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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Ways Retailers Can Prepare for the Holiday Shopping Season

Ways Retailers Can Prepare for the Holiday Shopping Season

Get ready for the holiday retail sales rush by preparing your business for an increase in online and in-store customers during the holiday shopping season
The holiday shopping season is quickly approaching. Because of that, many retailers, both online and in-store, are already preparing their business for the overwhelming shopping surge to come.

For e-commerce shops, it's never too early to prepare for the holiday season. Online...READ MORE

Side Hustle: How To Finally Monetize Your Wellness Blog

Side Hustle: How To Finally Monetize Your Wellness Blog

4 ways to make money on your wellness blog and turn your passion for blogging about a healthy lifestyle into a business
In today's health-conscious world, getting started as a wellness blogger is relatively simple. Once you have a concept, an eye for web design, and ideas for interesting content, you can get started writing for an information-hungry audience.

But how can you actually make money off...READ MORE

How to Deal With a Difficult Customer

How to Deal With a Difficult Customer

Strategies for dealing with an unsatisfied or difficult customer that will help minimize any damage to your small business reputation and future sales
For those who run a business, it’s inevitable that you’ll have to deal with your fair share of difficult customers.

I can assure you that there’s not a single company in business that’s immune to this eventuality. And since we live in a “the...READ MORE

What are the First Steps of a Great Marketing Plan?

What are the First Steps of a Great Marketing Plan?

Small businesses need to follow these important steps when developing a solid marketing plan based on data-driven objectives and decisions
According to SBA.gov, there are 28.8 million small businesses just in the United States. Therefore, in order to stay competitive, grow your business and maximize your revenue, you need to build a solid digital marketing plan. It will give you a fascinating insight into the industry...READ MORE
How to Strengthen Your Small Business: 4 Ways to Improve Your Staff Recruiting

How to Strengthen Your Small Business: 4 Ways to Improve Your Staff Recruiting

Staff recruiting and onboarding strategies to help small businesses find the right employee that can grow with your business
If you’re in charge of a small business, it’s essential that you have a team of dedicated, hardworking, and competent employees. Unfortunately, that’s now always the case in today’s business climate.

Here are some things you should focus on in order to find the perfect job candidates, keep...READ MORE

Keyword Research in the Age of RankBrain

Keyword Research in the Age of RankBrain

 
How businesses can leverage keyword tools and research strategies to optimize Google's RankBrain search results for websites
RankBrain is upon us, and marketers everywhere want to know how it impacts their work.

Businesses with an online presence, which should be all businesses at this point, need to understand the correct way to use keywords in their copy and website components to help their brand become more visible...READ MORE

3 Key Strategies To Optimize Your Dental Practice's Website

3 Key Strategies To Optimize Your Dental Practice's Website

Digital marketing strategies for dental practice businesses to boost website visibility and differentiate your dentistry
When it comes to digital marketing, there's no one-size-fits all solution. Every industry is different in how it must market its products and services.

Take dentistry, for example. This healthcare field is ubiquitous, and so it's important to advertise your dental practice's services in a way that can relate to multiple audiences.

Here...READ MORE

Staying Ahead of the Competition in an Over-Saturated Market

Staying Ahead of the Competition in an Over-Saturated Market

Strategies for your small business to stand out from the pack when your industry niche is over-saturated with competition
There are SMBs and startups around every corner, which makes it more difficult to stay afloat and beat the competition in the modern business world. It’s most likely that your industry niche is already over-saturated. However, it’s vital to get a few things right, while keeping a...READ MORE
4 Must-Have Content Types for Your Small Business Blog

4 Must-Have Content Types for Your Small Business Blog

Four types of blog content to include in your small business blogging plan
When it comes to owning a business, in any industry, publishing a blog is an essential step to seeing your business grow and thrive. Blogging allows you to demonstrate your expertise in your industry and earn the trust of current and potential customers.

Through your blog, you can provide quality information that gives your...READ MORE

Opening a New Restaurant? Here Are 4 Budget-Friendly Tips

Opening a New Restaurant? Here Are 4 Budget-Friendly Tips

Tips for starting a successful new restaurant business on a tight budget - from menus that sell to startup restaurant marketing
In 2010, there were 27.9 million small businesses in the United States, and studies show those numbers have only continued to rise in subsequent years. That's because forming a small business is a great way to be your own boss and set your own schedule.

However,...READ MORE