In 15 minutes a day, you can create a social media presence for your small business that’s active, helpful, professional, and engaging Some businesses allow their social media feeds to languish unused, or unfold in a chaotic, haphazard manner. But like it or not, social media posts can be the first thing a potential...
5 new content ideas you can generate that are easy and fast to create for your company blog Many say that “content is king” in today’s marketing landscape. Even small businesses rely on unique content, such as blog posts, to bring visitors to their websites, generate leads, delight customers, and increase brand awareness. But...
Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears at the end of press releases and other publicity materials, titled “About ”. Typically, a boilerplate outlines when an organization was founded, what products and/or services the...
Video content is a crucial way to connect with potential leads and customers. Consumers are 73 percent more likely to buy a product if they see a video demonstration of it, and 39 percent more likely to share content if it’s delivered via video. Some people think that expensive, slickly produced video content is...
We all want to know what our competitors are doing. But no one wants to tip off their rivals while doing research. Creating phony leads are easy, but there are actually less risky ways to obtain the same information about your competitors. Here are six sneaky ways to scope out your competition. Compare SEO...