners, I have some bad news: The days of prospects ringing your phone off the hook for more information are over.

Your phone doesn’t ring the way it used to, does it? I sure know mine doesn’t!

That’s because:
Most of your prospects - I’d say almost all of them - are going to...READ MORE

The Social Dimension of Small Business Marketing

The Social Dimension of Small Business Marketing

Fine-tuning social media marketing strategies to build your brand and your small business
In the times when it's hard to calculate how many billions are being invested in the global marketing business, young people preparing to launch a new start in the business skies might think money is everything. Of course, this doesn't have to be the case.

Fresh, never-seen-before ideas can still gain popularity without huge...READ MORE

Amazon Marketing 101 – Why all eCom Businesses Should be on Amazon

Amazon Marketing 101 – Why all eCom Businesses Should be on Amazon

Marketing and selling products for your e-commerce business on Amazon.com
It’s coming up on the busy Christmas retail selling season that can literally make or break a year for business-to-consumer businesses that sell online. Identifying new selling channels like Amazon can ensure that your e-commerce business can thrive during your busiest online selling season.

This article is going to talk about why all Ecommerce businesses need to...READ MORE

How to Achieve Natural Online Growth of Your SMB

How to Achieve Natural Online Growth of Your SMB

Strategies to boost organic traffic and achieve online growth for your new website
Internet users often complain that the World Wide Web is brimming with websites that publish irrelevant content. While it's true that sometimes fake websites and lousy content hit the first page of the search engine results, the truth is that Google is constantly trying to remove such content.

The most powerful tools in this...READ MORE