Small Business Ideas and Strategies



small business ideas and strategiesGet inspired and find answers to the latest marketing and productivity challenges for small businesses

Looking to get inspired by new ideas for your small business marketing efforts? Or maybe you are seeking out new ways to leverage the latest technology trends to make your business more responsive and productive?

Our collection of small business ideas and resources includes informational articles, product reviews, business strategies, tools comparisons and more to inspire your small business.

Select a topic below to tap into some of the latest ideas and strategies for your business.

Advertising                               Public Relations

Branding and Graphics            Social Media

Direct Marketing                       Websites

Marketing Plans                       Business Productivity

Browse latest idea and strategy articles…

 

Three-Tier Guide for Perfect Communication in Startup Branding

Three-Tier Guide for Perfect Communication in Startup Branding

Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so tha[...]
What is the Difference Between Branding and Marketing?

What is the Difference Between Branding and Marketing?

Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between [...]
Why You Should Start 2017 with a Risk Management Plan

Why You Should Start 2017 with a Risk Management Plan

For most of us, the New Year is a time to pursue freshly made personal goals. As a marketer, I think it’s also the perfect time to set new business objectives. In the wake of 2016, the majority[...]
Keep Your Startup Finances Under Control Through Financial Discipline

Keep Your Startup Finances Under Control Through Financial Discipline

Young and inexperienced startup owners often experience financial difficulties. The root of such problems lies in their inability to focus on the economic side of the startup. Instead, they get ca[...]
The Fortune is in Following up! 4 Insights for Your Business

The Fortune is in Following up! 4 Insights for Your Business

I'm sure you've heard the saying, "the fortune is in following up!" This is so true especially when looking at marketing strategies. Research shows time and again that direct contact and follow up[...]
How to Rein in Your Expenses and Save Your Business

How to Rein in Your Expenses and Save Your Business

Running a business requires constant vigilance. It often happens that, even though it seems like you are doing well, and profit keeps coming your way, the money seems to disappear into thin air. D[...]
6 Things Every Small Business Should Have on Their Website

6 Things Every Small Business Should Have on Their Website

Many small business owners assume that consumers aren’t searching the internet for local businesses. They’re wrong. In all actuality, 97% of customers search online for local products and services[...]
A Guide to Alternative Sources of Financing for Small Businesses

A Guide to Alternative Sources of Financing for Small Businesses

Money makes the business world spin, but it does not always come easy. Finding the right source of financing is paramount to getting the operations off the ground, but around 50% of all startups h[...]
Top Ways Online Degrees can Help Small Business Owners

Top Ways Online Degrees can Help Small Business Owners

SPONSORED POST Set the stage for the career you have always wanted. Earn your bachelor's degree in communication management online from USC. Online education has never been more promising than i[...]
Choosing a Web Agency for a Small Business

Choosing a Web Agency for a Small Business

Four factors to consider when choosing the right web agency for your small business website design and creation The digital world has come a long way and having a strong online presence is now an e[...]
How Treating Staff with Respect Increases Productivity

How Treating Staff with Respect Increases Productivity

A few ideas on how to make that your employees are engaged, appreciated and therefore more productive for your small business The perspective of modern businesses is better than it was a few years [...]
5 Types of Video Content That Won’t Break Your Budget

5 Types of Video Content That Won’t Break Your Budget

Video content is a crucial way to connect with potential leads and customers. Consumers are 73 percent more likely to buy a product if they see a video demonstration of it, and 39 percent more lik[...]
4 Preparatory Actions when Taking a Business Loan

4 Preparatory Actions when Taking a Business Loan

  Every business can be in a situation when they need a loan. Whether it’s a rookie startup or an established company, it takes time to prepare all the financial features before you get in[...]
Do You Still Think Digital Marketing is Taking Over the Industry?

Do You Still Think Digital Marketing is Taking Over the Industry?

SPONOSORED POST Arcadia Corporate Merchandise Ltd. is UK's leading merchandise supplier and promotional product management company that offers an extensive range of promotional products for big a[...]
3 Things Your POS System Can Do (Above and Beyond Processing Payments)

3 Things Your POS System Can Do (Above and Beyond Processing Payments)

Although most small business owners have begrudgingly accepted that point of sale (POS) systems are quickly outpacing cash registers, many have yet to recognize the truly positive impact these syste[...]