Writers are not the only ones who get a block in their creative process. Marketing also requires ingenuity, and specialists in this field also get stumped.
It doesn’t help that marketers have to deal with various tasks at once. From liaising with clients to team meetings and revisions, a marketer’s job is so wide-ranged that it’s no wonder if some of them are burnt out at the end of the day.
What then can you do if you face a roadblock in the course of your marketing process?
If you think you need to spend thousands of dollars for business development, then you’re in for a treat. Effective advertising strategies are not exclusive to big companies.
Both novice and long-time marketers have equal opportunities to boost their productivity. Thanks to the ever-evolving world of business, even small companies can take advantage of different strategies to bring out their advertising genius.
Here are the top tips on how to boost your marketing productivity:
1. Step Away from Your Workspace
This may sound counterproductive but stepping away from your desk will actually inspire you to be more creative.
It can be stifling to work if you have been cramped in the same room for hours with only piles of paperwork and a looming deadline to keep you company. A change of environment, even for a brief moment, will help recharge your brain so you get fresh ideas when you return to work. Besides, you never know what you will encounter during a break that may ignite your mind with new ideas.
2. Avoid Extensive Meetings with Your Team
According to Outbound Engine, the average person spends 31 hours every month on unnecessary office meetings.
If you aim to increase productive time, optimize your discussions instead of calling to meet with your team every now and then.
Here are a few tips on how to make the most out of your meetings:
- Devote a regular schedule for team meetings. This way, team members will have the chance to work their daily schedule around it and avoid having to extend hours in the office.
- Let everyone know the agenda. This helps everyone get ready with their questions and insights to share. Letting your team know the points to discuss ensures that everyone comes prepared.
- Stick to the agenda of the meeting. You can avoid getting side-tracked if everyone sticks to the topics or issues at hand.
- Have a priority of topics to be discussed with your team. Minor issues that can be discussed via email should not take up your meetings.
3. Take Advantage of Marketing Tools
There’s no point working in the digital age if you don’t maximize the different marketing tools at your disposal.
There are a plethora of business resources to meet the different advertising needs of your company.
Here are a few:
Mention – this tool alerts you when your website is mentioned anywhere on the internet. Whether it is in social media or blogging platforms, Mention monitors your online presence in real time.
Small Business Marketing Tools – from branding and graphics to direct marketing and public relations, Small Business Marketing Tools is a goldmine of advertising treasures. You don’t have to switch from one website to another because this marketing hub brims with multiple resources for different tasks.
Pocket – if you don’t have enough time to pore over an interesting bit of content that may come in handy later, Pocket lets you save it for future reference. It is also mobile-friendly, so you can browse through your saved items anytime anywhere.
4. Invest in Social Media.
The ultimate goal of advertising is to bring your brand as close to your target market as possible. Today, there is no platform as effective in achieving this goal as social media.
Thanks to the advent of mobile gadgets and smartphones, brands now have direct marketing access to consumers through social networking channels. People are more likely to patronize a brand if they see its activity on a platform they are most comfortable with. Make sure that your social profiles engage with consumers by replying to their comments, answering their private messages, and posting up-to-date content.
This work is time-consuming, but it is worth every second and effort you invest. Hire virtual assistants to manage, monitor, and improve your profiles so your business gains and maintains a strong social presence.
5. Make Use of Visual Management
It’s easy to get stuck if you are always looking at to-do lists, figures, graphs, numbers, and the seemingly expectant cursor that blinks incessantly on your computer screen.
Instead of inspiring you to churn out creative marketing strategies, this may actually put your creative thinking to a halt.
Visual management is a worthwhile alternative to help you keep track of your tasks. Using color codes, white boards, and other visual artifacts will help you manage your work without dampening your creativity in the process.
Next time you’re stumped in your marketing efforts, which of these tips will you use to boost your productivity?