CREATE. BUILD. GROW.

Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Perfecting the Art of Pay Per Call Ads Using Facebook

Perfecting the Art of Pay Per Call Ads Using Facebook

3 ways to create successful click-to-call campaigns with Facebook Pay Per Call (PPC) ads to get the phone ringing for your small business
With two billion active monthly users as of June 2017, Facebook is clearly the preeminent social media network for reaching the masses with your branded messaging. That is why five million advertisers representing businesses both large and small currently utilize the platform for...READ MORE
How to Create a Fantastic Plumbing Marketing Campaign in 5 Steps

How to Create a Fantastic Plumbing Marketing Campaign in 5 Steps

Step-by-step tips for creating an effective plumbing marketing campaign to build a brand and generate leads for your plumber small business
It can be rather challenging for a small business to compete against larger, nationally recognized brands. This is especially true for businesses in trades like plumbing because it is hard to prove the skill set of the employees without a first-hand experience.

Think of it this...READ MORE

When Should You Start to See Improvements from SEO?

When Should You Start to See Improvements from SEO?

SPONSORED POST

As Online Marketing specialists, our focus is on delivering your business Return on Investment. We’ve achieved strong growth for hundreds of clients through tried and tested methods, systematically increasing quality leads, conversions and sales.
One of the most important things to realise about SEO is that it's not all about keywords any more. There was a time when this was the case. You researched your...READ MORE

10 Essential Productivity Hacks for Small Business Owners

10 Essential Productivity Hacks for Small Business Owners

Follow these 10 hacks to improve your small business productivity to maximize your time so that you can work smarter not harder to succeed
You’ve already hired your virtual secretary. You have the best tools in place for managing your business. You’ve even outlined your schedule and tasks for the whole week (or month!).

So why do you still feel stressed out – as though you’re always...READ MORE

SMB Social Media Strategy in 15 Minutes A Day

SMB Social Media Strategy in 15 Minutes A Day

In 15 minutes a day, you can create a social media presence for your small business that’s active, helpful, professional, and engaging
Some businesses allow their social media feeds to languish unused, or unfold in a chaotic, haphazard manner. But like it or not, social media posts can be the first thing a potential customer sees. Social media feeds that are poorly curated are just as...READ MORE
Top 5 Social Media Campaign Mistakes to Avoid

Top 5 Social Media Campaign Mistakes to Avoid

Social media marketing tips to build your online brand and steer clear of social media mistakes that could harm your brand's reputation or business
Thanks to social media, starting an online business has never been so easy. Social media marketing opened a direct access for business owners to reach their target consumers. Because it is a landscape that is familiar to almost anyone, people are more...READ MORE
Why Cybersecurity Is More Important Than Ever for Your Business

Why Cybersecurity Is More Important Than Ever for Your Business

Even small businesses are at risk for cyber attacks - here's what your business should to ensure your cybersecurity is up to par with big business efforts
With more and more ransomware, e-fencing, and phishing attacks making the news each day, cybersecurity is becoming increasingly important — yet many small business owners aren’t taking the threat seriously. There’s a widespread misconception that cybercriminals only hit large...READ MORE
5 Killer Email Marketing Strategies to Increase Sales

5 Killer Email Marketing Strategies to Increase Sales

Email marketing strategies to generated online revenue from shopping cart abandonment, inactive customers, online reviews and discount incentives
You can attend webinars on how to make money online. You can even enroll to marketing assistance courses dedicated to helping you create the best copy for your business. Ultimately, the best way to measure if all your efforts make a dent is if it increases your sales.

A...READ MORE

Launching a Startup Marketing Campaign on a Tight Budget

Launching a Startup Marketing Campaign on a Tight Budget

Strategies for creating startup marketing campaigns to get your new small business up & running (without a big budget)
Running a startup business is difficult enough. Marketing your startup on a tight budget is even more difficult. But, without marketing, there is no way of spreading the word out there or hoping that your business will generate enough buzz.

The thought of having to spend additional funds...READ MORE

Exploring The Latest Trends In Print And Digital Marketing

Exploring The Latest Trends In Print And Digital Marketing

Adapting small business marketing strategies for new trends in print and digital marketing media platforms
It's no secret that the the small business climate fluctuates constantly, which means that business owners need to consistently evolve their marketing techniques - like print, social media or digital marketing - if they want to stay afloat.

These days, small business marketing is all about connecting with your audience through multiple...READ MORE