Advertising Tools Directory
Find advertising tools to build a brand, generate awareness and attract new customers for your business
Products and services featured in the advertising tools directory offer free or low-cost ways for small businesses to improve print, online or local advertising on a budget. Most tools offer Free Trials to get started and test out services.
Small Business Tech Tools
Test Drive Small Business Tools
Test Drive gives small business owners free access to the latest tech tools. Featuring innovative products from the startup community, Test Drive helps small businesses get an edge on their competition. Try ground-breaking tools, built exclusively for small businesses.
Try this Tool: Test Drive New Products
Local Business Directories
Business.com – Business Directory Listing
Business.com directory advertising is a simple, effective, and cost-efficient way to place your company in front of a high-quality audience of active buyers within a category relevant to your business. Unlike other online directories, a Business.com editor reviews every submitted directory listing for accuracy, relevance, and placement. Reach millions of active buyers and immediately increase your online visibility and align your brand with expertly written, high-quality content, spanning top business industries.
Try this Tool: Get Listed and Save $50
Yahoo Local Works – Advertising Solutions
Is your business listing accurate across the web? With Yahoo Local Works you can do a free scan and see how your business listing appears across 40+ key directories. Yahoo Local Works can then help you get accurate business listings across top 40+ directories (like Yahoo Local, Yelp, WhitePages, Bing, MapQuest, Superpages, and more!), while giving you tracking of impressions and reputation metrics.
Try this Tool: Get Listed in 40+ directories
Online Advertising / Product Sales Advertising
Bing Ads Network – Search Advertising
Grow your business with the Yahoo! Bing Ad network. Expand your reach to millions of potential customers with search advertising with affordable advertising where you only pay when your ad is clicked. If you are already advertising on Google you can easily import existing ad campaigns to get started on Yahoo! Bing ad network.
Try this Tool: Sign-up and Get $25 in Free Bing ads
Amazon Product Ads – Cost per Click Advertising
Amazon.com offers online retailers the ability to showcase products to buyers shopping for related products by placing their product ads on Amazon.com, reaching millions of visitors in a highly targeted cost-per-click ad program.
Advertising Media Plans
Advertising Media Plan Template Package (SBMarketingTools.com)
Prepare an annual media plan and budget for print and online advertising with this downloadable worksheet package developed by SBMarketingTools.com that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements
Try this Tool: Learn More and Download Now
Online Radio / Podcasts
BlogTalkRadio – PodCast / Live Radio Show
Whether it’s a one-way podcast or a live radio show, BlogTalkRadio’s innovative technology, rapidly growing radio network (over 13 million listens a month), and comprehensive support services provide everything an individual or business needs to effectively communicate to and engage with their target audience. We make it easy for anyone, anywhere to produce high-quality broadcasts and share them online. All you need is a phone and a computer to get started.
Tips for Choosing the Right Advertising Tools for Your Business
Here are some tips and best practices to help you choose the best advertising tools for your business.
Benefits of Advertising Tools
Some type of advertising – online, print, search, mobile or radio – is essential for businesses to build and maintain a brand. While some advertising offers mainly branding benefits, there are many new online advertising opportunities that can directly generate sales for your business. Trends like local coupon deals and product placement ads have made many advertising opportunities a must-have tool for online commerce.
By using advertising tools you can:
- Improve your online and offline brand presence
- Generate leads or direct sales from new customers
- Build industry recognition and visibility
- Connect with local customers
- Promote deals and specials to generate new business
Costs for Advertising Services
The cost of advertising tools and services can vary greatly by advertising type and medium. In general, look for cost-per-click (or sale/lead) pricing plans for online advertising opportunities that can generate a positive return on investment. Print advertising opportunities can also be bundled with online placements, direct mail or email exposure and often editorial coverage. Ask for special bundled incentives whenever possible.
Free Trial Offers
Most advertising services will offer some type of free trial offer to test-drive their service. Be sure to take advantage of any free trials offered before signing up. Many of the new advertising tools are so different that you may not fully understand how they work or can help your business until you sign up for a trial and explore all the features.
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