Publicity sales efforts

How to Use Publicity Opportunities in your Sales Efforts

4 Ways you can leverage good PR and publicity from media interviews to help you close more sales for your small business If utilized properly, you can make money from media interviews but not the way you think or you’ve been told. Below are a few tips for you to maximize your sales efforts with your media interviews. Keep…

business ideas

5 Tips for Pitching Your Business Idea

How to pitch your business idea to get potential investors interested and practically begging to give you money If you want to enter the business world, the first thing you’re going to need is a good idea. And if you’re not going to finance the business yourself, you’ll simply have to know how to pitch that…

local news pitch

Is Your Local News Pitch Newsworthy?

4 tips when you are pitching your business to local news television and radio stations Are you looking to get featured in your local or national news coverage? One of the key points you need to remember is that to get this type of coverage you need to be on target and newsworthy to be…

How to Blog for better business

How to Blog for Better Business: 4 Surprising Secrets about Content

Have you struggled with content? Have you heard ” content is king?” Blogging is the cornerstone of your content strategy. Simply by writing one blog every week you can create a powerful content strategy. You can turn each blog into multiple pieces of content that you can use every where! Once you write a blog…

boiler plate

Writing Memorable Press Release Boilerplates [6 Tips]

Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears at the end of press releases and other publicity materials, titled “About [Name of Org]”. Typically, a boilerplate outlines when an organization was founded, what products and/or services the organization…

business woman media pitch

Are you Pitching like a B*tch?

Get more media exposure by creating an email pitch that will get the reader’s attention and a response Why Pitch like a B*tch? Because we get things done right… the first time. We are launching a new media outlet to help women (and men too) gain more media exposure to help establish expert status and leverage…

business pitch yourself

Mirror Reflection: Are you a Good Fit for your Pitch?

10 part series on Media Coverage Does your pitch to the media deliver the best representation of your business? Do you ever wonder what you sound like or look like for that matter when you are conducting a media interview? Not only should you know, you should be consistently critiquing and correcting your pitch. Here…

press page website

4 Ways to Enhance Your Website with a Press Page

10 part series on Media Coverage Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide coverage…

publicity goals

Define Your Goals for Publicity for Your Business

10 part series on Media Coverage Step 1 – Define your Goals: Are you ready to get publicity for your business? If I asked you what your goals were regarding publicity for your business I can bet that your answer would be “to get more business”. Although that is the ultimate goal of any entrepreneur it…