Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.


Latest Small Business Strategies and Ideas


Localizing Online Strategies for Small Businesses

Localizing Online Strategies for Small Businesses

Tips to boost your local visibility with Google, local directories and other online channels While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location, a local audience is perhaps most valuable to their...READ MORE
DIY SEO for Small Business? Seriously?

DIY SEO for Small Business? Seriously?

Why DIY is the future of small business search engine optimization The problem is one of economics. The days of (relatively) quick and easy website ranking through SEO are over. Back in the good old days of 2010 and 2011 an SEO agency selling Small Business SEO packages...READ MORE
Every Door Direct Mail

Every Door Direct Mail

A step-by-step guide on how to use EDDM for your small business I’m sure you have heard of EDDM (Every Door Direct Mail) since the United States Postal Service (USPS) has been promoting it on TV. I know PostcardMania has received a fair amount of inquires...READ MORE
5 Ways to Boost Direct Mail Response In The Digital Age

5 Ways to Boost Direct Mail Response In The Digital Age

How to make a direct mail campaign stand-out and get results in a world of online marketing messages Purchasing decision makers and influencers are undoubtedly relying on the Internet for researching products, services and vendors. In an age where buyers are staring at screens instead of their inboxes,...READ MORE
Niche Marketing for Small Businesses

Niche Marketing for Small Businesses

How to find your business niche and target your market successfully All successful marketers have a well-defined niche. Expert marketers know exactly who they’re talking to throughout every marketing campaign so that they can fully maximise their return on investment (ROI). Whether their niche is as general...READ MORE
Should Your Business Be On Instagram?

Should Your Business Be On Instagram?

How brands can use Instagram as an effective marketing tool One of the many questions you will face as a business is the issue of having a social media presence. Most businesses have a Facebook page, but is that enough? Should you also be pursuing other avenues...READ MORE
3 Marketing Mistakes EVERY Business Owner Should Avoid

3 Marketing Mistakes EVERY Business Owner Should Avoid

Small business marketing pitfalls... and how to sidestep them for better business results Want to know what the big secret is to a successful business? You’re probably not going to like it… Marketing—and LOTS of it. But marketing by itself isn’t enough. You have to market well… For over...READ MORE
How Millennials are Redefining Businesses

How Millennials are Redefining Businesses

Takeaways for businesses to attract and engage the millennials demographic Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order...READ MORE
Running a Business in the Digital Era: A Decade of Changes

Running a Business in the Digital Era: A Decade of Changes

How has the digital revolution has changed the way you do business over the last decade Since the iPhone's introduction in 2007, mobile technology has transformed business on a revolutionary scale. The aggregate annual consumer value that users in leading industrialized nations place on mobile technology...READ MORE
4 Social Media Marketing Tips To Increase Engagement

4 Social Media Marketing Tips To Increase Engagement

How your business can improve social media engagement with customers One condition is necessary for small-business social media marketing to be effective: your company’s social communities must be engaged. Unfortunately, many companies make the mistake of prioritizing visibility way ahead of engagement. Though whether 10 fans or 10,000 see...READ MORE
How to Build Trust and Credibility for Your B2B Startup

How to Build Trust and Credibility for Your B2B Startup

Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid...READ MORE
3 Common Small Business Website Mistakes

3 Common Small Business Website Mistakes

Building or updating a small business website? Here are 3 important things not to overlook in your plans Small businesses are some of the most innovative companies out there. Nimble, passionate, and devoted, these companies are often the best examples of what a business should be....READ MORE
How To Successfully Launch A New Product

How To Successfully Launch A New Product

Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is...READ MORE
Social Media Opportunities and Tips for B2B Businesses in 2015 [INFOGRAPHIC]

Social Media Opportunities and Tips for B2B Businesses in 2015 [INFOGRAPHIC]

How B2B businesses are tackling social media challenges in 2015 and making the most of opportunities The ever-changing social media landscape is keeping businesses on their toes. Just when you think you "got it", the opportunities shift and the challenges pile up. For B2B businesses managing a presence...READ MORE
4 Laws Related to Using Stock Photos in Your Online & Print Marketing You Need to Know

4 Laws Related to Using Stock Photos in Your Online & Print Marketing You Need to Know

Follow these guidelines to ensure you are using photography legally online and in your marketing materials A picture is worth a thousand words. Nowhere is that more true than when incorporating an image into marketing materials or a website. Images snag readers' attention, especially when they're clear,...READ MORE
3 Ways to Create a Better Online Checkout Experience

3 Ways to Create a Better Online Checkout Experience

Improve your online checkout process to optimize the customer experience and grow sales Whether you’re a traditional ecommerce company, managing the website for a physical store or chain, or an online company selling a product or service on your site, you can benefit from improving the...READ MORE
Use Event Marketing to Promote Small Business Sales

Use Event Marketing to Promote Small Business Sales

Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events - like holidays or special occasions - can help give your marketing a "purpose" and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting...READ MORE
Promotional Emails – Are You Doing It Right?

Promotional Emails – Are You Doing It Right?

5 Elements of email marketing campaigns that small businesses should include to ensure success Email has proven to be one of the most effective forms of communication especially for professional purposes. As consumers continue to place high value on email marketing, business owners need to fully understand what...READ MORE