SPONSORED POST Kabbage helps small businesses get the funding they need to grow. We have funded $1.6 billion and are trusted by 100,000+ small business owners. Having a well thought-out marketing plan is essential for small businesses, especially in the early stages when generating demand and building a customer base. During this growth phase,...
3 easy ways to use marketing to avoid a summer slump in your business Many businesses have a slow season, whether it’s summer or winter. Sometimes the reason for the slowdown is obvious—sometimes not. The question is: What do you do about it? Your first instinct might be to tighten your belt and cut down...
Save 20% off regular marketing plan template prices by purchasing both Marketing Plan Template Builder and Advertising Media Plan Template PackageMany small businesses just need a simple, easy to use (and affordable) marketing plan template to help them with their planning needs. A template takes the guess work out of how to build a...
How and when to charge more money for your freelance, consulting or client work without risking lost business From hourly rates to project fees, deciding what to charge for your client work is often a difficult task for small businesses, freelancers or contract employees. Often you start off at a set rate based on...
Templates and tips to create an annual marketing plan to keep your marketing and budget on track throughout the year Each year businesses have a chance to “start fresh” with their annual marketing plans and budget. Its a chance to look back at what you accomplished with your marketing the previous year and build...
Create a customized annual marketing plan template that works for YOUR business to help you plan specific marketing tactics and track budget allocations Many marketing plans lack the flexibility to capture specific tactics for your business... you end up spending hours editing and changing the template layout to meet your specific planning needs. With...
Building a marketing budget based on previous year’s spending by category will help stay on track and maximize your annual marketing plans Developing annual marketing and business plan budgets is crucial to the financial health of your small business. Accurate budgets help you achieve goals, prioritize each area of your business, and plan for...
How do your business expenses compare to the national average… and are you tracking them right? See how businesses spend and track by category in Infographic study Knowing how you spend your money each month is the first step in managing a budget for your business. Do you know how your money is allocated...
Create a small business marketing budget for your annual marketing plans and goals that maximizes your investment while tapping into low-cost marketing ideas and tools For many small businesses their marketing budget can be one of their biggest expenses. When growth is your biggest goal you know that you need to invest in marketing...
Strategies to help make direct mail marketing campaigns a more cost-effective investment that produces a better ROI for your business When was the last time you checked your mailbox? If the answer is, “I don’t remember,” you might be forgetting a major marketing opportunity. In our increasingly digital world, direct mail campaigns are still...