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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.
Latest Small Business Strategies and Ideas
Do you ever wonder why some businesses grow exponentially while others struggle to survive?
The answer, in one word, is: MARKETING!
It’s how I built PostcardMania from a fledgling startup to a $45 million enterprise with 200 employees. But there is a right way to market your business - and, of course, a wrong one. So today, I’d like to...READ MORE
We live in the era of the internet and globally accessible knowledge. Although this sounds like an exclusively positive thing, it has its darker side, as well. Namely, never before has there been so much contradicting information available on every single topic in the world.
When one article tells you to go to drink...READ MORE
The uninitiated believe that business growth is something that just spontaneously happens. You have a good idea, you make a solid plan, you give it a little push and there you have it. Your business grows exponentially and everyone lives happily ever after. In reality, however, things are seldom so idyllic. A little...READ MORE
Pop quiz: Is it more expensive to attract new customers or keep the ones you already have?
According to research from Frederick Reichheld of Bain & Company, increasing customer retention rates by 5 percent can increase profits by 25-95 percent. Long story short, if you invest in keeping customers happy your bottom line will...READ MORE
Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet they are often overlooked. Building strong brand loyalties starts from within and...READ MORE
Sticking to a business strategy that has worked time and time again is a good idea. If something works, don’t meddle with it.
On the other hand, being oblivious to the current tech trends could have a devastating effect on your business as you might be missing out on the new innovations that could help you improve it. However, not all tech trends should be integrated,...READ MORE
Kabbage helps small businesses get the funding they need to grow. We have funded $1.6 billion and are trusted by 100,000+ small business owners.
Having a well thought-out marketing plan is essential for small businesses, especially in the early stages when generating demand and building a customer base. During this growth phase, your business should allocate a larger percentage of its revenue to marketing to...READ MORE
Multi-channel customer service (also multi-channel customer support or even Omni channel if you prefer) is one of the new marketing ‘buzz words’ that we have inherited along with the internet era.
Businesses are told that they need to be multi-channel to thrive. But what does multi-channel customer service mean in practice?
As ZenDesk most ably puts it:
“Multi-channel simply means that there’s more than one way for customers to...READ MORE
In the middle of the Internet revolution of the business and labor markets, it is amazing how many new jobs and professions are created as we speak. So, this is the right moment for employees with experience and knowledge to get enough courage up to start their own business. However, it takes...READ MORE
Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide coverage for your company.
Here are 4 ways you can enhance your small...READ MORE