Tips for designing and creating product packaging that will help market and sell what’s on the inside of the box

If you own a small business and sell a product, there are a few questions you need to ask yourself in regards to its success.

What makes my product stand out? How is my product different from any other similar products? If you answered “I don’t know” to any of those questions, you need to think about the way you’re marketing your product.

And while it will take more than a blog post to help you improve the quality of your product itself, many great products fail simply because of uninspired packaging. Ultimately, what’s on the outside of a product is just as important as what is on the inside.

The 2016 West Rock Consumer Insights Study found that 66% of consumers purchased a product because the packaging was appealing to the eye. With that in mind, if your product doesn’t have packaging that stands out from others, there’s a high chance that no one will purchase it in the first place.

As a small business owner with a limited budget, there are a few things to keep in mind when creating the perfect packaging for your product.

Here are a few tips that can aid in making your product packaging the one the consumer chooses.



Location, Location, Location

Kamil Shah, the co-founder of a company called Olive Branch, told The Telegraph that knowing where your product will be sold is key.

“If you’re targeting delicatessens and farm shops, consumers tend to spend more time browsing and will look for something that tells more of a story,” said Shah.

Putting things on the label such as the company history, social media accounts, or product facts can help to make the product more appealing.

Is Your Product Packaging Easy on the Eye?

While telling a story with your packaging is a great way to promote your brand, that doesn’t mean you should try and squeeze in a novella.

If potential customers have to squint to read your packaging or label, then they aren’t likely to bother. That’s why it’s also a good idea to use bold, easy-to-read fonts with as few words as possible. When crafting the content of your package, assume that your customers are in a rush.

The Best Packaging Is Functional

Not only do you have to think about how to grab customers’ attention with your packaging, but it’s also important to make sure that the packaging actually protects the product from damage.

If you’re selling an edible product, make sure that your packaging can keep everything fresh and clean. Customers also like packages that can be resealed and reused for ultimate freshness. Packaging that can be zipped, snapped, or locked after use is always popular among consumers.

Sustainable and appealing packaging isn’t an unnecessary expense; it’s vital if you want your product to succeed in a crowded marketplace. If you’re a small business owner but think you need to reevaluate your packaging, consider the tips above.



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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.

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