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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas
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It’s no surprise that most...READ MORE
Email marketing is a fantastic way to keep customers engaged and up to date with your business. When I talk to business owners about how they maintain communication with their consumers, email sparingly comes to the top of the list. “It goes straight to spam,” or “no one ever opens it up,” is the assumptious fate of them, and many feel that it’s a method...READ MORE
You may have noticed that Small Business Marketing Tools recently implemented a new site design. It's a New Year, so we figured it seemed like a good time to roll out a new design.
We think its cleaner and easier to navigate (something that should be the main driving force for any website redesign). When we selected the new design we also tried to incorporate some design...READ MORE
Today, customers have countless ways to interact with brands and expect seamless, personalized experiences when they do. Businesses that embrace and cater to this omni-channel audience will survive and thrive in within today’s culture of convenience.
Purchasing in the Modern Age
In the past, customers would simply visit a brick and mortar store to peruse and purchase; now they have mobile phones, iPads, and laptops to assist...READ MORE
Imagine you’re a new mover. Most of you, I’m guessing, don’t have to “imagine” — you’ve probably moved at least once in your life, if not several times!
(Did you know that the average American moves 11.7 times in his or her lifetime, according to the U.S. Census Bureau?)
Think about what those early weeks and months are like in your new home: Boxes everywhere. Lots of...READ MORE
Whether you work in-house or at an agency, it’s essential to ensure your team members are empowered to be more productive and efficient.
Marketing teams that work well together in a productive and efficient manner tend to deliver the best results. In this article, we will look at some productivity tips that can improve your team's performance. This will include compiling and using valuable data about...READ MORE
We are beyond “you should have a site” and are now in the phase of “you should not only have a site, but also a mobile site...READ MORE
Remember being a kid, and asking for something you wanted? It would often deem the response, “If you say the magic word!” Wouldn’t it be cool if marketing worked the same way? What if there were magic words that could convert every single prospect into a lead or sale, no questions asked?
While there is no prescription available to ensure the health of every ad, there...READ MORE
One thing that isn’t talked about enough is ensuring that your marketing works. I don’t know if maybe it’s because the topic is boring, but it is a little alarming how much it isn’t discussed.
I’m sure you’ve been there in the board room or even with just some friends, talking about some amazing marketing campaigns. It’ll have awesome photography, engaging Facebook posts with some tastefully...READ MORE
While direct mail marketing can be cost intensive, it can produce spectacular results.
As a small-business owner, when you plan and execute a direct mail campaign, don't forget the most important part: measuring your results. It can be easy to get completely focused on the content you're sending and the list you are using. However, your time and money are wasted if you don't measure whether...READ MORE