10 part series on Media Coverage Does your pitch to the media deliver the best representation of your business? Do you ever wonder what you sound like or look like for that matter when you are conducting a media interview? Not only should you know, you should be consistently critiquing and correcting your pitch....
10 part series on Media Coverage Your website is a hub for all things related to your business. A website press page will help guide visitors and media alike to the latest and most relevant happenings that you want to showcase. Most importantly, a good press page will help attract and motivate more media to provide...
10 part series on Media Coverage Step 1 – Define your Goals: Are you ready to get publicity for your business? If I asked you what your goals were regarding publicity for your business I can bet that your answer would be “to get more business”. Although that is the ultimate goal of any entrepreneur...
10 Part Series on Media Coverage As someone who is consistently featured in the media, I am asked quite often how I make that happen. The answer is simple, I’m prepared. There are different items you need to have prepared and approaching the media nowadays is a process and every media outlet has a...
Why public relations is important for building your business… and how to determine how well your PR efforts work for you Many entrepreneurs building a new business chose to focus a lot of energy on public relations efforts – because everyone knows that good PR coverage can really help jump-start a new business. And with...
Customer service marketing opportunities and best practices that will help you attract and retain customers As a business you work hard to attract customers. You may even spend a lot of marketing dollars to generate valuable leads that convert into sales. So once you got them, you certainly want to keep them. Good customer...
Tips for choosing a post topic, writing your first post and promoting posts to expand the reach of your expertise on LinkedIn LinkedIn has become much more than a place to find your next job. It’s a place to showcase your expertise, network, generate sales or partnership opportunities, build your personal brand and gain...
How to purchase a press release package to be distributed on PRWeb, including distribution and new security settings If you are a small business looking to distribute your news online via a press release distribution service, there are no shortage of options to choose from. However, for the average small business owner that may...
Good handling of a bad customer experience or product problem can transform a bad public relations situation into a chance to build your business credibility, reputation and brand The practice of public relations is more than issuing positive press releases touting your accomplishments. Often it involves mitigating situations that can be harmful to the...
SBMarketingTools.com Founder Diane Seltzer Wins Top Category Award in Marketing for Small Business Public Relations Book March 30, 2013 – “PR Tools to Toot Your Own Horn – Strategies and Ideas for Small Business Public Relations” has been announced as 2013 Small Business Book Awards Top Category Winner in Marketing. Written by Diane Seltzer...