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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas
If people recognize you, they remember you. If they remember you, they will come to you when they need a product or a service that you provide. It is that simple. Simple things can be quite effective and that is why you need to figure out the best ways to use those simple ways to make your brand recognizable.
Here are some of the tactics that...READ MORE
Many businesses have a slow season, whether it’s summer or winter. Sometimes the reason for the slowdown is obvious—sometimes not. The question is: What do you do about it?
Your first instinct might be to tighten your belt and cut down on your marketing. That would be a mistake.
When revenues are down, you need...READ MORE
To truly identify with your target market, it is important to not only be able to speak their language but also get inside their heads.
Let's have a look at some of the ways successful marketers are reaching the right audiences for their products or services using a few simple psychological triggers. Remember, the purpose here is not to manipulate or sensationalize your brand, but rather...READ MORE
Cloud technology has taken the world by storm, no pun intended, and web developers across the have expressed special interest in the cloud as it pertains to web development. Sadly, many conservative developers have failed to realize the true potential of cloud computing. The very fact that it gives users instant remote access to data has made cloud technology one of the most desirable innovations...READ MORE
This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business.
In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are looking for information that is quick, understandable and easy to act upon...READ MORE
Businesses that engage other enterprises to work for them and with them use a selling strategy called multi-level marketing, also known as network marketing. The essential step here is to develop a certain number of business associates with whom you share the profits. Of course, the percentage depends on the deal the interested parties make.
Startups can benefit from such business ventures, but they need to...READ MORE
If you run a small business, you probably know a fair bit about advertising online. You’ll have an idea of how much it costs to place an ad in the local paper. You may even have looked into the ins and outs of TV advertising.
But what about starting a simple conversation with a potential customer? Promotional or pop-up marketing – that’s promoting face to face...READ MORE
Today’s online marketers and their teams are becoming increasingly remote, working together as virtual teams from different corners of the globe. Not to say that the cloud hasn’t played a critical role in enabling such remote flexibility, there’s no avoiding the fact that the switch from traditional working environments to virtual ones can be and expensive and tedious process.
As can be imagined, collaboration of online...READ MORE
I’ve been in the SEO industry for close to 5 years now, generally SEO is seen as a “snake oil” industry, due to the huge amount of spam emails that you and I receive. But, there is no denying that ranking in Google can be hugely profitable for almost any business.
Knowing this, many small business tend to rush into either a.) Hiring the cheapest SEO consultant...READ MORE
Small business owners usually have too much on their plate when they enter the online business race. They have to take care of their finances, as well as of some tricky legal regulations. The initial stage of every small business development can curb your enthusiasm and affect productivity.
To avoid such an outcome, you should learn fast and apply some productive strategies that can save your...READ MORE