Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Strategies and Ideas

How to Maximize Subscription Revenue

How to Maximize Subscription Revenue

Subscription-based business model best practices that maximize revenue Bose may become the latest company to enter the thriving music subscription service market, TechnoBuffalo speculated in December[...]
The Power of Social Media Customer Service [INFOGRAPHIC]

The Power of Social Media Customer Service [INFOGRAPHIC]

  How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR profess[...]
YouTube Video Advertising Production Tips

YouTube Video Advertising Production Tips

Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online dis[...]
4 Small Business Finance Tips Every Business Should Add This Year

4 Small Business Finance Tips Every Business Should Add This Year

Four everyday tips for keeping your small business finances in order throughout the year The financial stability of your business is critical to your ability to adapt to changing market demands — bot[...]
The 10 Commandments of Marketing in 2015 (Direct Mail Edition)

The 10 Commandments of Marketing in 2015 (Direct Mail Edition)

Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyon[...]
5 Plays To Up Your Marketing Game For 2015

5 Plays To Up Your Marketing Game For 2015

Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that do[...]
Improving Internal Communication to Maintain Your Customer Service Edge

Improving Internal Communication to Maintain Your Customer Service Edge

Efficient management of marketing and sales information flowing from customers to internal team members can impact a customer's experience and overall satisfaction Consumer dissatisfaction was the bi[...]
Most Popular Small Business Marketing Tools Topics in 2014

Most Popular Small Business Marketing Tools Topics in 2014

Hot topics on marketing best practices and tools for small businesses in 2014 What tools or best practices are small businesses interested in? What small business marketing topics are the most popula[...]
Is the Affiliate Program You're Considering Ethical?

Is the Affiliate Program You're Considering Ethical?

There are affiliate-marketing programs on every corner; some from new organizations and others from more established entities. Regardless of which route you’re considering, there’s a ton of mon[...]
5 Strategies Small Businesses Need to Add in Next Year’s Marketing Plans

5 Strategies Small Businesses Need to Add in Next Year’s Marketing Plans

Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doin[...]
The Year Round Thank You Note for Businesses

The Year Round Thank You Note for Businesses

Ways small businesses can extend the holiday spirit to show customer appreciation throughout the year You opened your inbox on Christmas Day and found several season’s greetings e-Cards from your c[...]
Your “Quick and Dirty” Marketing Plan for 2015

Your “Quick and Dirty” Marketing Plan for 2015

Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime[...]
Still Not Ready To Try Mobile Marketing? Here’s Why You Should

Still Not Ready To Try Mobile Marketing? Here’s Why You Should

How mobile marketing campaigns and strategies are essential to reach on-the-go customers If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massiv[...]
How Encryption is Impacting Business Security

How Encryption is Impacting Business Security

Businesses large or small need to understand the importance of data protection Sony got an unwanted gift to kick off this year's holiday season, becoming the victim of a security breach that not only[...]