PR Tools to Toot Your Own Horn BookPR Tools to Toot Your Own Horn gives small businesses low-cost strategies, ideas and resources to easily manage their own public relations in-house

Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you don’t toot your own horn, who will?

Written by Diane Seltzer – a 20 year marketing veteran and founder of Small Business Marketing Tools (SBMarketingTools.com) – the award-winning book PR Tools to Toot Your Own Horn arms you with the practical knowledge and solid advice you need to develop and manage PR for your growing small business. With a focus on low-cost yet impactful ideas, this book is full of straight-forward, easy-to-follow strategies that any small business can use on their own.

Highlights include: how to build a PR strategy, managing common PR agency tasks in-house, identifying news worthy of a press release (and how to write and distribute them), building valuable relationships with key media contacts and journalists, using specific social media PR strategies, targeting strategies for local public relations, building a website press room, creating a PR pipeline and more!

The book includes also links to download free PR tool templates and guides – Press Release Checklist (for step-by-step creation, distribution and promotion planning), a Press Release Template and a Media Outreach Guide (to track and manage media outreach efforts).



Where to Buy…

Pick up a copy of PR Tools to Toot Your Own Horn in paperback, in Kindle or PDF download:

button_blue2Kindle eBook on AmazonOnly $5.99
Includes free PR tools download
Special Offer – FREE for Amazon Prime Members to borrow!

button_blue2Paperback Book on AmazonOnly $8.95
Includes free PR tools download
Special Offer – Amazon Prime free shipping, discounted price for Prime members

button_blue2Paperback Book on eStoreOnly $8.95
Includes free PR tools download
Special Offer: Save 10% with discount code JDH7MM2P

button_blue2Download PDF VersionOnly $5.99
Includes free PR tools download
NEW! Full book in PDF version to read on any computer or device

(note: PDF version is processed by e-junkie.com – PayPal or credit card accepted for payment. Be sure to hit “complete purchase” to be directed to an immediate download page. You will also receive confirmation email with download link.)


Small Business Book Awards Winner

PR Tools to Toot Your Own Horn is a Small Business Book Awards 2013 Top Category Winner in Marketing. The Small Business Book Awards, by Small Business Trends, celebrates the best business books that entrepreneurs, small business owners, CEOs, managers, and their staffs should read honors top small business books.
2013 Winner Announcement


PR Tools to Toot Your Own Horn – Chapter Highlights

Here are some highlights of what you can expect to learn in the book PR Tools to Toot Your Own Horn.

Chapter 1: Define Public Relations for Your Business
Starting with some basic definitions of public relations, we’ll review what PR really means and what PR does not mean. We’ll also discuss the importance of low-cost tools to meet your PR objectives and areas of focus for small businesses.

Chapter 2: How to Build a PR Strategy
A good plan and strategy is essential for results. Learn how to build PR goals, objectives and strategies for your business, as well as how to ensure you are creating an integrated PR and marketing plan.

Chapter 3: Managing PR In-House vs. Hiring an Agency
Doing your own PR means taking it all in-house. But what are the typical PR agency roles and how can you perform these functions on your own?

Chapter 4: Determining Whether Company News Requires a Press Release
Not every piece of company news is worthy of a press release. How do you know when to issue a press release and when to announce news other ways? Avoid the pitfalls of too much or too little news for your business.

Chapter 5: Press Release Writing Style and Format
Learn about basic press release components and how to use a standard writing style and format for professional company press releases – including partnership press release announcements.

Chapter 6: Using SEO in Public Relations
Getting your news read online and driving traffic to your website is one of the most important aspects of public relations. Get to know how to use SEO throughout your press release and PR efforts.

Chapter 7: Press Release Distribution Strategies & Tools
Online press release distribution tools are very user friendly and cost effective. Review both paid and free press release distribution services and how to pick the best for your business.

Chapter 8: Media Outreach and Building Key Media Relationships
Building mutually beneficial relationships with journalists and media outlets will help your business get more news and editorial coverage. Learn some of the tricks of the trade to maximize your media outreach.

Chapter 9: Using Social Media as part of a PR Strategy
Social media is an important enhancement of public relations when used as an integrated approach and you learn how to build it into a full PR strategy.

Chapter 10: Strategies and Tactics for Social Media Sites
Review some specific strategies, tactics and ideas for leveraging PR and promotional opportunities on top social media sites like Facebook, LinkedIn, Google+, Twitter and Pinterest.

Chapter 11: Local PR Strategies and Tactics
Location, location, location. If you are a local small business you need to develop localized PR strategies and messages that connect you with your community… and get you noticed with local media.

Chapter 12: Building and Managing a Website Media Press Room
Maximize your website press room with detailed company information, news features and press-ready resources that make it easy for media, investors, partners and customers to learn about your business.

Chapter 13: Maintaining a Public Relations Pipeline
PR needs to be a constant cycle of buzz-generating activity. Get ideas on how to keep the momentum going for your business by planning PR opportunities throughout the year.

Chapter 14: Directory of PR Marketing Tools and Resources
Get links to a variety of PR tools and resources that will help you do your own PR, as well as more recommended books on public relations for small businesses. Includes links to free PR Bonus Tools developed by SBMarketingTools.com.

Glossary of PR Terms
Understand the industry jargon better with this glossary of PR terms for reference with the book and for future use.
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Where to Buy…

Pick up a copy of PR Tools to Toot Your Own Horn in paperback, in Kindle or PDF download:

button_blue2Kindle eBook on AmazonOnly $5.99
Includes free PR tools download
Special Offer – FREE for Amazon Prime Members to borrow!

button_blue2Paperback Book on AmazonOnly $8.95
Includes free PR tools download
Special Offer – Amazon Prime free shipping, discounted price for Prime members

button_blue2Paperback Book on eStoreOnly $8.95
Includes free PR tools download
Special Offer: Save 10% with discount code JDH7MM2P

button_blue2Download PDF VersionOnly $5.99
Includes free PR tools download
NEW! Full book in PDF version to read on any computer or device

(note: PDF version is processed by e-junkie.com – PayPal or credit card accepted for payment. Be sure to hit “complete purchase” to be directed to an immediate download page. You will also receive confirmation email with download link.)




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With over 20 years of integrated marketing experience, Diane is author of the award-winning book PR Tools to Toot Your Own Horn. Diane also serves as the marketing director for SureShade, a growing small business that has become the new standard for shade on boats, and runs Marine Marketing Tools, a site that bridges her passion for boating and small business marketing.

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