5 new content ideas you can generate that are easy and fast to create for your company blog Many say that “content is king” in today’s marketing landscape. Even small businesses rely on unique content, such as blog posts, to bring visitors to their websites, generate leads, delight customers, and increase brand awareness. But sometimes...
SEO watchers have seen the rise of Google Authorship playing a part in the content marketing puzzle aligned with search results According to Google Webmaster Central, Authorship is Google’s program to build a substantial connection between the person’s Google+ profile and a person’s content on the web. A user’s Google+ account can be extremely important...
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now have...
LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business. Discussions...
Step-by-step directions for registering a custom domain name, signing up for web hosting, installing WordPress, choosing a theme and setting up widgets and plugins to get started with a WordPress website or blog WordPress is a powerful content management platform that can be used to run a very basic blog or full company website. And...
Gain more exposure and amp up your small business public relations with these media strategies that will keep your company top of mind with your most important publications A company profile, interview or story in a top industry publication can be a golden opportunity for small businesses. Increasing media exposure and coverage within your target...
These non-search engine web traffic generators can help produce visitors and referrals without relying on search result traffic or ranking from Google or Bing If you run an online business, blog or company website, then you know that your organic traffic is generally at the mercy of search engine rankings with Google and Bing. Recent...
Update your business web presence with the latest online tools and marketing strategies that help keep your small business competitive Nowadays, simply having a website presence for a business is not enough. Updating and evolving your online business presence is critical to grow your business and remain competitive. Many small businesses spent some initial time...