Auto repair shop marketing strategies and promotions that boost your local market presence, generate customer loyalty and drive sales for your business It’s no secret that starting your own business is an exciting, but frightening, experience. About 50% of all startups fail within the first five years, and 75% fail within the first 10....
5 Ways You Can Turn an Office Move into a Marketing Opportunity
Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers Whether you’re expanding the company or simply relocating, an office move is not only cause for celebration, it’s also a fantastic marketing opportunity. Sure, moving can be stressful (after all, there’s a lot to keep...
How To Increase Foot Traffic For Your Business When It Really Counts
The times when your business has the most difficulty getting people in the door can also be the times that are the most critical to your success. Whether you are just opening or experiencing a slow season, a well-targeted direct mail campaign can be a lifesaver. Here are a few ways to get the...
The Social Media Push for Black Friday
How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty,...
10 Advertising Tips for Small Businesses: Simple and Effective
Low-cost ideas to advertise your business that are easy and straight-forward to do No big budget, no problem — at least, when it comes to small business advertising. Even if you don’t have a lot of money, you can create brand excitement, boost your brand recognition and advertise your products online and in person....
13 Ingenious Advertising Ideas and Marketing Tips
Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do...
Facebook Page Promoted Posts for Businesses – Good or Bad?
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars...
Creating the Perfect Ad for Google
How to create a good Google ad program that attracts targeted customers and produces results Google is one of the top search engines on the internet, but it is making changes to its homepage. While the design maintains the simplicity that Google always provided, the changes relate to the ability to put advertisements on...
Creating a Customer Testimonial Program for Your Business
How to leverage loyal customers into your best advocates to help market your business and influence purchases from new customers Customers have the ability to make or break your business based on their positive or negative influence on others. That’s why any good business person knows that providing excellent customer service and nurturing repeat,...
A How-To Guide to Kicking Off Your New Business
Opening a new business is a lot of work, but if you want to sustain a long and successful company, then you need to get your business kicked off right A new business is an exciting thing for the business owner and his family and friends. If you want to sustain a long and...