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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.
Latest Small Business Strategies and Ideas
Billionaire investor Warren Buffett once gave a business school commencement speech about how business valuation is the most important aspect of running a company.
Mr. Buffett is about as right as he is rich.
The value of a company can be achieved using these three approaches:
comparing recent sales...READ MORE
The holiday shopping season is quickly approaching. Because of that, many retailers, both online and in-store, are already preparing their business for the overwhelming shopping surge to come.
For e-commerce shops, it's never too early to prepare for the holiday season. Online...READ MORE
In today's health-conscious world, getting started as a wellness blogger is relatively simple. Once you have a concept, an eye for web design, and ideas for interesting content, you can get started writing for an information-hungry audience.
But how can you actually make money off...READ MORE
For those who run a business, it’s inevitable that you’ll have to deal with your fair share of difficult customers.
I can assure you that there’s not a single company in business that’s immune to this eventuality. And since we live in a “the...READ MORE
According to SBA.gov, there are 28.8 million small businesses just in the United States. Therefore, in order to stay competitive, grow your business and maximize your revenue, you need to build a solid digital marketing plan. It will give you a fascinating insight into the industry...READ MORE
If you’re in charge of a small business, it’s essential that you have a team of dedicated, hardworking, and competent employees. Unfortunately, that’s now always the case in today’s business climate.
Here are some things you should focus on in order to find the perfect job candidates, keep...READ MORE
How businesses can leverage keyword tools and research strategies to optimize Google's RankBrain search results for websites
RankBrain is upon us, and marketers everywhere want to know how it impacts their work.
Businesses with an online presence, which should be all businesses at this point, need to understand the correct way to use keywords in their copy and website components to help their brand become more visible...READ MORE
When it comes to digital marketing, there's no one-size-fits all solution. Every industry is different in how it must market its products and services.
Take dentistry, for example. This healthcare field is ubiquitous, and so it's important to advertise your dental practice's services in a way that can relate to multiple audiences.
There are SMBs and startups around every corner, which makes it more difficult to stay afloat and beat the competition in the modern business world. It’s most likely that your industry niche is already over-saturated. However, it’s vital to get a few things right, while keeping a...READ MORE
When it comes to owning a business, in any industry, publishing a blog is an essential step to seeing your business grow and thrive. Blogging allows you to demonstrate your expertise in your industry and earn the trust of current and potential customers.
Through your blog, you can provide quality information that gives your...READ MORE