Being vocal about the benefits of small business can help bring in more customers to shop small, locally-owned and operated companies While large chains and e-commerce continue to grow and thrive, many consumers are committed to shopping locally. In fact, about 90% of Americans shop with local businesses at least once a week and...
Pay attention to location, font and color when designing small business signage to attract customers to your business location Signage can be an essential part of getting customers in the door to your small business; it’s estimated that half of all customers who enter a business do so because of signage. This can be...
Get ready for the holiday retail sales rush by preparing your business for an increase in online and in-store customers during the holiday shopping season The holiday shopping season is quickly approaching. Because of that, many retailers, both online and in-store, are already preparing their business for the overwhelming shopping surge to come. For...
Promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday...