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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas


10 Foolproof Ways to Make Your Employees Hate You

10 Foolproof Ways to Make Your Employees Hate You

10 actions small business owners can take that make them a bad boss to employees
It’s one of those cases of being unable to see the forest for the trees — most bosses think they’re on the same wavelength as their employees. Unfortunately, in more situations than not, their employees are actually miserable.

No one sets out to be a bad boss, nor do they want to...READ MORE

Is an Employee Survey Right for Your Small Business?

Is an Employee Survey Right for Your Small Business?

What to consider when evaluating if a survey to your employees is right for your business
Employee surveys - they’re only for large organisations, right? Not so. But while there may be many attractions to running an employee survey in your small business, there may also be similar levels of concern. So, how do you decide if a survey is right for your small business?

There are...READ MORE

How to Create Instagram Posts That Make Your Phone Ring

How to Create Instagram Posts That Make Your Phone Ring

3 Steps to growing your small business with direct calls from Instagram posts
With incredible growth resulting in over 600 million active monthly users and a heavy emphasis on imagery, Instagram has established itself as a powerful place to promote both products and services.

More than 120 million Instagrammers have visited a website, gotten directions, called, emailed or direct messaged to learn more about the eight million...READ MORE

Small but Perfectly Formed: Employer Branding for the Small Business

Small but Perfectly Formed: Employer Branding for the Small Business

Employer branding can help promote how your small business offers unique opportunities for employees
If you run a small business, you’ve got enough to worry about, haven’t you? You have to keep on top of sales, ensure you’ve got the best people in your team and look after your customers.

Employer branding may not be high on your to-do list, or even be on your list at...READ MORE

Is Your Local News Pitch Newsworthy?

Is Your Local News Pitch Newsworthy?

4 tips when you are pitching your business to local news television and radio stations
Are you looking to get featured in your local or national news coverage?

One of the key points you need to remember is that to get this type of coverage you need to be on target and newsworthy to be interviewed. What does that mean? Two things...

First you must have credibility, why...READ MORE

How Can SMEs Handle Digital Marketing in 2017?

How Can SMEs Handle Digital Marketing in 2017?

The growing options and tools with digital marketing may be challenging for small businesses to navigate in a changing online environment
Small and medium-sized businesses (SMEs) have more marketing options than ever before. Moreover, the marketing field is teeming with a range of inexpensive tools.

Then again, this does not mean that marketing campaigns are a walk in the digital park. The flip side of the surge...READ MORE

5 Ways to Keep Your Employees from Burning Out

5 Ways to Keep Your Employees from Burning Out

When it comes to the health of your business, there’s nothing as thoroughly detrimental as employee burnout.

Excessive turnover, reduced engagement, and decreased productivity can all be tied to employee burnout. What’s more, these frazzled employees can destroy the morale of their colleagues by transferring their stress, anger, and workload to others –- thereby multiplying the number of burnt out workers in your employ.

To avoid (or...READ MORE

Thought Leadership 101: How to Make Content that Actually Matters

Thought Leadership 101: How to Make Content that Actually Matters

4 steps your business can take to create memorable content as a thought leader
For half a decade now, the importance of creating content has been drilled into the minds of business owners by marketing experts and executives. That is why recent studies have shown that the average organization now allocates nearly 30% of their budget towards such programs. But the truth is that most of...READ MORE
Meta Digital – 5 Ways to Build Your Digital Brand with Analogue Marketing Tactics

Meta Digital – 5 Ways to Build Your Digital Brand with Analogue Marketing Tactics

SPONSORED POST

Promotional Product Experts are Australia’s branded advertising & corporate gift specialists. As a company, our aim is to cost-effectively produce merchandise that will help your business make a statement and get noticed by clients.
If you run a small business, you have probably seen the nature of your marketing tactics change over time.

The move towards digital forms of communication has been pretty relentless for most. ...READ MORE

4 Most Common Small Business Loan Mistakes

4 Most Common Small Business Loan Mistakes

Avoid the potential pitfalls or rejection when applying for a small business loan
Financing your small business in its early stages is never easy. And ever since the global financial crisis of 2008, fresh entrepreneurs have found it more difficult to obtain some extra funds through business loans. Still, sometimes a business owner’s loan application gets rejected simply due to a rookie mistake.

In order to make...READ MORE