How do you know that your marketing plan needs updating? It either fails your company, or you prevent failure by checking it against a template to catch missing information. For example, according to Wilson & McQueen PLLC, every year in the U.S. more than 4,000 surgical errors occur. This statistic is best not swept under...
The middle of the year can be a slow time for small businesses, particularly depending on your industry. Make the most of this time by using these tips. We’re almost halfway through the year, and at this point, many small businesses are starting to feel the strain. After a strong first quarter, it can be...
Small businesses need to follow these important steps when developing a solid marketing plan based on data-driven objectives and decisions According to SBA.gov, there are 28.8 million small businesses just in the United States. Therefore, in order to stay competitive, grow your business and maximize your revenue, you need to build a solid digital marketing...
Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that doesn’t get you off the hook for 2015. There is always room for improvement, and with technology changing daily, you can’t afford...
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and trends....
Save 20% off regular marketing plan template prices by purchasing both Marketing Plan Template Builder and Advertising Media Plan Template PackageMany small businesses just need a simple, easy to use (and affordable) marketing plan template to help them with their planning needs. A template takes the guess work out of how to build a plan and...
Year end marketing plan strategies to finish off the year strong and prepare for next year’s plans The approaching end of the year presents a perfect time to ensure that you capture as much business as you can — and to plan for all the opportunities a new year presents. Here a few simple ways to...
Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build on...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for the...
Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses start off a new year going full speed ahead with a new annual marketing plan without ever reviewing what worked or didn’t work from the previous year. If you never...