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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.
Latest Small Business Strategies and Ideas
Many start-ups often overlook branding and dismiss this as only something that large corporations with big budgets do. Branding may seem irrelevant when you’re trying to meet day-to-day logistics or getting your product to the market in a short space of time. Yet, in a world where several homogeneous corporations exist, one of the most commonly overlooked sources of competitive advantage is brand.
Whether or not...READ MORE
Focus is a delicate thing. You could be in the zone, flowing, and feeling unstoppable one minute…
And the next? A tiny distraction can throw everything out of whack.
Perhaps it’s an untimely notification your phone, an eye-catching email, or a thought that creeps into your head out of nowhere… Whatever the case, the balance is thrown off and your...READ MORE
There is one thing all small business from around the world share and that is the fact that they operate with a really limited budget. With a very slim margin of error, the need to put every penny to good use is very obvious and even palpable.
When it comes to marketing, the need to be smart about one's money is even more important. A small...READ MORE
While no one likes to blow their own trumpet, sometimes you should at least tell the world that you have a trumpet to begin with. To quit with the idioms and metaphors, no matter how good your service is, on its own it won’t be enough to get you to succeed. Even the best product is completely useless if no one has heard about it.
We all want to know what our competitors are doing. But no one wants to tip off their rivals while doing research. Creating phony leads are easy, but there are actually less risky ways to obtain the same information about your competitors.
Here are six sneaky ways to scope out your competition.
Compare SEO Rankings
Aside from a Google search, services such as SpyFu and Moz allow you...READ MORE
With technology becoming more advanced every single day, expanding your business globally is easier than ever. Still, this doesn’t mean that just anyone achieve global success. It takes a lot of time and effort in order for one to do so.
That’s why we have come up with 5 tips that are guaranteed to help you take your business globally.
Start by Conquering Similar Markets
If you want...READ MORE
Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their website. And for publishers, online advertising has offered a new revenue stream...READ MORE
Photosnap is Australia’s leading photo booth company, specializing in the manufacture, sale, hire and lease of high quality photo booths. Winner of the Australian Business Excellence award, Photosnap is renowned for delivering superior products and services.
The words ‘social,’ ‘local,’ and ‘mobile’ have come to define event marketing and venue promotion. Consumers want to be connected to the places that they love, so that they...READ MORE
Why Pitch like a B*tch? Because we get things done right… the first time.
We are launching a new media outlet to help women (and men too) gain more media exposure to help establish expert status and leverage their media exposure to increase sales. This month’s column reflects why its...READ MORE
This article is brought to you by Snappy Photobooths. The adoption of market leading technologies and cutting-edge styles has earned Snappy Photobooths a reputation as an innovative industry player.
Nobody likes to admit it, but the business world can be a scary place. You might be the head honcho of a successful company, but there will still be situations that give you the jitters. As...READ MORE