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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas


The Payoff of Employee Engagement for Small Businesses

The Payoff of Employee Engagement for Small Businesses

 

Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet they are often overlooked. Building strong brand loyalties starts from within and...READ MORE

Keep Up with Tech Trends to Stay Ahead of the Competition

Keep Up with Tech Trends to Stay Ahead of the Competition

Sticking to a business strategy that has worked time and time again is a good idea. If something works, don’t meddle with it.

On the other hand, being oblivious to the current tech trends could have a devastating effect on your business as you might be missing out on the new innovations that could help you improve it. However, not all tech trends should be integrated,...READ MORE

How Small Business Loans Can Advance Your Marketing Plan

How Small Business Loans Can Advance Your Marketing Plan

SPONSORED POST

Kabbage helps small businesses get the funding they need to grow. We have funded $1.6 billion and are trusted by 100,000+ small business owners.
Having a well thought-out marketing plan is essential for small businesses, especially in the early stages when generating demand and building a customer base. During this growth phase, your business should allocate a larger percentage of its revenue to marketing to...READ MORE

Excelling at Multi-Channel Customer Service

Excelling at Multi-Channel Customer Service

Multi-channel customer service (also multi-channel customer support or even Omni channel if you prefer) is one of the new marketing ‘buzz words’ that we have inherited along with the internet era.

Businesses are told that they need to be multi-channel to thrive. But what does multi-channel customer service mean in practice?

As ZenDesk most ably puts it:
“Multi-channel simply means that there’s more than one way for customers to...READ MORE

How to Quickly Transform from an Employee to an Employer

How to Quickly Transform from an Employee to an Employer

How to tap into your business expertise as an employee to start your own business
In the middle of the Internet revolution of the business and labor markets, it is amazing how many new jobs and professions are created as we speak. So, this is the right moment for employees with experience and knowledge to get enough courage up to start their own business. However, it takes...READ MORE
4 Ways to Enhance Your Website with a Press Page

4 Ways to Enhance Your Website with a Press Page

10 part series on Media Coverage
Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide coverage for your company.

Here are 4 ways you can enhance your small...READ MORE

How to Use Pop-up Promotions in Your Social Media Activity [INFOGRAPHIC]

How to Use Pop-up Promotions in Your Social Media Activity [INFOGRAPHIC]

Get customers excited about your pop-up promotion with social media before, during and after the event
Pop-up promotions have become an increasingly popular marketing tool for small to mid-sized businesses, and some people even claim that they are better at launching and growing a small business than social media.

But there doesn’t have to be a loser. Pop-up and social media can be used together, and if...READ MORE

Getting Smart with Smart Chip Credit Cards: Breaking Down EMV

Getting Smart with Smart Chip Credit Cards: Breaking Down EMV

If your business accepts credit and debit cards from customers as a form of payment, it’s important to how EMV chip card technology relates to the responsibility and risk you bear in payment processing and security.

Here’s a brief explanation of EMV chip card technology, why it was introduced in the United States and how to leverage it.
Be sure to check out the infographic below for even more...READ MORE

How an Owner's Personal Improvements Can Advance their Business

How an Owner's Personal Improvements Can Advance their Business

How small business owners can inspire and motivate employees by improving on their own expertise
We all want our employees to be devoted to their work, loyal to their company and always willing to pass an additional course or two, so as to get ready for new business challenges. However, how often do you find yourself improving your skills or expanding your knowledge?

Business owners have to...READ MORE

3 Simple Rules Setting Up an E-Commerce Store

3 Simple Rules Setting Up an E-Commerce Store

 

There are so many reasons why one would want to open an e-commerce store or e-store. Whatever their reasons may be, their main goal is always making profit.

Unfortunately with the digital world over-saturated with e-stores, achieving this goal may not be so easy. Because of this, you need to do everything right from the moment you start making your e-store. If the foundations are shaky,...READ MORE