employee engagement

The Payoff of Employee Engagement for Small Businesses

  Strong employee engagement is often an untapped opportunity to grow your small business brand. Brand loyalty and promotion is something that every brand strives for, but most brands approach it as something that happens amongst a purely external audience of consumers. One of the most important audiences is a brand’s own employees, yet...

how to rebrand a small business

Before You Rebrand: What You Need to Know

Is your small business branding ready for a new and improved brand image? Rebranding a business is not for the faint of heart. The process demands close scrutiny of internal culture, an objective assessment of current (and future) market conditions, and no small amount of courage to take a chance on a completely new identity...

product launch plans

How To Successfully Launch A New Product

Product launch events are an opportunity to make a memorable impression and build buzz for your new product Some entrepreneurs focus all of their efforts on designing and developing a new product, but fail to adequately plan for a product launch. Yet a launch event is often the best opportunity to capture attention, make...

measure marketing ROI

How To Measure ROI In Marketing

Strategies to put tracking and measurements in place to determine marketing return on investment Measuring ROI (return on investment) for your small business can be a big challenge, but it’s critically important when evaluating the success of your marketing efforts. You want a deep understanding of what is working and what is falling short...

cost-effective-digital-marketing-campaigns

Cost Effective Digital Marketing To Enhance Your Campaign

Low-cost digital marketing strategies that engage your target audience and make your campaigns more successful What are the best (and least expensive) ways to engage customers with your brand and product? For small businesses and others in the B2B realm, digital marketing (as a variant on experiential marketing) may be the best answer to...

target audience marketing

3 Marketing Tactics To Captivate Your Target Audience

How to get to know your target customer well enough to move them to action and get results Marketing in the digital age is about more than relaying a message. It’s about finding new ways to engage your target audience and interact with them in a meaningful way. Successful engagement leads to customers taking action...