CREATE. BUILD. GROW.
Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.
Latest Small Business Strategies and Ideas
The majority of marketing that a small business does is aimed at their customers and their potential customers. You present your product or service in the best possible light and you hope that this will attract more and more customers.
Today, however, we will be talking about a different type of SMB marketing – marketing of your company as an employer. This is called employer branding...READ MORE
In September I shared insights into marketing your business through networking. In particular we looked at if you are a net-worker or a net-beggar. I'd like to expand further on the power and importance of networking as a business tool.
Smart entrepreneurs network. They understand that networking is a key marketing strategy for business success and return on investment. They understand that networking is more about...READ MORE
In the business world, the word “branding” is used a lot, covering varied discussions from how you should brand your business, which branding experts to hire, to why you should make branding a big investment.
All this can make you think “hang on… do I have enough budget to spend on branding?”
Branding can become an expensive process and if you are a small business, you won’t...READ MORE
Writers are not the only ones who get a block in their creative process. Marketing also requires ingenuity, and specialists in this field also get stumped.
It doesn’t help that marketers have to deal with various tasks at once. From liaising with clients to team meetings and revisions, a marketer’s job is so wide-ranged that it’s no wonder if some of them are burnt out at...READ MORE
Launching a small business (SMB) is an exciting endeavor, but once the organization is up and running, it becomes painfully obvious that SMBs do not have it easy. The failure rates are quite high, and there are many pitfalls on the road to success.
Many people tend to overlook that asset management is one of those aspects that can make or break an SMB. Therefore, it...READ MORE
In today’s business world, almost every company has an online website. Without one, you are missing out on the most powerful marketing tools available to you. It is surprising how often customers now go to the internet as a first port of call when looking for a service or product.
Buying habits have changed and in a way the internet and related digital technologies have shaped...READ MORE
When you make a decision that it’s high time you founded your own business, the first thing you need to do is start creating your growth agenda. It should contain various points that should ensure steady business growth.
From finances to staff etiquette and brand popularization, your initial growth plan will determine your future success. Although all of its aspects are similarly important, the part about branding...READ MORE
Many start-ups often overlook branding and dismiss this as only something that large corporations with big budgets do. Branding may seem irrelevant when you’re trying to meet day-to-day logistics or getting your product to the market in a short space of time. Yet, in a world where several homogeneous corporations exist, one of the most commonly overlooked sources of competitive advantage is brand.
Whether or not...READ MORE
Focus is a delicate thing. You could be in the zone, flowing, and feeling unstoppable one minute…
And the next? A tiny distraction can throw everything out of whack.
Perhaps it’s an untimely notification your phone, an eye-catching email, or a thought that creeps into your head out of nowhere… Whatever the case, the balance is thrown off and your...READ MORE
There is one thing all small business from around the world share and that is the fact that they operate with a really limited budget. With a very slim margin of error, the need to put every penny to good use is very obvious and even palpable.
When it comes to marketing, the need to be smart about one's money is even more important. A small...READ MORE