social media presence

3 Tools to Market Your Apparel Line

Image via Flickr by SPakhrin. Elevate your apparel line marketing and target the right consumers with these tools and strategies There has never been a better time in history for a small business owner to find their way into the fashion apparel industry, but you need to know how to make your presence felt...

better bookkeeping strategies

Tools and Strategies to Keep Better Business Books

Simple and effective ways small businesses can ease the time and cost of bookkeeping You may not have a passion for bookkeeping, but keeping well-organized business books will simplify your operations in nearly every aspect of running and growing your business. Here are some simple but effective ways to keep better business books. Ease payroll...

marketing budget ideas

Smart Spending Can Save Your Small Business Money

Ideas to reduce your overhead, increase cash flow, maximize tax returns and get the most out of your small business budgets The National Federation of Independent Business (NFIB) completed a survey of small business owners, which reveals that almost 40 percent said that “economic uncertainty” was their number one concern in their business. While...

cold call tips

Tips and Tricks for Cold Calling Success

How to make sales prospecting calls work for your business with successful cold call techniques There are those who claim that the age of social media has rendered cold calling dead; “Not true,” says Smart.com. Countless industries, like insurance, still benefits from savvy cold calling techniques. Cold calling is not dead – it’s merely...

branding and loyalty

Perception is Reality for Small Businesses

Why managing your company’s brand and reputation is important for customer loyalty and future business referrals It is natural to think about paid advertising, building an online social presence, and finding the traction your new business needs in order to grow. Unfortunately, managing the reputation of your business may not feel like a priority...

mobile technology for branding

Improving Brand Awareness With Technology

Ideas on how to tap into technology tools to build brand recognition and get more exposure for your business Many businesses are afraid of all the improvements being made with technology, but the truth is that they increase your exposure. Your customers are busy using new technologies and utilizing the web for everything they...

Presentation Props

Presentation Coaching: Using Props to Drive Your Message Home

How to use relevant objects, handouts or displays to make your presentation topic and delivery more effective The more creative ways you can deliver a message during a presentation, the more people with whom you can connect and engage. The creative use of props will help spread your message and have it resonate with...

WiFi Safety

Business Travelers: Pay Attention to Concerns About Public Wi-Fi

Protect your data and keep your computer, smartphone and tablet secure while using open internet access traveling for business The FBI’s recent warning to international travelers about the potential risk of hotel Wi-Fi has caused even the savviest travelers to re-examine their own Internet safety practices. While there is no reason to eliminate your...

cloud for small businesses

How Cloud Storage Can Boost Your Business

Leveraging cloud storage as a cost-effective way for small businesses to expand and grow without expensive infrastructure upgrades The cloud. You’ve probably heard of it — and it’s not just a big fluffy thing in the sky. Cloud storage alleviates the need for your business to take care of tech needs in-house and can...

slaes and marketing ideas

13 Ingenious Advertising Ideas and Marketing Tips

Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do...