Side Hustle: How To Finally Monetize Your Wellness Blog

marketing plan4 ways to make money on your wellness blog and turn your passion for blogging about a healthy lifestyle into a business

In today’s health-conscious world, getting started as a wellness blogger is relatively simple. Once you have a concept, an eye for web design, and ideas for interesting content, you can get started writing for an information-hungry audience.

But how can you actually make money off of this?

While making a full living off of your blog is tricky and takes time to build up, there are some steps you can take to at least make cash on the side.

The following are some of the most important steps you can take to monetize your wellness blog and build a valuable side hustle.

Boost your web design and social presence.

Remember that your blog is only as strong as your readership, so you need to invest time into finding new followers. To start, find a blogging platform that allows you to create an aesthetically pleasing and clean design. Create a clear logo or hire a designer to make one for you. These small details will help you stand out among other wellness blogs.

This creates a foundation for your content. Write useful content for your blog and include captivating images. Promote this on your social media sites and post consistently. Remember to include keywords and cross promote these posts, since SEO drives 75% of search traffic. A combination of social and organic leads to your blog will be key to growing your readership.

Place ads on your blog.

Programs like Gourmet Ads and Google AdSense are great resources for gaining advertising traffic on your blog. Gourmet Ads work with food-related blogs, so this can be perfect if you post recipes or healthy eating tips. Google Ad Sense is a useful program that offers pay per click ads for any type of website. There are also plenty of other private ad companies and direct advertisers that you may be able to partner with.

Just remember to be patient, since ad revenue will grow with your page views.

Start writing sponsored content.

While advertising revenue may give you a bit of extra cash, many wellness bloggers make most of their revenue from sponsored content.

A recent survey found that 72% of marketers internationally think that content marketing is the most significant SEO strategy. And for good reason. By partnering with wellness companies and reviewing their products or including them in your posts, you are benefiting your finances and your search rankings. This is especially true if the content gets shared on social pages or other blogs.

Sell your own unique products.

This is a path that many wellness bloggers take after several years in the business. If you have a specialty, you might consider selling handmade products related to your it.

For example, if you have blogged about your no-fail Winter cold remedy, you might be able to sell the mixture to your followers. Americans get about 1 billion colds annually, so there is certainly a market for such products. You would just need to tap into it. By opening an online store right on your blog and promoting it on your social pages, you can expand your blogging business into something more lucrative.

While some bloggers choose just one of these methods, you may find that a combination works best for you. Just be sure to make an initial plan and know where your limits are.

“So before you start monetizing your blog, draw your lines in the sand now” writes In It 4 The Long Run. “Make sure you know what crossing them means. Promoting a product you don’t believe in, lying to sponsors about your numbers and cutting corners might earn you a buck this month, but it will deteriorate what you’ve worked so hard for.”

By having the right organization and preparation, you can build a money-making strategy that fits your future blogging goals. And if you stick to this, there is nowhere to go but up.

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.