Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Strategies and Ideas

Your “Quick and Dirty” Marketing Plan for 2015

Your “Quick and Dirty” Marketing Plan for 2015

Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime[...]
Still Not Ready To Try Mobile Marketing? Here’s Why You Should

Still Not Ready To Try Mobile Marketing? Here’s Why You Should

How mobile marketing campaigns and strategies are essential to reach on-the-go customers If the idea of a mobile marketing campaign feels like a strategy reserved only for large companies with massiv[...]
How Encryption is Impacting Business Security

How Encryption is Impacting Business Security

Businesses large or small need to understand the importance of data protection Sony got an unwanted gift to kick off this year's holiday season, becoming the victim of a security breach that not only[...]
Visual Marketing Tips for Your Business

Visual Marketing Tips for Your Business

How graphics, photos, video and other visuals can help elevate your marketing efforts Visual marketing grows out of one basic human principle – seeing is believing. Information delivered in visual [...]
Marketing Plan Bundle: Marketing Template Builder and Advertising Media Plan

Marketing Plan Bundle: Marketing Template Builder and Advertising Media Plan

Save 20% off regular marketing plan template prices by purchasing both Marketing Plan Template Builder and Advertising Media Plan Template Package Many small businesses just need a simple, easy to [...]
3 Last Minute Holiday Promotions (and a Bonus!)

3 Last Minute Holiday Promotions (and a Bonus!)

Holiday marketing strategies small businesses can use to ring in last-minute sales It’s getting close to crunch time for holiday marketing! If you don’t have your direct mail campaigns scheduled [...]
Tricks to Make Your Start-up Business Seem Even More Boss

Tricks to Make Your Start-up Business Seem Even More Boss

Grass root strategies to help elevate your brand image as an entrepreneur or start-up business So, you’ve started a business and it felt like you’re well on your way to fulfilling a lifelong dream [...]
3 Offline Marketing Strategies That Are Worth Your Time

3 Offline Marketing Strategies That Are Worth Your Time

Big impact offline marketing ideas that generate buzz, get your brand noticed and produce results for your business It’s true that Internet marketing is crucial in today’s mobile-centric world — bu[...]
Contributing Writer and Guest Post Articles Best Practices Guide

Contributing Writer and Guest Post Articles Best Practices Guide

How to contribute guest post articles to websites or blogs to build quality inbound links and relevant website referral traffic A version of this article originally appeared on MarineMarketingTools.c[...]
Pros and Cons of E-Commerce Payment Options

Pros and Cons of E-Commerce Payment Options

Choosing between popular e-commerce payment methods to grow online sales for your small business There are a variety of payment options designed to accommodate e-commerce sites, but is there one su[...]
3 Direct Mail Flubs Costing You Big Bucks

3 Direct Mail Flubs Costing You Big Bucks

Save marketing dollars and maximize your results by avoiding these direct mail marketing mistakes You’re probably pretty adept at risk management. I mean, if you’re still in business – at any level[...]
Free Worksheet to Create Your Company's Unique Selling Proposition

Free Worksheet to Create Your Company's Unique Selling Proposition

How to zero in on your unique selling proposition (USP) to set your business apart from the competition Successful businesses know what makes them special to customers or their market and they "own[...]
Free, Easy Tools to Create and Share Infographics

Free, Easy Tools to Create and Share Infographics

How to design a simple infographic for your business and promote it online Infographics can be a great addition to your content marketing mix. They are attention grabbing, highly shareable and tend[...]
End-of-The-Year Marketing Calendar

End-of-The-Year Marketing Calendar

Year end marketing plan strategies to finish off the year strong and prepare for next year's plans The approaching end of the year presents a perfect time to ensure that you capture as much business [...]