Get an updated LinkedIn profile photo that helps you stand out and make the best possible first impression SPONSORED POST Guest post by Dan St Louis, the founder and head photographer at Headshots Inc, a San Francisco based professional business headshot photography studio. He loves to inform and entertain through his writing about all...
Choosing the right social media sites to invest your time in that will maximize opportunities for your small business Gone are the days that businesses need to have multi-million dollar marketing budgets to communicate to the masses about their products and services. Businesses can now connect and communicate with customers and prospects directly with...
Make business connections that really mater with 3 ways you can build a powerful professional network Trite though it may sound, the adage is true: When it comes to business, “it’s not what you know, but who you know” that matters. In today’s hyper-connected world, it is no longer enough that you keep your...
Maintain a professional image on LinkedIn by avoiding these obvious mistakes with the personal profile picture you choose One of the first rules of LinkedIn is that it is not Facebook. When it comes to individual profiles, Facebook is personal and LinkedIn is business. LinkedIn is a professional networking site that should be reserved for...
Build your LinkedIn strategy with Company Pages for more engagement, traffic and real customer opportunities When I first started out with my LinkedIn marketing strategy it was all about groups. I thought groups were the best way to reach new people and promote our small business… more so than a Company Page. And at...
Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design...
Compare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the...
Small businesses need to develop a plan for building, implementing and managing activity for social media sites like Facebook, Twitter and LinkedIn Although larger businesses may have been the earliest adopters of social media outlets like Facebook, Twitter and LinkedIn for business promotions, small businesses are quickly realizing that a social media presence is...
Promoting Facebook pages on relevant LinkedIn groups can help to increase “likes” and exposure for your business page Most small businesses are anxious to tap into power of Facebook as a free marketing tool. Facebook business pages can work hard for your business as a PR, direct marketing and advertising tool all rolled into...
A LinkedIn marketing strategy will help grow your professional network and create valuable business connections The professional networking site, LinkedIn, has grown to become more than just a professional network to help you land your next job. It is now a place to showcase your business, expertise and cultivate business connections that can help...