boiler plate

Writing Memorable Press Release Boilerplates [6 Tips]

Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears at the end of press releases and other publicity materials, titled “About [Name of Org]”. Typically, a boilerplate outlines when an organization was founded, what products and/or services the organization…

business woman media pitch

Are you Pitching like a B*tch?

Get more media exposure by creating an email pitch that will get the reader’s attention and a response Why Pitch like a B*tch? Because we get things done right… the first time. We are launching a new media outlet to help women (and men too) gain more media exposure to help establish expert status and leverage…

business pitch yourself

Mirror Reflection: Are you a Good Fit for your Pitch?

10 part series on Media Coverage Does your pitch to the media deliver the best representation of your business? Do you ever wonder what you sound like or look like for that matter when you are conducting a media interview? Not only should you know, you should be consistently critiquing and correcting your pitch. Here…

press page website

4 Ways to Enhance Your Website with a Press Page

10 part series on Media Coverage Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide coverage…

publicity goals

Define Your Goals for Publicity for Your Business

10 part series on Media Coverage Step 1 – Define your Goals: Are you ready to get publicity for your business? If I asked you what your goals were regarding publicity for your business I can bet that your answer would be “to get more business”. Although that is the ultimate goal of any entrepreneur it…

PR metrics for small businesses

How to Measure PR Metrics for Your Startup [INFOGRAPHIC]

Why public relations is important for building your business… and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts – because everyone knows that good PR coverage can really help jump-start a new business. And with cash-strapped…

customer service marketing

Is Customer Service the Forgotten Marketing Channel? [INFOGRAPHIC]

Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer service…

LinkedIn Publishing How to

How to Get Started with LinkedIn Publishing Platform

Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a place to showcase your expertise, network, generate sales or partnership opportunities, build your personal brand and gain exposure…