startup branding

Three-Tier Guide for Perfect Communication in Startup Branding

Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so that they communicate the essence of your professional vision and brand, you’ve already made a great achievement. Conversely, having fantastic business ideas but not…

What is the Difference Between Branding and Marketing?

Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through the…

affordable video content

5 Types of Video Content That Won’t Break Your Budget

Video content is a crucial way to connect with potential leads and customers. Consumers are 73 percent more likely to buy a product if they see a video demonstration of it, and 39 percent more likely to share content if it’s delivered via video. Some people think that expensive, slickly produced video content is the…

employer branding

Why Your SMB Should Do Employer Branding

The majority of marketing that a small business does is aimed at their customers and their potential customers. You present your product or service in the best possible light and you hope that this will attract more and more customers. Today, however, we will be talking about a different type of SMB marketing – marketing…

branding budget

3 Ways to Brand Your Business on a Budget

In the business world, the word “branding” is used a lot, covering varied discussions from how you should brand your business, which branding experts to hire, to why you should make branding a big investment. All this can make you think “hang on… do I have enough budget to spend on branding?” Branding can become…

branding business

How Skillful Branding Determines Your SMB Growth

When you make a decision that it’s high time you founded your own business, the first thing you need to do is start creating your growth agenda. It should contain various points that should ensure steady business growth. From finances to staff etiquette and brand popularization, your initial growth plan will determine your future success. Although…

branding business

The Power of Branding for Small Businesses

Many start-ups often overlook branding and dismiss this as only something that large corporations with big budgets do. Branding may seem irrelevant when you’re trying to meet day-to-day logistics or getting your product to the market in a short space of time. Yet, in a world where several homogeneous corporations exist, one of the most…

employee engagement

The Payoff of Employee Engagement for Small Businesses

  Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet they…

brand recognition strategies

Most Effective Simple Strategies for Brand Recognition

If people recognize you, they remember you. If they remember you, they will come to you when they need a product or a service that you provide. It is that simple. Simple things can be quite effective and that is why you need to figure out the best ways to use those simple ways to…

visual communications business

Why Visual Communication is Important for Your Small Business

SPONSORED POST This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They are…