Instagram’s Changing the Way Restaurateurs Design Their Restaurants

Catering restaurant designs to social media sites like Instagram can be a huge boost to restaurant marketing efforts What’s the most important question that restaurateurs ask themselves when planning a new restaurant? It isn’t the type of cuisine they will serve, or where they will source their ingredients. According to a statement to Mic.com by…

employer branding

Small but Perfectly Formed: Employer Branding for the Small Business

Employer branding can help promote how your small business offers unique opportunities for employees If you run a small business, you’ve got enough to worry about, haven’t you? You have to keep on top of sales, ensure you’ve got the best people in your team and look after your customers. Employer branding may not be…

digital marketing

How Can SMEs Handle Digital Marketing in 2017?

The growing options and tools with digital marketing may be challenging for small businesses to navigate in a changing online environment Small and medium-sized businesses (SMEs) have more marketing options than ever before. Moreover, the marketing field is teeming with a range of inexpensive tools. Then again, this does not mean that marketing campaigns are…

brand color meaning

Why Colours are Important in Branding

Choosing the right brand colour that reflects the right personality and actions can impact your small business Colour plays a vital role in marketing. When designing the branding and logo of your company, the choice of colours is a crucial element. According to the study Exciting Red and Competent Blue, this confirms that purchasing intent…

video marketing

5 Reasons You Should Utilize Video Marketing

Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to…

startup branding

Three-Tier Guide for Perfect Communication in Startup Branding

Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so that they communicate the essence of your professional vision and brand, you’ve already made a great achievement. Conversely, having fantastic business ideas but not…

What is the Difference Between Branding and Marketing?

Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through the…

affordable video content

5 Types of Video Content That Won’t Break Your Budget

Video content is a crucial way to connect with potential leads and customers. Consumers are 73 percent more likely to buy a product if they see a video demonstration of it, and 39 percent more likely to share content if it’s delivered via video. Some people think that expensive, slickly produced video content is the…

employer branding

Why Your SMB Should Do Employer Branding

The majority of marketing that a small business does is aimed at their customers and their potential customers. You present your product or service in the best possible light and you hope that this will attract more and more customers. Today, however, we will be talking about a different type of SMB marketing – marketing…