Content marketing for law firms is a great way to attract new clients and increase revenue. A recent study found that 52% of consumers researching law firms will conduct their research using the internet before they ever meet with an attorney. This really puts into perspective why content marketing can help your firm stand...
The marketing world is always changing and evolving from search algorithm updates to website design styles. That’s why it might be getting harder and harder for your business to stand out to its target audience. According to advertising agency Lemonade, if you want to ensure your business stays visible, relevant, and successful, you have...
Marketing your dental practice to kids can help you to gain more patients and reduce your attrition rate. These five marketing tips can help you to get the attention of kids and their parents, and help your dental practice succeed. Why Market to Kids? Parents will generally put their child’s oral health care before...
Let’s face it — acquiring new mobile app users isn’t a walk in the park. Competition is fierce and users are smart and picky — they know what application meets the cut and what doesn’t. Even if you manage to acquire a new user, you then have to work harder to keep them engaged...
Content marketing involves ideating, creating, and then disseminating content catered to raising brand awareness and boosting revenue. However, it takes time and consistency to build a good content marketing strategy. For this reason, many businesses turn to content marketing agencies to develop online engagement for them. There are various benefits associated with hiring a...
If you think that an audience-centred approach is not the way to go, we are here to prove you wrong. Audience insights are an important part of boosting brand awareness, so do not miss out by not investing into audience insights. Here are 5 indisputable reasons why you should look at audience insights: Social...
Imagine you’re on a brisk walk and locate a juice seller. But he’s only selling carrot juice, and you don’t like that. Chances are you’ll pass by. But, if he was selling more juices, like celery, beet, kale, cucumber or apple — chances are you’d stop and try them, and maybe….the celery one turns out...
Starting a boutique is an incredibly lucrative business venture for novice and seasoned entrepreneurs. Statista states that the retail market for garments and accessories will be approximately $153 billion by 2024. Digital innovation, technology, and variations in consumer purchasing have provided boutique entrepreneurs with a competitive advantage against major corporations. Corporate merchants can no...
Resource optimization is the buzzword of 2022, and it wasn’t that long ago that corporate marketers conducted surveys to assess important aspects like user experience and purchase intent. Fortunately for you, those days are well and truly over. Artificial intelligence is here to revolutionize the way your digital marketing department targets your audience. Thanks...
Starting a brick-and-mortar business is one of the most difficult endeavors anyone can undertake. However, many people dream of owning a successful storefront or business and want to do everything possible to make this dream come true. Below are some steps you can take to ensure your brick-and-mortar business is marketed successfully when it’s...