Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears at the end of press releases and other publicity materials, titled “About [Name of Org]”. Typically, a boilerplate outlines when an organization was founded, what products and/or services the organization...
How to purchase a press release package to be distributed on PRWeb, including distribution and new security settings If you are a small business looking to distribute your news online via a press release distribution service, there are no shortage of options to choose from. However, for the average small business owner that may only...
Editor’s roundup of marketing tool recommendations for small businesses based on cost, ease-of-use and best return on investment With so many marketing tools to choose from, sometimes getting a referral from a friend or colleague can be very helpful to select the best options for your business… particularly from another small business owner that has first-hand experience...
Good handling of a bad customer experience or product problem can transform a bad public relations situation into a chance to build your business credibility, reputation and brand The practice of public relations is more than issuing positive press releases touting your accomplishments. Often it involves mitigating situations that can be harmful to the valuable...
SBMarketingTools.com Founder Diane Seltzer Wins Top Category Award in Marketing for Small Business Public Relations Book March 30, 2013 – “PR Tools to Toot Your Own Horn – Strategies and Ideas for Small Business Public Relations” has been announced as 2013 Small Business Book Awards Top Category Winner in Marketing. Written by Diane Seltzer –...
PR Tools to Toot Your Own Horn gives small businesses low-cost strategies, ideas and resources to easily manage their own public relations in-house Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If you...
Gain more exposure and amp up your small business public relations with these media strategies that will keep your company top of mind with your most important publications A company profile, interview or story in a top industry publication can be a golden opportunity for small businesses. Increasing media exposure and coverage within your target...
Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company messages, helping public relations activities such as press releases...
A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is lacking or doesn’t appear in targeted publications. Editorial teams for online...
Self-serve PR ideas that businesses can use for free or low-cost tools for public relations tactics that deliver big impact results It is time to toot your own horn. With a general understanding of public relations best practices and effective use of new media marketing tools, businesses can easily generate their own free or low-cost...