brand color meaning

Why Colours are Important in Branding

Choosing the right brand colour that reflects the right personality and actions can impact your small business Colour plays a vital role in marketing. When designing the branding and logo of your company, the choice of colours is a crucial element. According to the study Exciting Red and Competent Blue, this confirms that purchasing intent…

video marketing

5 Reasons You Should Utilize Video Marketing

Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to…

startup branding

Three-Tier Guide for Perfect Communication in Startup Branding

Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so that they communicate the essence of your professional vision and brand, you’ve already made a great achievement. Conversely, having fantastic business ideas but not…

What is the Difference Between Branding and Marketing?

Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through the…

affordable video content

5 Types of Video Content That Won’t Break Your Budget

Video content is a crucial way to connect with potential leads and customers. Consumers are 73 percent more likely to buy a product if they see a video demonstration of it, and 39 percent more likely to share content if it’s delivered via video. Some people think that expensive, slickly produced video content is the…

employer branding

Why Your SMB Should Do Employer Branding

The majority of marketing that a small business does is aimed at their customers and their potential customers. You present your product or service in the best possible light and you hope that this will attract more and more customers. Today, however, we will be talking about a different type of SMB marketing – marketing…

branding budget

3 Ways to Brand Your Business on a Budget

In the business world, the word “branding” is used a lot, covering varied discussions from how you should brand your business, which branding experts to hire, to why you should make branding a big investment. All this can make you think “hang on… do I have enough budget to spend on branding?” Branding can become…

branding business

How Skillful Branding Determines Your SMB Growth

When you make a decision that it’s high time you founded your own business, the first thing you need to do is start creating your growth agenda. It should contain various points that should ensure steady business growth. From finances to staff etiquette and brand popularization, your initial growth plan will determine your future success. Although…

branding business

The Power of Branding for Small Businesses

Many start-ups often overlook branding and dismiss this as only something that large corporations with big budgets do. Branding may seem irrelevant when you’re trying to meet day-to-day logistics or getting your product to the market in a short space of time. Yet, in a world where several homogeneous corporations exist, one of the most…