Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Small Business Strategies and Ideas


3 Ways to Create a Better Online Checkout Experience

3 Ways to Create a Better Online Checkout Experience

Improve your online checkout process to optimize the customer experience and grow sales Whether you’re a traditional ecommerce company, managing the website for a physical store or chain, or an online company selling a product or service on your site, you can benefit from improving the...READ MORE
Use Event Marketing to Promote Small Business Sales

Use Event Marketing to Promote Small Business Sales

Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events - like holidays or special occasions - can help give your marketing a "purpose" and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting...READ MORE
Promotional Emails – Are You Doing It Right?

Promotional Emails – Are You Doing It Right?

5 Elements of email marketing campaigns that small businesses should include to ensure success Email has proven to be one of the most effective forms of communication especially for professional purposes. As consumers continue to place high value on email marketing, business owners need to fully understand what...READ MORE
How to Measure PR Metrics for Your Startup [INFOGRAPHIC]

How to Measure PR Metrics for Your Startup [INFOGRAPHIC]

Why public relations is important for building your business... and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts - because everyone knows that good PR coverage...READ MORE
For Better Organic Marketing, Rely on Your Existing Resources

For Better Organic Marketing, Rely on Your Existing Resources

Growing your business with organic marketing that taps into low-cost internal resources As small business owners, we all are looking for ways to be better. Better leaders, better decision-makers, better marketers. But it can be tough with the demands on our time to be able to...READ MORE
Configure Your Trade Show Booth to Generate Valuable Follow Up

Configure Your Trade Show Booth to Generate Valuable Follow Up

Setting up your trade show exhibit to optimize visitor experience and maximize sales lead follow-up Business development has always been a tough market, but today it has so much more room for creativity and competitive attitude, thanks to its expansion over different media, digital or physical. With online marketing,...READ MORE
3 Ways the Cloud Helps Win More Business

3 Ways the Cloud Helps Win More Business

How tapping into the power of cloud technology is changing your ability to win more new business Starting with the term information technology, a small business owner realizes that IT is more than word processors and Facebook pages. Information technology is the foundation that allows for most...READ MORE
3 Simple Business Lessons I Learned from My Childhood Lemonade Stand

3 Simple Business Lessons I Learned from My Childhood Lemonade Stand

Get back to your early entrepreneur days by remembering these 3 important business lessons I have such fond memories of my childhood summers, growing up in small-town Michigan. Riding bike around the neighborhood with friends. Playing kickball at the local playground. And yes, the summer lemonade...READ MORE
5 Most Important Pages on Your Website

5 Most Important Pages on Your Website

Optimize the content and functionality of these 5 pages that are critical to your website's success Every page on your website is important. They all serve a purpose. In fact, if you can point to a page on your site that does not serve a purpose, you...READ MORE
How To Measure ROI In Marketing

How To Measure ROI In Marketing

Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it's critically important when evaluating the success of your marketing efforts. You want a deep understanding of...READ MORE
Moving Beyond an “Online Business Card”

Moving Beyond an “Online Business Card”

A traditional website is a thing of the past. Today consumers crave interaction when engaging with businesses on the Web. Applying this mindset into an online strategy will help set a professional website apart from the rest. In order to stay ahead of the competition, all...READ MORE
What the Post-wallet Economy Means for Small Business and Marketing [INFOGRAPHIC]

What the Post-wallet Economy Means for Small Business and Marketing [INFOGRAPHIC]

Cryptocurrency vs. mobile wallets - which digital payment solution is right for your business in the future? The days of hauling around a fat, overstuffed wallet are drawing to a close. Thanks to mobile wallet services like Apple Pay and Google Wallet, consumers don’t need to...READ MORE
Business Trip Etiquette that Builds Customer Loyalty

Business Trip Etiquette that Builds Customer Loyalty

Tips to make sure your business trip becomes a customer relationship building experience Business travel is a different game from all other sorts of travel, especially if you are meeting your customers. In fact, it is more like an overly extensive business meeting than a weekend...READ MORE
Direct Mail Survival Guide: How to STOP Your Campaigns from Flopping & Start Making Bank

Direct Mail Survival Guide: How to STOP Your Campaigns from Flopping & Start Making Bank

Targeting the right prospects with the right mailing list is key to success I’m just going to come out and say it: The mailing list is the most important part of a direct mail campaign. And I’ll take it a step further: Using direct mail without in-depth...READ MORE