startup branding

Being able to convey a branding message to both internal and external audience is one of the crucial qualities of every successful startup owner. When you organize your promotional features so that they communicate the essence of your professional vision and brand, you’ve already made a great achievement.

Conversely, having fantastic business ideas but not knowing how to present them in an appealing way will lead to failure. This is why every startup entrepreneur needs to apply the following communication tips.



Support in-house cooperation

Employees often say that atmosphere in their company is more important than salary. One of the things they mention as essential in such surveys is communication. It should be approached from two different aspects. Firstly, it’s important to inform your employees on their tasks and obligations in a simple way.

For instance, a project management tool will help you distribute work assignments in an organized way.

Secondly, you need to encourage stronger cooperation between individual employees, as well as between teams. The more they work together, the higher level of cohesion you’ll get.

For instance, regular team briefings and meetings of team leaders will enhance relationships within your business. Since this is important if you want your workers to be satisfied your brand, check out some handy ideas for improving in-house cooperation in a piece on the Entrepreneur website.

Letting customers speak their mind

Every business owner should be aware that their customers are the most valuable assets they have. Due to that, every bit of communication launched into the virtual space and offline environment should focus on clients. This is most obvious when it comes to social media, as well as comments on websites.

While moderation plays an important role in shaping your public image, you should never apply any censure. What you need to do is remove any comments that segregate or discriminate any social groups, as well as any other posts that radiate irrational negativity. Nevertheless, don’t take the liberty of publishing only positive comments.

On the one hand, it will look ridiculous to have only approving feedback on your Facebook page or in the comment section on your blog. On the other, your customers won’t get a realistic image of your business. Therefore, let your clients speak their mind, even when you don’t like their opinions.

Branding through your name

The old Latin proverb says “nomen est omen”, meaning that your name carries a certain meaning and an important value. So, what you need – maybe even before the two previously discussed points – is to come up with the right business name.

Nowadays it’s imperative to bear in mind that your startup will play a certain role on the Web. This is why every new startup owner should pay even more attention to their business name.

For instance, if you’re a creative person, you can make a catchy, Internet-friendly name on your own. The other solution is to choose from a variety of ready-made domain names and ensure better online visibility of your brand.

Apart from that, it’s also important to incorporate your niche into your name. In line with that, you should think in advance when coming up with your brand, so as to make it appropriate for future taglines.

For example, a carpenter workshop should send a clear, witty message about what they do, naming their business something like Woodmantree or Woodmantry. A perfect tagline for this name would (wood?) be “Wood you try our items?”. Of course, let skillful copywriters do their share of work here.

startup communications

To conclude, first you need to create a brand-approving ambience inside the business. It will inspire your employees to work with commitment and determination.

After that, it’s vital to tell the audience what makes your business so special. Also, let your customers publicly state their opinions about your brand. All these communication features will ensure progress for your startup, as well as seamless growth in the number of new customers.



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Dan Radak

VPS Security Specialist
Dan Radak is a web hosting security professional with ten years of experience. He is currently working with a number of companies in the field of online security, closely collaborating with a couple of e-commerce companies. He is also a coauthor on several technology websites and regular contributor to Technivorz.

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