CREATE. BUILD. GROW.

Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Top Content Marketing Trends for 2018

Top Content Marketing Trends for 2018

Are your content marketing plans & strategies prepared for 2018? Follow these content marketing trends for the upcoming year.
Consumers are highly savvy. Especially as the world becomes more and more mobile, it is important that content marketing strategies keep up with demand.

According to a recent B2B content marketing report by the Content Marketing Institute and Marketing Profs, a considerable number of marketers have seen an...READ MORE

5 Tips to Improve Business Using Website Design

5 Tips to Improve Business Using Website Design

Good web design can make lasting first impressions, elevate your brand and actually improve your small business
Website design is more than pretty colors, interesting elements, and unique fonts. Your website is a direct representation of your brand and as far as you know, might be the first contact a potential customer will have with your company.

Considering that first impressions are everything, you would want to...READ MORE

How to De-Stress Social Media for Your SMB

How to De-Stress Social Media for Your SMB

Small business dealing with social media stress? Follow these tips to make managing SMB social media less headaches and more benefits for your business.
When it comes to social media for small business use, it can be both a blessing and a curse. On a positive note, creating accounts on Facebook, Twitter, Instagram, and other highly used social platforms enables you to better engage with your...READ MORE
What Your SMB Needs to Rock Out on Instagram in 2018

What Your SMB Needs to Rock Out on Instagram in 2018

Instagram SMB marketing strategies for 2018 to help your Instagram posts stand out and be more engaging with customers
As of September, 2017, there are 800 million active users on Instagram. That makes this a great social media site for marketing your small business if your goal is to increase your level of customer interaction.

But with so many users with active accounts, what can you do...READ MORE

3 Reasons Why Your Small Business Needs a Diverse Team

3 Reasons Why Your Small Business Needs a Diverse Team

A diverse team will ensure that your small business is open to new ideas, problem-solving and ready for growth opportunities
Quick, name something that’s vital for every business, regardless of size.

If you said diversity, you’re either incredibly sharp or you made an educated guess based on the title of this article. Either way, it’s extremely important for every small business owner to recognize that diversity is...READ MORE

Marketing To Millennials: How To Get the 'Savviest Generation' To Buy Your Product

Marketing To Millennials: How To Get the 'Savviest Generation' To Buy Your Product

Millennial marketing may mean a change in strategy to reach the tech savvy demographic segment and influence them to purchase your product
Small businesses in the digital age often run into marketing challenges, particularly when it comes to targeting Millennials.

In spite of what some see as their many, many faults, Millennials represent huge opportunities for marketers; they're a driving force behind e-commerce, and while they may...READ MORE

How You Can Get The Most Out Of Your Business's Promotional Products

How You Can Get The Most Out Of Your Business's Promotional Products

Promotional products can still make a difference for your business and brand visibility by choosing the right products for cost-effective promo marketing
When it comes to marketing your business, there is a benefit in diversifying your strategy. While some companies may favor a digital-only model, others have blended new and traditional marketing practices. And for visibility, few techniques are as time-tested as promotional products.

Your company may...READ MORE

5 Tips for Saving a Failing Business

5 Tips for Saving a Failing Business

Facing a business failure? Follow these proven tips for saving a business on the verge of failure to turn your business problems around to success
When running your business, there’s always a chance you’ll find yourself on the wrong track. And no matter if your business is failing due to a flawed strategy, incompetent staff or a new competitor, you’ll have to do something if you...READ MORE
How to Sell Your Product with the Use of Packaging

How to Sell Your Product with the Use of Packaging

Tips for designing and creating product packaging that will help market and sell what's on the inside of the box
If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success.

What makes my product stand out? How is my product different from any other similar products? If you answered "I don't know"...READ MORE

Small Business Help: 3 Tips For An Accurate Business Valuation

Small Business Help: 3 Tips For An Accurate Business Valuation

Tips for getting an accurate understanding your company's value so you can develop a realistic valuation of your business
Billionaire investor Warren Buffett once gave a business school commencement speech about how business valuation is the most important aspect of running a company.

Mr. Buffett is about as right as he is rich.

The value of a company can be achieved using these three approaches:

comparing recent sales...READ MORE