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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


3 Reasons Why Your Small Business Needs a Diverse Team

3 Reasons Why Your Small Business Needs a Diverse Team

A diverse team will ensure that your small business is open to new ideas, problem-solving and ready for growth opportunities
Quick, name something that’s vital for every business, regardless of size.

If you said diversity, you’re either incredibly sharp or you made an educated guess based on the title of this article. Either way, it’s extremely important for every small business owner to recognize that diversity is...READ MORE

Marketing To Millennials: How To Get the 'Savviest Generation' To Buy Your Product

Marketing To Millennials: How To Get the 'Savviest Generation' To Buy Your Product

Millennial marketing may mean a change in strategy to reach the tech savvy demographic segment and influence them to purchase your product
Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials.

In spite of what some see as their many, many faults, Millennials represent huge opportunities for marketers; they're a driving force behind e-commerce, and while they may...READ MORE

How You Can Get The Most Out Of Your Business's Promotional Products

How You Can Get The Most Out Of Your Business's Promotional Products

Promotional products can still make a difference for your business and brand visibility by choosing the right products for cost-effective promo marketing
When it comes to marketing your business, there is a benefit in diversifying your strategy. While some companies may favor a digital-only model, others have blended new and traditional marketing practices. And for visibility, few techniques are as time-tested as promotional products.

Your company may...READ MORE

5 Tips for Saving a Failing Business

5 Tips for Saving a Failing Business

Facing a business failure? Follow these proven tips for saving a business on the verge of failure to turn your business problems around to success
When running your business, there’s always a chance you’ll find yourself on the wrong track. And no matter if your business is failing due to a flawed strategy, incompetent staff or a new competitor, you’ll have to do something if you...READ MORE
How to Sell Your Product with the Use of Packaging

How to Sell Your Product with the Use of Packaging

Tips for designing and creating product packaging that will help market and sell what's on the inside of the box
If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success.

What makes my product stand out? How is my product different from any other similar products? If you answered "I don't know"...READ MORE

Small Business Help: 3 Tips For An Accurate Business Valuation

Small Business Help: 3 Tips For An Accurate Business Valuation

Tips for getting an accurate understanding your company's value so you can develop a realistic valuation of your business
Billionaire investor Warren Buffett once gave a business school commencement speech about how business valuation is the most important aspect of running a company.

Mr. Buffett is about as right as he is rich.

The value of a company can be achieved using these three approaches:

comparing recent sales...READ MORE

Ways Retailers Can Prepare for the Holiday Shopping Season

Ways Retailers Can Prepare for the Holiday Shopping Season

Get ready for the holiday retail sales rush by preparing your business for an increase in online and in-store customers during the holiday shopping season
The holiday shopping season is quickly approaching. Because of that, many retailers, both online and in-store, are already preparing their business for the overwhelming shopping surge to come.

For e-commerce shops, it's never too early to prepare for the holiday season. Online...READ MORE

Side Hustle: How To Finally Monetize Your Wellness Blog

Side Hustle: How To Finally Monetize Your Wellness Blog

4 ways to make money on your wellness blog and turn your passion for blogging about a healthy lifestyle into a business
In today's health-conscious world, getting started as a wellness blogger is relatively simple. Once you have a concept, an eye for web design, and ideas for interesting content, you can get started writing for an information-hungry audience.

But how can you actually make money off...READ MORE

How to Deal With a Difficult Customer

How to Deal With a Difficult Customer

Strategies for dealing with an unsatisfied or difficult customer that will help minimize any damage to your small business reputation and future sales
For those who run a business, it’s inevitable that you’ll have to deal with your fair share of difficult customers.

I can assure you that there’s not a single company in business that’s immune to this eventuality. And since we live in a “the...READ MORE

What are the First Steps of a Great Marketing Plan?

What are the First Steps of a Great Marketing Plan?

Small businesses need to follow these important steps when developing a solid marketing plan based on data-driven objectives and decisions
According to SBA.gov, there are 28.8 million small businesses just in the United States. Therefore, in order to stay competitive, grow your business and maximize your revenue, you need to build a solid digital marketing plan. It will give you a fascinating insight into the industry...READ MORE