Local events and fairs are excellent opportunities for small businesses to connect with their community, build brand awareness, and generate leads. Whether it’s a neighborhood festival or a city-wide trade fair, these events provide a platform for face-to-face engagement that digital marketing can’t quite replicate. The key to success lies in making sure your business...
Auto repair shop marketing strategies and promotions that boost your local market presence, generate customer loyalty and drive sales for your business It’s no secret that starting your own business is an exciting, but frightening, experience. About 50% of all startups fail within the first five years, and 75% fail within the first 10. But...
Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers Whether you’re expanding the company or simply relocating, an office move is not only cause for celebration, it’s also a fantastic marketing opportunity. Sure, moving can be stressful (after all, there’s a lot to keep track...
The times when your business has the most difficulty getting people in the door can also be the times that are the most critical to your success. Whether you are just opening or experiencing a slow season, a well-targeted direct mail campaign can be a lifesaver. Here are a few ways to get the wheels...
How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty, many...
Low-cost ideas to advertise your business that are easy and straight-forward to do No big budget, no problem — at least, when it comes to small business advertising. Even if you don’t have a lot of money, you can create brand excitement, boost your brand recognition and advertise your products online and in person. Traditional...
Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do want...
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars with...
How to create a good Google ad program that attracts targeted customers and produces results Google is one of the top search engines on the internet, but it is making changes to its homepage. While the design maintains the simplicity that Google always provided, the changes relate to the ability to put advertisements on the...
How to leverage loyal customers into your best advocates to help market your business and influence purchases from new customers Customers have the ability to make or break your business based on their positive or negative influence on others. That’s why any good business person knows that providing excellent customer service and nurturing repeat, loyal...