Comparing_Social_media_sites_marketingCompare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type

Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the growing popularity of multiple social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+, how do businesses decide which social media sites will provide them with the biggest return on their time and money investment for marketing their brand?

Most small businesses cannot afford to spend the time and effort needed to effectively manage a business presence on multiple social media sites. And some social media sites are more effective for some business types than others. Choosing which social media sites have the biggest potential for marketing your type of business is the best way to maximize your time. Should business-to-business companies be active on Facebook and Pinterest? Should business-to-consumer companies be active on LinkedIn and Twitter? And how important is it to develop a presence on Google+ when the site traffic and activity is still growing in popularity?

For many businesses managing a presence on ALL social media sites may not be the best answer. Comparing the marketing opportunities and brand benefits of social media sites like Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ for business marketing will help you decide where to spend valuable time and marketing dollars.

Here’s a simple comparison chart contrasting each of the major social media sites and the potential marketing opportunities and brand benefits for small businesses:

Social_Media_Marketing_Comparison_chart



Define Social Media Marketing Strategy and Management Plan

Now that you understand the marketing potential for each social media site you will want to narrow down your list of social media sites so that you can focus on the ones that are the best fit for your type of business. You might choose to still have a presence on all of the top social media sites, but you may also decide that you will focus your time and money on only a few sites that are the best strategic fit for your business. A closer review of B2B and B2C marketing opportunities by social media site will help you decide which sites may offer the biggest potential for your business.

Next, you’ll need to prepare a social media management plan. This plan may be as simple as assigning one or two people in your company to manage the constant flow of content to each site. Or, it may include using a social media management or automated marketing tool that feeds updates to multiple sites from one platform.

With social media management tools like Sprout Social, for example, businesses can manage their entire social media presence from a single, intuitive platform. Other popular social media management tools like HootSuite can help you launch marketing campaigns, identify and grow audience, and distribute targeted messages across multiple social media channels.



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With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.

3 Comments

  1. I manage all those platform on Capzool.com. It’s a fast and easy software that gives a solution to all my online marketing needs, and in addition to the social media management, i create SMS campaigns, emails, voice messaging and some more easy and effective features.

  2. Just Entrepreneurs is a really cool media and informative outlet for startups – worth taking a look 🙂

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