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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas


Getting Smart with Smart Chip Credit Cards: Breaking Down EMV

Getting Smart with Smart Chip Credit Cards: Breaking Down EMV

If your business accepts credit and debit cards from customers as a form of payment, it’s important to how EMV chip card technology relates to the responsibility and risk you bear in payment processing and security.

Here’s a brief explanation of EMV chip card technology, why it was introduced in the United States and how to leverage it.
Be sure to check out the infographic below for even more...READ MORE

How an Owner's Personal Improvements Can Advance their Business

How an Owner's Personal Improvements Can Advance their Business

How small business owners can inspire and motivate employees by improving on their own expertise
We all want our employees to be devoted to their work, loyal to their company and always willing to pass an additional course or two, so as to get ready for new business challenges. However, how often do you find yourself improving your skills or expanding your knowledge?

Business owners have to...READ MORE

3 Simple Rules Setting Up an E-Commerce Store

3 Simple Rules Setting Up an E-Commerce Store

 

There are so many reasons why one would want to open an e-commerce store or e-store. Whatever their reasons may be, their main goal is always making profit.

Unfortunately with the digital world over-saturated with e-stores, achieving this goal may not be so easy. Because of this, you need to do everything right from the moment you start making your e-store. If the foundations are shaky,...READ MORE

How to Make Google Analytics Easier to Understand for Your Business

How to Make Google Analytics Easier to Understand for Your Business

SPONSORED POST

Teacup Analytics works with your Google Analytics data to provide more clarify using a library of easy to understand reports that analyze the data in the context of your own audience, identifies opportunities and connects your actions to results.
Teacup Analytics helps small businesses make sense of website tracking metrics
Your website is often the heart of your business – whether you run an e-commerce store...READ MORE

Most Effective Simple Strategies for Brand Recognition

Most Effective Simple Strategies for Brand Recognition

If people recognize you, they remember you. If they remember you, they will come to you when they need a product or a service that you provide. It is that simple. Simple things can be quite effective and that is why you need to figure out the best ways to use those simple ways to make your brand recognizable.

Here are some of the tactics that...READ MORE

3 Simple Ways to Avoid a Summer Slump

3 Simple Ways to Avoid a Summer Slump

3 easy ways to use marketing to avoid a summer slump in your business
Many businesses have a slow season, whether it’s summer or winter. Sometimes the reason for the slowdown is obvious—sometimes not. The question is: What do you do about it?

Your first instinct might be to tighten your belt and cut down on your marketing. That would be a mistake.
When revenues are down, you need...READ MORE

5 Psychological Triggers That Convert Leads into Customers

5 Psychological Triggers That Convert Leads into Customers

To truly identify with your target market, it is important to not only be able to speak their language but also get inside their heads.

Let's have a look at some of the ways successful marketers are reaching the right audiences for their products or services using a few simple psychological triggers. Remember, the purpose here is not to manipulate or sensationalize your brand, but rather...READ MORE

Powering the Internet: How Cloud Technology Is Used In Today's Web Applications

Powering the Internet: How Cloud Technology Is Used In Today's Web Applications

Cloud technology has taken the world by storm, no pun intended, and web developers across the have expressed special interest in the cloud as it pertains to web development. Sadly, many conservative developers have failed to realize the true potential of cloud computing. The very fact that it gives users instant remote access to data has made cloud technology one of the most desirable innovations...READ MORE

Why Visual Communication is Important for Your Small Business

Why Visual Communication is Important for Your Small Business

SPONSORED POST
This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business.
In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are looking for information that is quick, understandable and easy to act upon...READ MORE
How Startups Can Start Multi-Level Marketing Campaigns

How Startups Can Start Multi-Level Marketing Campaigns

Businesses that engage other enterprises to work for them and with them use a selling strategy called multi-level marketing, also known as network marketing. The essential step here is to develop a certain number of business associates with whom you share the profits. Of course, the percentage depends on the deal the interested parties make.

Startups can benefit from such business ventures, but they need to...READ MORE