Create videos for your YouTube business channel with quality sound and lighting so that they look and sound amazing SPONSORED POST Captive Demand is a marketing agency offering full-service marketing, demand generation, web development, SEO, CRO, and content strategy and development. Two of the easiest things you can do to make your video far more...
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Why You Should Use Video Marketing In 2019
Developing a video marketing plan should be your number one marketing strategy to improve your company’s brand in 2019 There are countless new digital marketing trends to follow in 2019, but no strategy is expected to dominate quite like video marketing in the new year. Whether you own a small business, a large company, or...
Top Social Media Sites for Small Businesses
Choosing the right social media sites to invest your time in that will maximize opportunities for your small business Gone are the days that businesses need to have multi-million dollar marketing budgets to communicate to the masses about their products and services. Businesses can now connect and communicate with customers and prospects directly with popular...
What Advertisers Should Know About Inappropriate Content on YouTube
Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is safe...
5 Reasons You Should Utilize Video Marketing
Why businesses should make a video marketing strategy an integral part of their overall marketing plans Once hailed as the future of content, video marketing has proven to be more than just a passing fad — it has staying power that shouldn’t be underestimated. And, as you know, creating great content is the key to...
3 Types of Videos to Help You Dominate 2017 with YouTube
Video is going to be big in 2017. Heck, it’s already been big in 2016, and it’s only going to keep growing! Instagram Live Streaming, Facebook Live, Snapchat Stories – it seems like there’s a new medium for video every day. But YouTube is still the biggest video platform, with over 4 billion views per...
YouTube Video Advertising Production Tips
Video creation best practices small businesses can use to make more successful YouTube videos According to AdAge, half of the top 2014 YouTube advertisements were designed specifically for online distribution, in contrast to previous years where repurposed TV ads such as Super Bowl spots dominated. Advertisers are shifting to digital media because it brings results,...
Comparison Chart for Choosing Between Top Social Media Sites for Marketing
Compare Facebook, Twitter, LinkedIn, Pinterest, YouTube and Google+ to choose the best social media sites to invest time and money in brand promotion, advertising, and communications for your business and industry type Social media sites have become a must-have communication and promotional medium for businesses to include within their marketing plan. But with the growing...
YouTube Videos as a Public Relations Marketing Tool
Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company messages, helping public relations activities such as press releases...
Tips for Using YouTube as a Small Business Branding Tool
Use YouTube to showcase your company videos and compliment your brand and marketing with proper colors, logos and messaging YouTube has become a very effective low-cost way for businesses to communicate to customers and prospects via video messages. The video mega-destination can help provide traffic to your website, communicate product and services information and support...