Small Business Ideas and Strategies



small business ideas and strategiesGet inspired and find answers to the latest marketing and productivity challenges for small businesses

Looking to get inspired by new ideas for your small business marketing efforts? Or maybe you are seeking out new ways to leverage the latest technology trends to make your business more responsive and productive?

Our collection of small business ideas and resources includes informational articles, product reviews, business strategies, tools comparisons and more to inspire your small business.

Select a topic below to tap into some of the latest ideas and strategies for your business.

Advertising                               Public Relations

Branding and Graphics            Social Media

Direct Marketing                       Websites

Marketing Plans                       Business Productivity

Browse latest idea and strategy articles…

 

Instant Blog: Produce New Content in Less Than an Hour

Instant Blog: Produce New Content in Less Than an Hour

5 new content ideas you can generate that are easy and fast to create for your company blog Many say that  “content is king” in today’s marketing landscape. Even small businesses rely on unique con[...]
5 Tips for Pitching Your Business Idea

5 Tips for Pitching Your Business Idea

How to pitch your business idea to get potential investors interested and practically begging to give you money If you want to enter the business world, the first thing you’re going to need is a go[...]
5 Ways You Can Turn an Office Move into a Marketing Opportunity

5 Ways You Can Turn an Office Move into a Marketing Opportunity

Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers Whether you’re expanding the company or simply relocating, a[...]
How to Build a Powerful Network…Without “Networking”

How to Build a Powerful Network…Without “Networking”

Make business connections that really mater with 3 ways you can build a powerful professional network Trite though it may sound, the adage is true: When it comes to business, “it’s not what you kno[...]
How Live Chat Can Help Increase Sales

How Live Chat Can Help Increase Sales

Using live chat on your website to convert more leads and increase online sales for your small business SPONSORED POST Solid Cactus is an innovative eCommerce Website Design company that builds [...]
PPC and Me - The Potential Profitability of Pay Per Click Advertising

PPC and Me - The Potential Profitability of Pay Per Click Advertising

Tips for running a successful PPC advertising campaign that delivers for your digital marketing campaigns SPONSORED POST Digital Next are a Melbourne-based digital marketing agency servicing a v[...]
What to Do with $500 for SEO and $500 for PPC?

What to Do with $500 for SEO and $500 for PPC?

How to allocate your SEO or PPC advertising with a limited budget Hiring a reputable PPC or SEO company takes money.  How much money depends on the size of your company, the size of the campaign, a[...]
The Five Issues that Could Stranglehold Your Small Business

The Five Issues that Could Stranglehold Your Small Business

Be prepared for these business challenges that could make or break the success of your new business New businesses are tricky, aren’t they? Everyone knows just how difficult it is to start, and mak[...]
How Your Small Business Can Benefit from New Cloud and Hosting Solutions

How Your Small Business Can Benefit from New Cloud and Hosting Solutions

4 ways the new cloud and hosting solutions that allow you to scale your business and customer data can benefit your small business Every business owner knows just how important it is to have an exc[...]
Thought Leadership 102: How to Weaponize Your Words

Thought Leadership 102: How to Weaponize Your Words

3 strategies to use in your content marketing distribution plans to maximize thought leadership In my last piece, I explained how thought leadership articles can be incredibly powerful tools that e[...]
7 Essential Tips for Small Business to Ramp Up Productivity

7 Essential Tips for Small Business to Ramp Up Productivity

Businesses that operate on a shoestring budget are always in pursuit of tactics for saving money and conserving resources. In a nutshell, they have to find a way to do more with less. Hence, unloc[...]
Equipping Your Office: Buying or Renting Tech Equipment

Equipping Your Office: Buying or Renting Tech Equipment

Pros and cons of buying vs renting technology office equipment for your growing small business Running an office in the 21st century means having to deal with issues of both the digital world and t[...]
10 Foolproof Ways to Make Your Employees Hate You

10 Foolproof Ways to Make Your Employees Hate You

10 actions small business owners can take that make them a bad boss to employees It’s one of those cases of being unable to see the forest for the trees — most bosses think they’re on the same wave[...]
Is an Employee Survey Right for Your Small Business?

Is an Employee Survey Right for Your Small Business?

What to consider when evaluating if a survey to your employees is right for your business Employee surveys - they’re only for large organisations, right? Not so. But while there may be many attract[...]
How to Create Instagram Posts That Make Your Phone Ring

How to Create Instagram Posts That Make Your Phone Ring

3 Steps to growing your small business with direct calls from Instagram posts With incredible growth resulting in over 600 million active monthly users and a heavy emphasis on imagery, Instagram ha[...]