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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


What is the Difference Between Branding and Marketing?

What is the Difference Between Branding and Marketing?

Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably.

There is a distinct difference between the two and to help utilise both effectively together, here we go through the misconceptions.

The general misconception is crossing over marketing activities and branding.

For example,...READ MORE

Why You Should Start 2017 with a Risk Management Plan

Why You Should Start 2017 with a Risk Management Plan

For most of us, the New Year is a time to pursue freshly made personal goals. As a marketer, I think it’s also the perfect time to set new business objectives.

In the wake of 2016, the majority of us are craving a clean start, and what better way to do that then with risk management?

If don’t know much about risk management — or you haven’t...READ MORE

Keep Your Startup Finances Under Control Through Financial Discipline

Keep Your Startup Finances Under Control Through Financial Discipline

Young and inexperienced startup owners often experience financial difficulties. The root of such problems lies in their inability to focus on the economic side of the startup. Instead, they get carried away by their original ideas and work hard to put them to practice.

Neglecting your finances will bring your startup to an end, so your big ideas will fall into oblivion.

Read through the following steps for...READ MORE

The Fortune is in Following up! 4 Insights for Your Business

The Fortune is in Following up! 4 Insights for Your Business

I'm sure you've heard the saying, "the fortune is in following up!" This is so true especially when looking at marketing strategies. Research shows time and again that direct contact and follow up creates the greatest ROI (return on investment).

Are you practicing good follow up strategy? Once you've met someone networking, connected online, or added someone to your list what you do next matters!

Here are...READ MORE

How to Rein in Your Expenses and Save Your Business

How to Rein in Your Expenses and Save Your Business

Running a business requires constant vigilance. It often happens that, even though it seems like you are doing well, and profit keeps coming your way, the money seems to disappear into thin air. Don’t worry, it’s not just your imagination.

It’s very likely that your finances are not as airtight as you thought they were. Your business might be leaking money in unexpected ways, and it’s...READ MORE

6 Things Every Small Business Should Have on Their Website

6 Things Every Small Business Should Have on Their Website

Many small business owners assume that consumers aren’t searching the internet for local businesses. They’re wrong. In all actuality, 97% of customers search online for local products and services.

Today’s consumers expect all businesses — even small ones — to have an online presence. That means, if you don’t have a website, you’re likely losing business to competitors who do have one.

Often, it’s not knowing where...READ MORE

A Guide to Alternative Sources of Financing for Small Businesses

A Guide to Alternative Sources of Financing for Small Businesses

Money makes the business world spin, but it does not always come easy. Finding the right source of financing is paramount to getting the operations off the ground, but around 50% of all startups have difficulties to finance via regular channels like bank loans. Namely, financial institutions are not always eager to lend money to organizations that are making their baby steps.

On the brighter note,...READ MORE

Top Ways Online Degrees can Help Small Business Owners

Top Ways Online Degrees can Help Small Business Owners

SPONSORED POST

Set the stage for the career you have always wanted. Earn your bachelor's degree in communication management online from USC.
Online education has never been more promising than it is right now. Accessibility and technological advancements are at an all-time high, and students are surely taking notice. The latter of these—tech advancements—are at the center of much progress across sectors.

So how is it affecting online...READ MORE

Choosing a Web Agency for a Small Business

Choosing a Web Agency for a Small Business

Four factors to consider when choosing the right web agency for your small business website design and creation
The digital world has come a long way and having a strong online presence is now an essential marketing tool that can make or break a business.

Without a website, you run the risk of losing potential customers who are searching online for a product or service that you’re...READ MORE

How Treating Staff with Respect Increases Productivity

How Treating Staff with Respect Increases Productivity

A few ideas on how to make that your employees are engaged, appreciated and therefore more productive for your small business
The perspective of modern businesses is better than it was a few years ago. This is mostly so due to the availability of various tech hacks and communication tools.

When you launch a business, you can deal with business tasks in a fast and resolute way....READ MORE