advertising tools directoryFind advertising tools to build a brand, generate awareness and attract new customers for your business

Products and services featured in the advertising tools directory offer free or low-cost ways for small businesses to improve print, online or local advertising on a budget. Most tools offer Free Trials to get started and test out services.

Small Business Online Marketing Tools

Test Drive Small Business ToolsTest Drive Small Business Tools

Test Drive gives small business owners free access to the latest tech tools. Featuring innovative products from the startup community, Test Drive helps small businesses get an edge on their competition. Try ground-breaking tools, built exclusively for small businesses.

Try this Tool: Test Drive New Products

website rocket
Website Rocket – Local SEO Software

Website Rocket was built with the small business owner in mind! Our DIY local SEO software provides users with step-by-step instructions on how to optimize their website along with easy-to-follow online marketing and link building tasks to help them build website authority and increase rankings in search engines like Google.

Try this Tool: Get started with Website Rocket

Local Business Directories

Yahoo local worksYahoo Local Works – Advertising Solutions

Is your business listing accurate across the web? With Yahoo Local Works you can do a free scan and see how your business listing appears across 40+ key directories. Yahoo Local Works can then help you get accurate business listings across top 40+ directories (like Yahoo Local, Yelp, WhitePages, Bing, MapQuest, Superpages, and more!), while giving you tracking of impressions and reputation metrics.

Try this Tool: Get Listed in 40+ directories

Online Advertising / Product Sales Advertising

Amazon Product Ads – Cost per Click Advertising

Amazon product offers online retailers the ability to showcase products to buyers shopping for related products by placing their product ads on, reaching millions of visitors in a highly targeted cost-per-click ad program.

Try this Tool: Sign-up for Amazon Product Ads and get $75 worth of free ad clicks

Advertising Media Plans

Advertising Media Plan Template Package (

Advertising Media Plan TemplatePrepare an annual media plan and budget for print and online advertising with this downloadable worksheet package developed by that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements

Try this Tool: Learn More and Download Now


Tips for Choosing the Right Advertising Tools for Your Business

Here are some tips and best practices to help you choose the best advertising tools for your business.

Benefits of Advertising Tools

Some type of advertising – online, print, search, mobile or radio – is essential for businesses to build and maintain a brand. While some advertising offers mainly branding benefits, there are many new online advertising opportunities that can directly generate sales for your business. Trends like local coupon deals and product placement ads have made many advertising opportunities a must-have tool for online commerce.

By using advertising tools you can:

  • Improve your online and offline brand presence
  • Generate leads or direct sales from new customers
  • Build industry recognition and visibility
  • Connect with local customers
  • Promote deals and specials to generate new business

Costs for Advertising Services

The cost of advertising tools and services can vary greatly by advertising type and medium. In general, look for cost-per-click (or sale/lead) pricing plans for online advertising opportunities that can generate a positive return on investment. Print advertising opportunities can also be bundled with online placements, direct mail or email exposure and often editorial coverage. Ask for special bundled incentives whenever possible.

Free Trial Offers

Most advertising services will offer some type of free trial offer to test-drive their service. Be sure to take advantage of any free trials offered before signing up. Many of the new advertising tools are so different that you may not fully understand how they work or can help your business until you sign up for a trial and explore all the features.

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