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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.
Latest Small Business Strategies and Ideas
Consumers are highly savvy. Especially as the world becomes more and more mobile, it is important that content marketing strategies keep up with demand.
According to a recent B2B content marketing report by the Content Marketing Institute and Marketing Profs, a considerable number of marketers have seen an...READ MORE
Website design is more than pretty colors, interesting elements, and unique fonts. Your website is a direct representation of your brand and as far as you know, might be the first contact a potential customer will have with your company.
Considering that first impressions are everything, you would want to...READ MORE
When it comes to social media for small business use, it can be both a blessing and a curse. On a positive note, creating accounts on Facebook, Twitter, Instagram, and other highly used social platforms enables you to better engage with your...READ MORE
As of September, 2017, there are 800 million active users on Instagram. That makes this a great social media site for marketing your small business if your goal is to increase your level of customer interaction.
But with so many users with active accounts, what can you do...READ MORE
Quick, name something that’s vital for every business, regardless of size.
If you said diversity, you’re either incredibly sharp or you made an educated guess based on the title of this article. Either way, it’s extremely important for every small business owner to recognize that diversity is...READ MORE
Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials.
In spite of what some see as their many, many faults, Millennials represent huge opportunities for marketers; they're a driving force behind e-commerce, and while they may...READ MORE
When it comes to marketing your business, there is a benefit in diversifying your strategy. While some companies may favor a digital-only model, others have blended new and traditional marketing practices. And for visibility, few techniques are as time-tested as promotional products.
Your company may...READ MORE
When running your business, there’s always a chance you’ll find yourself on the wrong track. And no matter if your business is failing due to a flawed strategy, incompetent staff or a new competitor, you’ll have to do something if you...READ MORE
If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success.
What makes my product stand out? How is my product different from any other similar products? If you answered "I don't know"...READ MORE
Billionaire investor Warren Buffett once gave a business school commencement speech about how business valuation is the most important aspect of running a company.
Mr. Buffett is about as right as he is rich.
The value of a company can be achieved using these three approaches:
comparing recent sales...READ MORE