Email marketing toolsImprove communications with customers and prospects while driving online sales opportunities with email marketing tools

Email marketing is one of the most cost-effective ways to proactively communicate and promote your small business.

These email marketing tools are specifically designed for small business use… easy to use interfaces, low monthly costs and loaded with features to help your business grow!

Each of the email services below offers a free trial period – the best way to test if a service is right for you. See more tips below for choosing an email marketing tool.


iContact emailWith iContact anyone can easily create, send, and track email newsletters, autoresponders, surveys and RSS feeds. Customers can sign up for a 30-day free trial of iContact to try the easy-to-use features, including a social media dashboard tool. NEW: Customers now have the option of signing up for a FREE version of iContact! These accounts will offer many of the same great features that a standard iContact account has, but without a monthly fee!

Try this Tool: Try iContact for FREE for 30 Days! Sign up now at

Constant Contact

Constant Contact emailConstant Contact is a leader in permission–based email marketing for small business! With Constant Contact you get a customizable website visitor sign up form, over 100 professional HTML email templates (newsletters, promos, invites and more), list management and hosting (including unsubscribe and bounce mgmt) and real–time reporting (including opens, who clicked on which links and more).

Try this Tool: Sign up for a Free 60 Day Trial (includes best practices newsletter)


CampaignerCampaigner helps you build email marketing campaigns that get results. With list segmentation tools and autoresponder emails to respond to customer actions, you can create email campaigns to subscribers and customers with the right message at the right time to build better relationships that result in increased sales and business growth. Easy-to-build professional templates with plans starting at only $10/month.

Try this Tool: Sign up for Free 30 Day Trial with Campaigner


Mailigen emailMailigen is web based online email marketing software that helps to create and analyse your email marketing campaigns and free to try! Professional email templates, in-depth reports and statistics, top notch deliverability. We offer the most cost-effective web-based email marketing solution on the market, while still providing sophisticated features that usually cost much more.

Try this Tool: Start 30 day free trial with Mailigen


How to Choose the Right Email Tool for Your Business 

Here are some tips and best practices to help you choose the best email marketing tool for your business.

Benefits of Using Email Marketing Tools

With a reputable email marketing program you can:

  • Communicate to new and existing customers
  • Generate leads or direct sales
  • Create auto responder communications
  • Improve deliverability of newsletters, sales and customer service emails

Essential Email Features for Small Businesses

When choosing a good email marketing service, some of the most important features for small businesses include:

  • Easy-to-use email formatting – the interface should be intuitive and easy to edit content, images, links and format
  • Variety of template options – a good selection of pre-designed templates by industry and/or type of email (such as newsletters or retail coupons)
  • Integration of social media sharing – ability to insert social media sharing icons (Facebook, Twitter, LinkedIn and Google+) into the email, as well as sharing the email on social media networks when launching a campaign
  • Deliverability of email – service should offer high deliverability rates for email campaigns Subscriber forms and list management – tools to help build your email subscriber list from your website (or social media pages) as well as uploading customer lists or segmenting lists for campaigns.
  • Reporting and analysis – ability to get real-time reports on email campaigns, view/download opens and clicks, see social media impact and more.

Costs for Email Marketing Services

Most email marketing services offer tiered pricing plans that vary based on the number of emails you plan to send – either based on the actual number of emails sent or number of subscribers/contacts in your database. Some providers even offer a pay-per-email (or pay-as-you-go) pricing structure that can be very cost-effective for smaller email databases.

Compare and evaluate cost structures based on your email database (customer and prospect email contacts) and email frequency plans (i.e. weekly or monthly) to determine the best pricing deal based on how you plan to do email campaigns.

Free Trial Offers

Almost every email marketing provider offers a free trial offer to test-drive their service. Because features and benefits of each service can seem so similar, it’s very important to try out several multiple email marketing services before choosing one. While price is important, you also want to make sure the program is easy-to-use and meets your expectations before signing up.

It is also easy to switch providers if needed – most services offer a monthly payment plan that you can end at any time. You can simply download your email subscriber information and upload to a new service. So if you are not happy with the functionality or cost-structure of your current email marketing tool, start a free trial of another service to evaluate if it is right for your business.

Signing up for more than one free trial at the same time is also a good way to do a side-by-side comparison of email marketing services to decide which one is right for your business.

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