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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


The More You Know: Employee Theft Common in Non-Profits

The More You Know: Employee Theft Common in Non-Profits

Employee theft is a common occurrence in many different businesses. But, what about employee theft in non-profits?
Many non-profits across the United States are seeing problems with their employees taking the money the group receives and using it for their personal lives. According to The Boston Globe, one non-profit is still trying to recover.

When a board member of the Somerville Homeless Coalition was taking a look...READ MORE

How Organizations Can Better Deal With Workplace Compliance Issues

How Organizations Can Better Deal With Workplace Compliance Issues

Even small business managers need to ensure a focus on workplace compliance and company culture for the company to succeed
For a company to remain successful, the entire organization must operate at its highest potential. Every department must do its own part to result in a company-wide positive performance. Every individual must do the same. If there is even a single issue, the entire company culture...READ MORE
5 Greatest Advantages of Digital Publishing for Your Small Business

5 Greatest Advantages of Digital Publishing for Your Small Business

Why every small business can, and should, make digital publishing part of their ongoing content marketing strategy
While seldom visited libraries and bookstores might make it seem like not a lot of people read books nowadays, this is not an accurate indicator. If you take a look at the digital publishing statistics, you’ll see that the number of self-publishing authors is at an all-time high right...READ MORE
3 Ways to Make Millennial Employees Love Your Company

3 Ways to Make Millennial Employees Love Your Company

When treated with respect and empowered, millennials can actually become your most loyal and hardworking company employees
Want to know something a little hair raising? By 2025, three-quarters of America’s workforce will be millennials. Yes, in only 7 years, your employees will primarily be members of Generation Y, that giant, diverse, confusing group of young people who, according to the media, don’t know what they want.

But...READ MORE

4 Business Challenges Every SMB Needs to Overcome

4 Business Challenges Every SMB Needs to Overcome

Startups and entrepreneurs must know that there are business challenges that must be met in order to be truly successful
The ugly truth that people don’t tell you about SMBs is that most of them don’t make it in the long run. Sure, some experience their first problems during the very launch, which makes their journey quite short-lived while others simply fail later on. This usually...READ MORE
Business Travel May Be Causing Psychological Problems, New Study Shows

Business Travel May Be Causing Psychological Problems, New Study Shows

Is business trip anxiety and stress impacting your small business success or productivity? Studies show it can happen.
Frequent business trips may be causing your anxiety and depression, new research shows. According to a recent study published in the Journal of Occupational and Environmental Medicine, Americans who frequently travel on business are more likely to experience sleep problems, smoke, consume alcohol, and experience anxiety.

"Although business travel...READ MORE

5 Quick Tips for Writing Better Headlines for Your Email Marketing

5 Quick Tips for Writing Better Headlines for Your Email Marketing

Copywriting sales and marketing tips for writing email headlines that are more effective, attention-grabbing for small business email marketing
Did you know that email marketing reels in new customers 40 times more than Twitter and Facebook? Yet, it also shows that 75% of consumers do not open promotional emails and only 5% of the ones who do click on the links contained in the message. What...READ MORE
8 Mistakes to Avoid When Promoting Your Small Business on Instagram

8 Mistakes to Avoid When Promoting Your Small Business on Instagram

Instagram mistakes you'll want to avoid when promoting and marketing your small business to customers and followers on Instagram
As of the second quarter of 2017, Instagram is teeming with more than 700 million active users. This vast and diverse community has attracted 70% of the businesses in the USA alone. It is a rich goldmine for business, and best of all, it’s free! This means...READ MORE
7 New Year's Resolutions To Boost Your Productivity In 2018

7 New Year's Resolutions To Boost Your Productivity In 2018

Boost your small business productivity in 2018 with simple, but effective, professional hacks that will revamp the way you work
As 2017 turned to 2018, you may have felt a sense of renewal. Perhaps you are looking to make some changes in your personal life or finally stick with that workout routine. No matter your resolutions, this new year is a great chance to revamp your...READ MORE
6 Killer Instagram Tactics for Small Business Owners

6 Killer Instagram Tactics for Small Business Owners

Increase your following and social media engagement with these Instagram tactics that can benefit any small business on Instagram
If you haven’t channeled your online business marketing strategy to Instagram yet, think again. The latest Instagram statistics has revealed how it has become a business powerhouse:

8 million registered companies have Instagram business accounts.
From 200,000 ad users last March 2016, the active monthly advertisers of...READ MORE