Step-by-step tips for creating an effective plumbing marketing campaign to build a brand and generate leads for your plumber small business

It can be rather challenging for a small business to compete against larger, nationally recognized brands. This is especially true for businesses in trades like plumbing because it is hard to prove the skill set of the employees without a first-hand experience.

Think of it this way — with all the plumbers out there, how will potential customers know to choose your business rather than others?

The answer is simple: a good marketing campaign.

There are a few different important details any plumber should focus on when boosting their visibility both in print and online. Read on to find out more.



Create and develop your personal niche 

There are plenty of different types of plumbing out there, from larger commercial jobs to simple clogs in suburban homes. Learn to focus on what exactly is growing and thriving within your local plumbing market to become as utilized as possible.

Offer new and unique options

One of the best ways to stand out is to offer innovative plumbing options within your business, such as tankless water heaters. These extremely efficient water heaters only use the energy necessary to heat the amount of water the homeowner is using, which is unlike normal heaters that heat excess water at one time.

This option is not only good for the environment but for homeowners’ expenses as well, as it can save them as much as 20% on their energy bills annually. This small but simple offering can really go far when it comes to enticing potential customers.

Put your branding everywhere

People tend to use the same services as their neighbors, so make sure to really work on your brand’s visibility when you have finished a job. Putting signs in the homeowner’s front yard, putting flyers in their neighbor’s mailboxes, and adding signage to telephone poles in the area will work just as good as word of mouth.

Film demonstration videos

You want to show potential customers exactly what you can do, so film some demonstration videos as a way to educate on the vast world of plumbing. Plus, when someone sees you in action, they will be more likely to choose you over a competitor.

Make a partnership with a builder

It is all about networking, so ask a local builder if they need a partner. Not only will you be able to have multiple jobs immediately when they are building their new homes, the builder will be able to recommend your business and services to other new homeowners they have worked with. Never underestimate the power of a partnership!

These five tips will propel you into creating a sustainable and effective marketing strategy both online and in print. If you are a plumber and have some additional tips and tricks to share, leave them in the comments!



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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.

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