Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Small Business Strategies and Ideas


How Millennials are Redefining Businesses

How Millennials are Redefining Businesses

Takeaways for businesses to attract and engage the millennials demographic Millennials are the largest generation in history with consumer demands new to many business owners. More social, peer influenced and technically savvy than any other age group, businesses need to know how to approach this market in order...READ MORE
Running a Business in the Digital Era: A Decade of Changes

Running a Business in the Digital Era: A Decade of Changes

How has the digital revolution has changed the way you do business over the last decade Since the iPhone's introduction in 2007, mobile technology has transformed business on a revolutionary scale. The aggregate annual consumer value that users in leading industrialized nations place on mobile technology...READ MORE
4 Social Media Marketing Tips To Increase Engagement

4 Social Media Marketing Tips To Increase Engagement

How your business can improve social media engagement with customers One condition is necessary for small-business social media marketing to be effective: your company’s social communities must be engaged. Unfortunately, many companies make the mistake of prioritizing visibility way ahead of engagement. Though whether 10 fans or 10,000 see...READ MORE
How to Build Trust and Credibility for Your B2B Startup

How to Build Trust and Credibility for Your B2B Startup

Building a startup brand means building a reputation of trust and credibility in your market Starting a new B2B business can be tough, especially when it comes to building the trust and credibility you need for potential clients to work with you, and setting a solid...READ MORE
3 Common Small Business Website Mistakes

3 Common Small Business Website Mistakes

Building or updating a small business website? Here are 3 important things not to overlook in your plans Small businesses are some of the most innovative companies out there. Nimble, passionate, and devoted, these companies are often the best examples of what a business should be....READ MORE
How To Successfully Launch A New Product

How To Successfully Launch A New Product

Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is...READ MORE
Social Media Opportunities and Tips for B2B Businesses in 2015 [INFOGRAPHIC]

Social Media Opportunities and Tips for B2B Businesses in 2015 [INFOGRAPHIC]

How B2B businesses are tackling social media challenges in 2015 and making the most of opportunities The ever-changing social media landscape is keeping businesses on their toes. Just when you think you "got it", the opportunities shift and the challenges pile up. For B2B businesses managing a presence...READ MORE
4 Laws Related to Using Stock Photos in Your Online & Print Marketing You Need to Know

4 Laws Related to Using Stock Photos in Your Online & Print Marketing You Need to Know

Follow these guidelines to ensure you are using photography legally online and in your marketing materials A picture is worth a thousand words. Nowhere is that more true than when incorporating an image into marketing materials or a website. Images snag readers' attention, especially when they're clear,...READ MORE
3 Ways to Create a Better Online Checkout Experience

3 Ways to Create a Better Online Checkout Experience

Improve your online checkout process to optimize the customer experience and grow sales Whether you’re a traditional ecommerce company, managing the website for a physical store or chain, or an online company selling a product or service on your site, you can benefit from improving the...READ MORE
Use Event Marketing to Promote Small Business Sales

Use Event Marketing to Promote Small Business Sales

Creating marketing sales events to fuel year-long marketing efforts for your business Tying your marketing efforts to specific events - like holidays or special occasions - can help give your marketing a "purpose" and really get the attention of consumers. Holidays naturally drive sales, with retailers accounting...READ MORE
Promotional Emails – Are You Doing It Right?

Promotional Emails – Are You Doing It Right?

5 Elements of email marketing campaigns that small businesses should include to ensure success Email has proven to be one of the most effective forms of communication especially for professional purposes. As consumers continue to place high value on email marketing, business owners need to fully understand what...READ MORE
How to Measure PR Metrics for Your Startup [INFOGRAPHIC]

How to Measure PR Metrics for Your Startup [INFOGRAPHIC]

Why public relations is important for building your business... and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts - because everyone knows that good PR coverage...READ MORE
For Better Organic Marketing, Rely on Your Existing Resources

For Better Organic Marketing, Rely on Your Existing Resources

Growing your business with organic marketing that taps into low-cost internal resources As small business owners, we all are looking for ways to be better. Better leaders, better decision-makers, better marketers. But it can be tough with the demands on our time to be able to...READ MORE
Configure Your Trade Show Booth to Generate Valuable Follow Up

Configure Your Trade Show Booth to Generate Valuable Follow Up

Setting up your trade show exhibit to optimize visitor experience and maximize sales lead follow-up Business development has always been a tough market, but today it has so much more room for creativity and competitive attitude, thanks to its expansion over different media, digital or physical. With online marketing,...READ MORE