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Latest Small Business Strategies and Ideas


Most Effective Simple Strategies for Brand Recognition

Most Effective Simple Strategies for Brand Recognition

If people recognize you, they remember you. If they remember you, they will come to you when they need a product or a service that you provide. It is that simple. Simple things can be quite effective and that is why you need to figure out the best ways to use those simple ways to make your brand recognizable.

Here are some of the tactics that...READ MORE

3 Simple Ways to Avoid a Summer Slump

3 Simple Ways to Avoid a Summer Slump

3 easy ways to use marketing to avoid a summer slump in your business
Many businesses have a slow season, whether it’s summer or winter. Sometimes the reason for the slowdown is obvious—sometimes not. The question is: What do you do about it?

Your first instinct might be to tighten your belt and cut down on your marketing. That would be a mistake.
When revenues are down, you need...READ MORE

5 Psychological Triggers That Convert Leads into Customers

5 Psychological Triggers That Convert Leads into Customers

To truly identify with your target market, it is important to not only be able to speak their language but also get inside their heads.

Let's have a look at some of the ways successful marketers are reaching the right audiences for their products or services using a few simple psychological triggers. Remember, the purpose here is not to manipulate or sensationalize your brand, but rather...READ MORE

Powering the Internet: How Cloud Technology Is Used In Today's Web Applications

Powering the Internet: How Cloud Technology Is Used In Today's Web Applications

Cloud technology has taken the world by storm, no pun intended, and web developers across the have expressed special interest in the cloud as it pertains to web development. Sadly, many conservative developers have failed to realize the true potential of cloud computing. The very fact that it gives users instant remote access to data has made cloud technology one of the most desirable innovations...READ MORE

Why Visual Communication is Important for Your Small Business

Why Visual Communication is Important for Your Small Business

SPONSORED POST
This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business.
In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are looking for information that is quick, understandable and easy to act upon...READ MORE
How Startups Can Start Multi-Level Marketing Campaigns

How Startups Can Start Multi-Level Marketing Campaigns

Businesses that engage other enterprises to work for them and with them use a selling strategy called multi-level marketing, also known as network marketing. The essential step here is to develop a certain number of business associates with whom you share the profits. Of course, the percentage depends on the deal the interested parties make.

Startups can benefit from such business ventures, but they need to...READ MORE

Promoting in Person – The Missing Piece of your Marketing Strategy?

Promoting in Person – The Missing Piece of your Marketing Strategy?

If you run a small business, you probably know a fair bit about advertising online. You’ll have an idea of how much it costs to place an ad in the local paper. You may even have looked into the ins and outs of TV advertising.

But what about starting a simple conversation with a potential customer? Promotional or pop-up marketing – that’s promoting face to face...READ MORE

Secure Cloud Collaboration: Top Tools for Online Marketers and Their Virtual Teams

Secure Cloud Collaboration: Top Tools for Online Marketers and Their Virtual Teams

Today’s online marketers and their teams are becoming increasingly remote, working together as virtual teams from different corners of the globe. Not to say that the cloud hasn’t played a critical role in enabling such remote flexibility, there’s no avoiding the fact that the switch from traditional working environments to virtual ones can be and expensive and tedious process.

As can be imagined, collaboration of online...READ MORE

The 80 / 20 Rule of SEO – Stop Trying to be Perfect

The 80 / 20 Rule of SEO – Stop Trying to be Perfect

I’ve been in the SEO industry for close to 5 years now, generally SEO is seen as a “snake oil” industry, due to the huge amount of spam emails that you and I receive. But, there is no denying that ranking in Google can be hugely profitable for almost any business.

Knowing this, many small business tend to rush into either a.) Hiring the cheapest SEO consultant...READ MORE

How User-Friendly Website Content Boosts Lead Generation

How User-Friendly Website Content Boosts Lead Generation

Small business owners usually have too much on their plate when they enter the online business race. They have to take care of their finances, as well as of some tricky legal regulations. The initial stage of every small business development can curb your enthusiasm and affect productivity.

To avoid such an outcome, you should learn fast and apply some productive strategies that can save your...READ MORE