Content marketing involves ideating, creating, and then disseminating content catered to raising brand awareness and boosting revenue. However, it takes time and consistency to build a good content marketing strategy. For this reason, many businesses turn to content marketing agencies to develop online engagement for them. There are various benefits associated with hiring a...
Five Trends Transforming the Future of Digital Marketing?
Are you a marketer in Singapore? If so, you’ll agree the last one decade has been exciting and also frightening to a certain degree. Some of the most successful brands in the country started with virtually no marketing budget but now reign on the marketing landscape. How did they do this? By learning the...
5 Quick Tips for Writing Better Headlines for Your Email Marketing
Copywriting sales and marketing tips for writing email headlines that are more effective, attention-grabbing for small business email marketing Did you know that email marketing reels in new customers 40 times more than Twitter and Facebook? Yet, it also shows that 75% of consumers do not open promotional emails and only 5% of the...
4 Must-Have Content Types for Your Small Business Blog
Four types of blog content to include in your small business blogging plan When it comes to owning a business, in any industry, publishing a blog is an essential step to seeing your business grow and thrive. Blogging allows you to demonstrate your expertise in your industry and earn the trust of current and...
Experts Say SEO is No Longer Just a ‘Numbers Game’… Can Businesses Keep Up?
Investing in quality website content proves to be the best SEO strategy for improving search engine results for your small business “Algorithms change, but quality content that engages your audience always be a winning strategy,” writes author and Entrepreneur guest blogger Dan Blacharski; and he’s absolutely right. About 93% of online experiences begin...
Instant Blog: Produce New Content in Less Than an Hour
5 new content ideas you can generate that are easy and fast to create for your company blog Many say that “content is king” in today’s marketing landscape. Even small businesses rely on unique content, such as blog posts, to bring visitors to their websites, generate leads, delight customers, and increase brand awareness. But...
Thought Leadership 102: How to Weaponize Your Words
3 strategies to use in your content marketing distribution plans to maximize thought leadership In my last piece, I explained how thought leadership articles can be incredibly powerful tools that establish your industry expertise by tapping into a publication’s devoted audience. While content marketing remains a relatively new concept that is quickly becoming commonplace, thought leadership...
Thought Leadership 101: How to Make Content that Actually Matters
4 steps your business can take to create memorable content as a thought leader For half a decade now, the importance of creating content has been drilled into the minds of business owners by marketing experts and executives. That is why recent studies have shown that the average organization now allocates nearly 30% of...
Why Visual Communication is Important for Your Small Business
SPONSORED POST This post is brought to you by Lucidchart – an online, collaborative diagramming application which makes it easy to document business processes, create org charts, map out marketing campaigns and more in your small business. In a world of micro-moment marketing, customers and prospects are seeking more bite-size content to consume. They...
Read Me: 7 Buzzwords That Will Help You Improve Conversion
Remember being a kid, and asking for something you wanted? It would often deem the response, “If you say the magic word!” Wouldn’t it be cool if marketing worked the same way? What if there were magic words that could convert every single prospect into a lead or sale, no questions asked? While there...