If you’ve recently started a business, you must have already realized how tough the competition is. You’re competing with both established companies and startups just like you, so you can’t always rely on luck to be chosen by your target customer. It takes a solid marketing strategy to foster brand awareness and spur rapid...
The thought of getting successful in business hovers in your mind? Start focusing on your marketing strategies. You don’t need to spend too much on advertising. Small budget businesses can also grow by trying intelligent marketing strategies. Useful resources can promote any brand or service most cheaply. Negligence of proper marketing can cause failure...
These marketing task time savers can help streamline your marketing plans and activities and successfully accomplish more in less time. Most business owners understand how important marketing is, but they also get frustrated at how long it takes. You might have allocated a certain amount of time to the task, only to require much...
Marketing can make a big difference to a brand or business if done right. If you’re curious about how you can market a sensitive topic, have a look at the five tips below to learn how you can go about it. Think From The Customer’s Perspective One of the best marketing tips for marketing...
Start fresh this spring by evaluating goals and making marketing plan updates that reflect the latest strategies for your small business Spring cleaning isn’t just for your home – you should take this time also to freshen up your marketing strategies. This period marks the end of the first quarter and the beginning of...
Use these B2B marketing strategies in 2020 to market your business more effectively to other businesses B2B marketing has many unique perks compared to its B2C counterpart, mainly because we are targeting a different audience. B2C companies market their products/services directly to an end consumer, while B2B companies market to other businesses. Obviously businesses...
Avoiding these marketing mistakes will help protect your small business brand and ensure you are spending your marketing budget wisely Today, brand is everything. Customers have the brands they trust most and they have no problem giving their attention (and money) to them. So, how do small businesses get their brand’s name out to...
The middle of the year can be a slow time for small businesses, particularly depending on your industry. Make the most of this time by using these tips. We’re almost halfway through the year, and at this point, many small businesses are starting to feel the strain. After a strong first quarter, it can...
Branding vs Marketing: how your small business brand and marketing strategies relate to one another in the story of your company Branding and marketing go hand-in-hand but have uniquely targeted functions in the world of business. Though many people tend to conflate the two terms, there’s actually quite a distinct and not at all...
Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through...