Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Strategies and Ideas

15 Mobile Apps to Make Your Small Business More Efficient

15 Mobile Apps to Make Your Small Business More Efficient

Smartphone apps that can improve everyday tasks and help you run your business Nine out of 10 executives use a smartphone to help run their business, a July 2013 Google survey found, and 10 percent[...]
Is Customer Service the Forgotten Marketing Channel? [INFOGRAPHIC]

Is Customer Service the Forgotten Marketing Channel? [INFOGRAPHIC]

Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing d[...]
Cost Effective Digital Marketing To Enhance Your Campaign

Cost Effective Digital Marketing To Enhance Your Campaign

Low-cost digital marketing strategies that engage your target audience What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others [...]
Top iPhone Apps for Managing Your Social Media Accounts

Top iPhone Apps for Managing Your Social Media Accounts

Best smartphone apps to help your business schedule, post and engage better on social media As a small business owner, there are plenty of tasks for you to juggle every day. And social media manage[...]
Your Decor Matters: Create an Office Space That Reflects Your Brand

Your Decor Matters: Create an Office Space That Reflects Your Brand

Branding your business doesn't stop at your website - make your brand shine in your office look and feel Your office space is an integral part of your marketing strategy. The way you brand your physi[...]
3 Marketing Tactics To Captivate Your Target Audience

3 Marketing Tactics To Captivate Your Target Audience

How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage yo[...]
How to Maximize Subscription Revenue

How to Maximize Subscription Revenue

Subscription-based business model best practices that maximize revenue Bose may become the latest company to enter the thriving music subscription service market, TechnoBuffalo speculated in December[...]
The Power of Social Media Customer Service [INFOGRAPHIC]

The Power of Social Media Customer Service [INFOGRAPHIC]

  How businesses can use social media to its fullest extent to improve customer relationship management (CRM) It’s the Digital Age and everyone is adapting to keep up! Marketers, PR profess[...]
YouTube Video Advertising Production Tips

YouTube Video Advertising Production Tips

Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online dis[...]
4 Small Business Finance Tips Every Business Should Add This Year

4 Small Business Finance Tips Every Business Should Add This Year

Four everyday tips for keeping your small business finances in order throughout the year The financial stability of your business is critical to your ability to adapt to changing market demands — bot[...]
The 10 Commandments of Marketing in 2015 (Direct Mail Edition)

The 10 Commandments of Marketing in 2015 (Direct Mail Edition)

Follow these rules to plan and execute successful direct mail marketing campaigns this year For most businesses, January is the “make a plan and start executing” month. Everyone is focused. Everyon[...]
5 Plays To Up Your Marketing Game For 2015

5 Plays To Up Your Marketing Game For 2015

Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that do[...]
Improving Internal Communication to Maintain Your Customer Service Edge

Improving Internal Communication to Maintain Your Customer Service Edge

Efficient management of marketing and sales information flowing from customers to internal team members can impact a customer's experience and overall satisfaction Consumer dissatisfaction was the bi[...]
Most Popular Small Business Marketing Tools Topics in 2014

Most Popular Small Business Marketing Tools Topics in 2014

Hot topics on marketing best practices and tools for small businesses in 2014 What tools or best practices are small businesses interested in? What small business marketing topics are the most popula[...]