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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Why Cybersecurity Is More Important Than Ever for Your Business

Why Cybersecurity Is More Important Than Ever for Your Business

Even small businesses are at risk for cyber attacks - here's what your business should to ensure your cybersecurity is up to par with big business efforts
With more and more ransomware, e-fencing, and phishing attacks making the news each day, cybersecurity is becoming increasingly important — yet many small business owners aren’t taking the threat seriously. There’s a widespread misconception that cybercriminals only hit large...READ MORE
5 Killer Email Marketing Strategies to Increase Sales

5 Killer Email Marketing Strategies to Increase Sales

Email marketing strategies to generated online revenue from shopping cart abandonment, inactive customers, online reviews and discount incentives
You can attend webinars on how to make money online. You can even enroll to marketing assistance courses dedicated to helping you create the best copy for your business. Ultimately, the best way to measure if all your efforts make a dent is if it increases your sales.

A...READ MORE

Launching a Startup Marketing Campaign on a Tight Budget

Launching a Startup Marketing Campaign on a Tight Budget

Strategies for creating startup marketing campaigns to get your new small business up & running (without a big budget)
Running a startup business is difficult enough. Marketing your startup on a tight budget is even more difficult. But, without marketing, there is no way of spreading the word out there or hoping that your business will generate enough buzz.

The thought of having to spend additional funds...READ MORE

Exploring The Latest Trends In Print And Digital Marketing

Exploring The Latest Trends In Print And Digital Marketing

Adapting small business marketing strategies for new trends in print and digital marketing media platforms
It's no secret that the the small business climate fluctuates constantly, which means that business owners need to consistently evolve their marketing techniques - like print, social media or digital marketing - if they want to stay afloat.

These days, small business marketing is all about connecting with your audience through multiple...READ MORE

5 Ways to Keep Millennial Employees Motivated

5 Ways to Keep Millennial Employees Motivated

Strategies to keep the new generation of millennial employees motivated and productive for your business
Employee motivation can be a tricky thing to decipher. Some believe it’s driven by a hierarchy of desires, others by intrinsic rewards. Whatever the truth behind motivation is, you can be damn sure millennials are going to turn at least some of that truth on it’s head.

Despite what the mainstream media...READ MORE

Tech Trends that Shape the Business World in 2017

Tech Trends that Shape the Business World in 2017

8 big technology trends that are shaping the world and how we streamline and automate business and services in the future
The world of technology seldom rests. Innovations emerge on a regular basis and advanced solutions flood the markets across the globe. Keeping up with the pace is not easy as businessmen have to dedicate their time and resources accordingly.

One thing is for certain: in this...READ MORE

It is Time for Marketers to Embrace the Dark Web

It is Time for Marketers to Embrace the Dark Web

The core reasons why marketers need to embrace a fundamental understanding of the "Dark Web" and the benefits this can bring to small businesses
Most articles that talk about the Dark Web provide the exact same disclaimer… it can be a pretty strange place, but it serves additional purposes that are in no way reflective of the ominous sounding name.

The dark web at its core offers...READ MORE

How To Use Social Media Influencers To Market Your Health Startup

How To Use Social Media Influencers To Market Your Health Startup

Tips to use social media influencers in your marketing to grow your startup's customer base and revenue
Imagine this: You have just invented a revolutionary toothbrush. It's sleek design and plaque removing capabilities are totally unprecedented. You really think this is your chance to break into the health industry.

But how do you reach the right consumers?

Well, in today's digital age, you will find them online. Surveys...READ MORE

How to Market Your App When Your Startup Doesn't Have a Big Budget

How to Market Your App When Your Startup Doesn't Have a Big Budget

Low cost strategies for marketing new apps on a startup budget that will get your app noticed in your target category
Startup marketing is very different as compared to big companies. Companies have huge budgets to promote their products whereas startups often have nothing but a great idea.

Let’s say you’ve developed and released an amazing, groundbreaking app. But is that enough to bring in loads of...READ MORE

Instagram's Changing the Way Restaurateurs Design Their Restaurants

Instagram's Changing the Way Restaurateurs Design Their Restaurants

Catering restaurant designs to social media sites like Instagram can be a huge boost to restaurant marketing efforts
What’s the most important question that restaurateurs ask themselves when planning a new restaurant? It isn’t the type of cuisine they will serve, or where they will source their ingredients. According to a statement to Mic.com by Nils Noren, co-founder of Absolute Culinary by Asil, a restaurant and...READ MORE