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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Thought Leadership 101: How to Make Content that Actually Matters

Thought Leadership 101: How to Make Content that Actually Matters

4 steps your business can take to create memorable content as a thought leader
For half a decade now, the importance of creating content has been drilled into the minds of business owners by marketing experts and executives. That is why recent studies have shown that the average organization now allocates nearly 30% of their budget towards such programs. But the truth is that most of...READ MORE
Meta Digital – 5 Ways to Build Your Digital Brand with Analogue Marketing Tactics

Meta Digital – 5 Ways to Build Your Digital Brand with Analogue Marketing Tactics

SPONSORED POST

Promotional Product Experts are Australia’s branded advertising & corporate gift specialists. As a company, our aim is to cost-effectively produce merchandise that will help your business make a statement and get noticed by clients.
If you run a small business, you have probably seen the nature of your marketing tactics change over time.

The move towards digital forms of communication has been pretty relentless for most. ...READ MORE

4 Most Common Small Business Loan Mistakes

4 Most Common Small Business Loan Mistakes

Avoid the potential pitfalls or rejection when applying for a small business loan
Financing your small business in its early stages is never easy. And ever since the global financial crisis of 2008, fresh entrepreneurs have found it more difficult to obtain some extra funds through business loans. Still, sometimes a business owner’s loan application gets rejected simply due to a rookie mistake.

In order to make...READ MORE

How to Blog for Better Business: 4 Surprising Sercrets about Content

How to Blog for Better Business: 4 Surprising Sercrets about Content

Have you struggled with content? Have you heard " content is king?"

Blogging is the cornerstone of your content strategy. Simply by writing one blog every week you can create a powerful content strategy. You can turn each blog into multiple pieces of content that you can use every where!

Once you write a blog think about:

turning it into a post in your auto responder
making...READ MORE

Writing Memorable Press Release Boilerplates [6 Tips]

Writing Memorable Press Release Boilerplates [6 Tips]

Concrete tips on how to write press release boilerplates that are effective and professional
A boilerplate is a standard description of an organization that appears at the end of press releases and other publicity materials, titled “About [Name of Org]”.

Typically, a boilerplate outlines when an organization was founded, what products and/or services the organization offers, and the organization’s key messaging to the press and the general...READ MORE

4 Key Prerequisites to Make a Small Business Grow

4 Key Prerequisites to Make a Small Business Grow

A small business is a big responsibility. Although running a small enterprise might not seem like a big deal, it’s a daunting task. Since you’re a small business owner, you don’t have too much room for maneuver.

Every mistake you make might be the fatal one for your business. Therefore, it’s vital you limit the expenditure and increase the profits.

The following strategies will show you how...READ MORE

Why Colours are Important in Branding

Why Colours are Important in Branding

Choosing the right brand colour that reflects the right personality and actions can impact your small business
Colour plays a vital role in marketing. When designing the branding and logo of your company, the choice of colours is a crucial element.

According to the study Exciting Red and Competent Blue, this confirms that purchasing intent is greatly affected by colours due to the impact they have on...READ MORE

5 Reasons You Should Utilize Video Marketing

5 Reasons You Should Utilize Video Marketing

Why businesses should make a video marketing strategy an integral part of their overall marketing plans
Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to successfully marketing your small business.

That’s why I’ve taken the time to...READ MORE

How SMEs Can Benefit from Remote Work and Startup Revolution

How SMEs Can Benefit from Remote Work and Startup Revolution

How small business startups are revolutionizing work process and organization in changing markets worldwide
The 1980's were the yuppie era. In the 1990's, corporation capitalism reached its peak. The 2000's saw the unprecedented growth of digital technologies and its penetration into the business world.

Nowadays, we’re witnessing significant differentiation of the global business market. The forerunners of this change are the mobile market and Web-based startups. An...READ MORE

3 Types of Videos to Help You Dominate 2017 with YouTube

3 Types of Videos to Help You Dominate 2017 with YouTube

Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing!
Instagram Live Streaming, Facebook Live, Snapchat Stories – it seems like there’s a new medium for video every day. But YouTube is still the biggest video platform, with over 4 billion views per day, and 6 billion hours of video watched each month!

So, if...READ MORE