Small Business Ideas and Strategies



small business ideas and strategiesGet inspired and find answers to the latest marketing and productivity challenges for small businesses

Looking to get inspired by new ideas for your small business marketing efforts? Or maybe you are seeking out new ways to leverage the latest technology trends to make your business more responsive and productive?

Our collection of small business ideas and resources includes informational articles, product reviews, business strategies, tools comparisons and more to inspire your small business.

Select a topic below to tap into some of the latest ideas and strategies for your business.

Advertising                               Public Relations

Branding and Graphics            Social Media

Direct Marketing                       Websites

Marketing Plans                       Business Productivity

Browse latest idea and strategy articles…

 

Thought Leadership 101: How to Make Content that Actually Matters

Thought Leadership 101: How to Make Content that Actually Matters

4 steps your business can take to create memorable content as a thought leader For half a decade now, the importance of creating content has been drilled into the minds of business owners by market[...]
Meta Digital – 5 Ways to Build Your Digital Brand with Analogue Marketing Tactics

Meta Digital – 5 Ways to Build Your Digital Brand with Analogue Marketing Tactics

SPONSORED POST Promotional Product Experts are Australia’s branded advertising & corporate gift specialists. As a company, our aim is to cost-effectively produce merchandise that will help yo[...]
4 Most Common Small Business Loan Mistakes

4 Most Common Small Business Loan Mistakes

Avoid the potential pitfalls or rejection when applying for a small business loan Financing your small business in its early stages is never easy. And ever since the global financial crisis of 2008[...]
How to Blog for Better Business: 4 Surprising Sercrets about Content

How to Blog for Better Business: 4 Surprising Sercrets about Content

Have you struggled with content? Have you heard " content is king?" Blogging is the cornerstone of your content strategy. Simply by writing one blog every week you can create a powerful content[...]
Writing Memorable Press Release Boilerplates [6 Tips]

Writing Memorable Press Release Boilerplates [6 Tips]

Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears at the end of press releases and[...]
4 Key Prerequisites to Make a Small Business Grow

4 Key Prerequisites to Make a Small Business Grow

A small business is a big responsibility. Although running a small enterprise might not seem like a big deal, it’s a daunting task. Since you’re a small business owner, you don’t have too much roo[...]
Why Colours are Important in Branding

Why Colours are Important in Branding

Choosing the right brand colour that reflects the right personality and actions can impact your small business Colour plays a vital role in marketing. When designing the branding and logo of your c[...]
5 Reasons You Should Utilize Video Marketing

5 Reasons You Should Utilize Video Marketing

Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passi[...]
How SMEs Can Benefit from Remote Work and Startup Revolution

How SMEs Can Benefit from Remote Work and Startup Revolution

How small business startups are revolutionizing work process and organization in changing markets worldwide The 1980's were the yuppie era. In the 1990's, corporation capitalism reached its peak. T[...]
3 Types of Videos to Help You Dominate 2017 with YouTube

3 Types of Videos to Help You Dominate 2017 with YouTube

Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing! Instagram Live Streaming, Facebook Live, Snapchat Stories – it seems like there’s a new m[...]
Three-Tier Guide for Perfect Communication in Startup Branding

Three-Tier Guide for Perfect Communication in Startup Branding

Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so tha[...]
What is the Difference Between Branding and Marketing?

What is the Difference Between Branding and Marketing?

Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between [...]
Why You Should Start 2017 with a Risk Management Plan

Why You Should Start 2017 with a Risk Management Plan

For most of us, the New Year is a time to pursue freshly made personal goals. As a marketer, I think it’s also the perfect time to set new business objectives. In the wake of 2016, the majority[...]
Keep Your Startup Finances Under Control Through Financial Discipline

Keep Your Startup Finances Under Control Through Financial Discipline

Young and inexperienced startup owners often experience financial difficulties. The root of such problems lies in their inability to focus on the economic side of the startup. Instead, they get ca[...]
The Fortune is in Following up! 4 Insights for Your Business

The Fortune is in Following up! 4 Insights for Your Business

I'm sure you've heard the saying, "the fortune is in following up!" This is so true especially when looking at marketing strategies. Research shows time and again that direct contact and follow up[...]