native advertising sponsored content

How Small Businesses Can Use Native Advertising and Sponsored Content

The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their website.…

internet lead generation ecosystem

How the Internet Marketing Lead Generation Ecosystem Works [#INFOGRAPHIC]

Maximizing online marketing campaigns with integrated lead generation strategies Internet marketing lead generation is used to target a unique audience in a much simpler through the web by converting the traffic your site is receiving to customers. But, how do you combine each element of the Internet to do this? The Internet Marketing Lead Generation Ecosystem…

Black Friday email marketing

Holiday Email Marketing Tips & Trends for Black Friday and Cyber Monday

How small businesses can use email marketing to maximize sales opportunities Thanksgiving week For small businesses in the retail sector, the holiday season can make or break their year. And for most, the week of Thanksgiving typically marks the kick-off of sales and discounts that will help them end the year strong. But for small business…

My First Startup Comic Book

My First Startup Comic Book Aims to Teach Kid Entrepreneurs

Many small business owners and entrepreneurs want to encourage their kids to develop their own business someday or help inspire the next generation of entrepreneurs. Don’t you wish someone shared with you everything you know now when you were a kid with your first business idea? My First Startup is an educational comic book that teaches…

ecoflower facebook advertising

EcoFlower.com Startup Grows Business with Facebook Advertising

Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service, that…

boost employee productivity

Small Business Advantages of Paid Sick Leave for Employees [INFOGRAPHIC]

How your small business can boost productivity and cut costs by offering employees paid sick leave Many small businesses have to evaluate and making cost-benefit decisions on which benefits their employees need the most and which benefits they can afford to offer. While your business may be eager to improve benefit packages for employees, it also…

PR metrics for small businesses

How to Measure PR Metrics for Your Startup [INFOGRAPHIC]

Why public relations is important for building your business… and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts – because everyone knows that good PR coverage can really help jump-start a new business. And with cash-strapped…