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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas


5 Important Business Challenges You Can't Solve with Money

5 Important Business Challenges You Can't Solve with Money

Money doesn't always buy you success - these business issues unrelated to money can also cause your small business problems
Nine out of ten startups fail during the first five years. Sure, the main cause behind this is usually the lack of funds required to keep the business running, but this isn’t always the case. Sometimes, your business will encounter a problem or challenge that isn’t...READ MORE
Why Don't More Small Businesses Accept PayPal?

Why Don't More Small Businesses Accept PayPal?

Lack of small business PayPal use for payment option could be limiting small business revenue
E-commerce platforms have really begun to overshadow traditional retail locations. Although some consumers go out of their way to support small, local businesses, countless others value convenience over locality. Therefore, more local businesses are starting to embrace digital platforms as a supplement to their physical locations or will offer additional ways...READ MORE
5 Essential SEO Strategies That Will Double Revenue of E-Commerce Startups

5 Essential SEO Strategies That Will Double Revenue of E-Commerce Startups

Most effective website SEO tips that improve organic search results for businesses to be competitive online
With the advent of internet outreach throughout the world, e-commerce websites have emerged as hotbeds for online shopping opted by more and more people these days. On the face of it, managing e-commerce websites is apparently difficult and strenuous exercise. After all, it takes time, efforts, and skills to generate...READ MORE
What is Marketing Automation and Why Does Your Small Business Need it?

What is Marketing Automation and Why Does Your Small Business Need it?

6 reasons why marketing automation is good for your business... and 3 tools you can use today
Let’s talk about marketing automation. Increasingly this is something that business of all sizes are implementing. You might have heard the term before, but if you’ve never looked into it in any depth you might be left feeling confused. Never fear! We’re here to tell you everything you need...READ MORE
How to Use Publicity Opportunities in your Sales Efforts

How to Use Publicity Opportunities in your Sales Efforts

4 Ways you can leverage good PR and publicity from media interviews to help you close more sales for your small business
If utilized properly, you can make money from media interviews but not the way you think or you’ve been told.

Below are a few tips for you to maximize your sales efforts with your media interviews. Keep in mind this is to help you in your closing process, you...READ MORE

Bigger Budgets, SEO Emphasis, and Competitor Concerns: Small Business Online Marketing Trends in 2017

Bigger Budgets, SEO Emphasis, and Competitor Concerns: Small Business Online Marketing Trends in 2017

Staying on top of digital trends for how small- to mid-size businesses are allocating funds are vital for the success of digital marketing agencies
For agencies that have clients with more meager budgets, having access to reliable and recent information pertaining to online marketing spending is key. The digital landscape is always changing, which means that new trends are constantly emerging.

Staying on top of these trends...READ MORE

Instant Blog: Produce New Content in Less Than an Hour

Instant Blog: Produce New Content in Less Than an Hour

5 new content ideas you can generate that are easy and fast to create for your company blog
Many say that  “content is king” in today’s marketing landscape. Even small businesses rely on unique content, such as blog posts, to bring visitors to their websites, generate leads, delight customers, and increase brand awareness.

But sometimes you and your team are just too busy to spend time writing...READ MORE

5 Tips for Pitching Your Business Idea

5 Tips for Pitching Your Business Idea

How to pitch your business idea to get potential investors interested and practically begging to give you money
If you want to enter the business world, the first thing you’re going to need is a good idea. And if you’re not going to finance the business yourself, you’ll simply have to know how to pitch that idea once you start meeting potential investors.

That being said, we have...READ MORE

5 Ways You Can Turn an Office Move into a Marketing Opportunity

5 Ways You Can Turn an Office Move into a Marketing Opportunity

Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers
Whether you’re expanding the company or simply relocating, an office move is not only cause for celebration, it’s also a fantastic marketing opportunity.

Sure, moving can be stressful (after all, there’s a lot to keep track of), but it’s the perfect time to pull the trigger on marketing...READ MORE

How to Build a Powerful Network…Without “Networking”

How to Build a Powerful Network…Without “Networking”

Make business connections that really mater with 3 ways you can build a powerful professional network
Trite though it may sound, the adage is true: When it comes to business, “it’s not what you know, but who you know” that matters.

In today’s hyper-connected world, it is no longer enough that you keep your head down and produce exemplary work. To professionally thrive, now you must be...READ MORE