Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Strategies and Ideas

Pros and Cons of E-Commerce Payment Options

Pros and Cons of E-Commerce Payment Options

Choosing between popular e-commerce payment methods to grow online sales for your small business There are a variety of payment options designed to accommodate e-commerce sites, but is there one su[...]
3 Direct Mail Flubs Costing You Big Bucks

3 Direct Mail Flubs Costing You Big Bucks

Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level[...]
Free Worksheet to Create Your Company's Unique Selling Proposition

Free Worksheet to Create Your Company's Unique Selling Proposition

How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they "own[...]
Free, Easy Tools to Create and Share Infographics

Free, Easy Tools to Create and Share Infographics

How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend[...]
End-of-The-Year Marketing Calendar

End-of-The-Year Marketing Calendar

Year end marketing plan strategies to finish off the year strong and prepare for next year's plans The approaching end of the year presents a perfect time to ensure that you capture as much business [...]
How to Master Social Media Etiquette for Business

How to Master Social Media Etiquette for Business

Best practices for posting and engaging on social media sites like Facebook, Twitter, Instagram and more [includes INFOGRAPHIC] It’s true what your mother told you -- minding your manners is importa[...]
Bepoz Dell Venue 8 Tablet Giveaway for Small Businesses

Bepoz Dell Venue 8 Tablet Giveaway for Small Businesses

Ramp up your business productivity with a chance to win a new Dell tablet Bepoz, a point of sale (POS) software for small businesses, is giving small businesses a chance to win a free Dell Venue 8  P[...]
Don’t Build on Someone Else’s Land: Why Email Marketing is Hot Again

Don’t Build on Someone Else’s Land: Why Email Marketing is Hot Again

How social media pay to play is driving more businesses back to email marketing Businesses large and small quickly jumped on the social media bandwagon over the last few years to take advantage of so[...]
How Do Consumers Prefer to Make Payments?

How Do Consumers Prefer to Make Payments?

Small businesses can maximize revenue opportunities by giving customers more ways to pay for goods and services Giving consumers the option to pay with the method they prefer is a simple way to conve[...]
Tools and Strategies to Keep Better Business Books

Tools and Strategies to Keep Better Business Books

Simple and effective ways small businesses can ease the time and cost of bookkeeping You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operation[...]
Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid

Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid

Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes [...]
Doing Electronic Invoicing the Right Way

Doing Electronic Invoicing the Right Way

Tips to simplify the sending and receiving of payments for better client satisfaction and better cash flow The potential benefits of electronic invoicing include lower costs associated with printing,[...]
Is a Facebook Business Page Worth the Time and Money?

Is a Facebook Business Page Worth the Time and Money?

As the formerly free social media platform turns into a paid site, businesses should reevaluate their Facebook strategy and investment When small businesses first discovered Facebook it seemed to be [...]
Cost vs. Revenue Gains of Credit Cards

Cost vs. Revenue Gains of Credit Cards

Business benefits of accepting credit cards for payments and how they can impact your bottom line You may still believe “cash is king,” but studies show that today’s consumers are more profitable to [...]