Discover Low-Cost Tools and Ideas to Grow Your Small Business

Small Business Marketing Tools is your guide to free or low-cost tools, resources and strategy ideas for budget-conscious small businesses to improve their marketing and overall productivity.

Latest Strategies and Ideas

How to Get Started with LinkedIn Publishing Platform

How to Get Started with LinkedIn Publishing Platform

Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a [...]

How to Launch an E-Commerce Website and Accept Payments Online

How to Launch an E-Commerce Website and Accept Payments Online

A guide to implementing a payment ready e-commerce platform that is secure and seamless for optimal conversion With an e-commerce site, your business can serve customers practically anywhere an Inter[...]

Why LinkedIn Company Pages are More Important than Groups

Why LinkedIn Company Pages are More Important than Groups

Build your LinkedIn strategy with Company Pages for more engagement, traffic and real customer opportunities When I first started out with my LinkedIn marketing strategy it was all about groups. I th[...]

Tax Help Tools that Make it Easy for Small Businesses

Tax Help Tools that Make it Easy for Small Businesses

Resources, tips, guides and online software that will get your business finances ready for tax time Having the right finance tools can really help small businesses maximize their bottom line - partic[...]

How to Increase Facebook Talking About This Number on Business Pages

How to Increase Facebook Talking About This Number on Business Pages

Understanding the importance of your “talking about this” number really means and how can you improve it Small business owners with Facebook business pages have been obsessed with how many likes thei[...]

Three Mobile Strategies to Incorporate in Your Marketing Plan

Three Mobile Strategies to Incorporate in Your Marketing Plan

Tips and advice on different mobile marketing tactics you can use that will separate you from your competitors and keep you customers coming back Marketing budgets can be tight and staff resources ca[...]

Smart Spending Can Save Your Small Business Money

Smart Spending Can Save Your Small Business Money

Ideas to reduce your overhead, increase cash flow, maximize tax returns and get the most out of your small business budgets The National Federation of Independent Business (NFIB) completed a survey o[...]

Is it Time to Raise Your Rates and Fees with Clients?

Is it Time to Raise Your Rates and Fees with Clients?

How and when to charge more money for your freelance, consulting or client work without risking lost business From hourly rates to project fees, deciding what to charge for your client work is often [...]

Tips and Tricks for Cold Calling Success

Tips and Tricks for Cold Calling Success

How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; "Not true," says[...]

Create a Simple Marketing Plan for Your Small Business

Create a Simple Marketing Plan for Your Small Business

Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to "start fresh" with their annual marketing pl[...]

Perception is Reality for Small Businesses

Perception is Reality for Small Businesses

Why managing your company's brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and[...]

The Social Media Push for Black Friday

The Social Media Push for Black Friday

How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retai[...]

Improving Brand Awareness With Technology

Improving Brand Awareness With Technology

Ideas on how to tap into technology tools to build brand recognition and get more exposure for your business Many businesses are afraid of all the improvements being made with technology, but the tru[...]

The Small Business Owner's Guide to Hiring Your First Employees

The Small Business Owner's Guide to Hiring Your First Employees

How to add staff to support your growing small business - from choosing part-time vs full-time, staff training and providing benefits There are more than 22 million small businesses in the U.S. witho[...]