Should your small business brand take a stand on hate speech and join the Facebook ad boycott? The pandemic has certainly been tough on businesses. Although the latest COVID-19 relief bill, which included nearly $500 billion in economic distress relief for companies, was signed into law back in March, those payments haven’t done nearly...
Choosing the right social media sites to invest your time in that will maximize opportunities for your small business Gone are the days that businesses need to have multi-million dollar marketing budgets to communicate to the masses about their products and services. Businesses can now connect and communicate with customers and prospects directly with...
Understanding the importance of your “talking about this” number really means and how can you improve it Small business owners with Facebook business pages have been obsessed with how many likes their page has acquired. But there is another important metric that often gets less attention by business owners – partly because they don’t...
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars...
Compare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the...
Transform your Facebook business page into an e-commerce tool for your business with online store apps that let you promote and sell products directly on Facebook Many businesses have invested a lot of time into developing a large fan base on Facebook with a business page. Facebook has become a great communication and branding...
Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotions, small businesses are quickly realizing that a social media presence is...
Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and advertising tool all rolled into...
Setting up a professional business page on Facebook is critical in launching a Facebook promotional strategy for small businesses It is relatively easy to set up a business page on Facebook – any small business can do it in a matter of minutes. But getting a professional well-organized business page presence takes a little...
Building customer loyalty and retention strategies for local small businesses through Facebook page promotions Facebook has become more relevant for businesses by providing “pages” or “groups” that allow social connections with customers and prospects. This free page capability is a must-have marketing tool for businesses of any size looking to build customer loyalty and...