Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Strategies and Ideas

Tools and Strategies to Keep Better Business Books

Tools and Strategies to Keep Better Business Books

Simple and effective ways small businesses can ease the time and cost of bookkeeping You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operation[...]

Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid

Choosing the Best LinkedIn Profile Photo – 13 Mistakes to Avoid

Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes [...]

Doing Electronic Invoicing the Right Way

Doing Electronic Invoicing the Right Way

Tips to simplify the sending and receiving of payments for better client satisfaction and better cash flow The potential benefits of electronic invoicing include lower costs associated with printing,[...]

Is a Facebook Business Page Worth the Time and Money?

Is a Facebook Business Page Worth the Time and Money?

As the formerly free social media platform turns into a paid site, businesses should reevaluate their Facebook strategy and investment When small businesses first discovered Facebook it seemed to be [...]

Cost vs. Revenue Gains of Credit Cards

Cost vs. Revenue Gains of Credit Cards

Business benefits of accepting credit cards for payments and how they can impact your bottom line You may still believe “cash is king,” but studies show that today’s consumers are more profitable to [...]

How to Get Started with LinkedIn Publishing Platform

How to Get Started with LinkedIn Publishing Platform

Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a [...]

How to Launch an E-Commerce Website and Accept Payments Online

How to Launch an E-Commerce Website and Accept Payments Online

A guide to implementing a payment ready e-commerce platform that is secure and seamless for optimal conversion With an e-commerce site, your business can serve customers practically anywhere an Inter[...]

Why LinkedIn Company Pages are More Important than Groups

Why LinkedIn Company Pages are More Important than Groups

Build your LinkedIn strategy with Company Pages for more engagement, traffic and real customer opportunities When I first started out with my LinkedIn marketing strategy it was all about groups. I th[...]

Tax Help Tools that Make it Easy for Small Businesses

Tax Help Tools that Make it Easy for Small Businesses

Resources, tips, guides and online software that will get your business finances ready for tax time Having the right finance tools can really help small businesses maximize their bottom line - partic[...]

How to Increase Facebook Talking About This Number on Business Pages

How to Increase Facebook Talking About This Number on Business Pages

Understanding the importance of your “talking about this” number really means and how can you improve it Small business owners with Facebook business pages have been obsessed with how many likes thei[...]

Three Mobile Strategies to Incorporate in Your Marketing Plan

Three Mobile Strategies to Incorporate in Your Marketing Plan

Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep you customers coming back Marketing budgets can be tight and staff resources ca[...]

Smart Spending Can Save Your Small Business Money

Smart Spending Can Save Your Small Business Money

Ideas to reduce your overhead, increase cash flow, maximize tax returns and get the most out of your small business budgets The National Federation of Independent Business (NFIB) completed a survey o[...]

Is it Time to Raise Your Rates and Fees with Clients?

Is it Time to Raise Your Rates and Fees with Clients?

How and when to charge more money for your freelance, consulting or client work without risking lost business From hourly rates to project fees, deciding what to charge for your client work is often [...]

Tips and Tricks for Cold Calling Success

Tips and Tricks for Cold Calling Success

How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; "Not true," says[...]