How to get started with indoor digital signage to improve in-store branding and merchandising with interactive displays that drive sales As the world becomes more dependent on technology, the very way we advertise is changing. Gone are the days of sifting through the yellow pages or stumbling across a newspaper ad to find the help...
Pay attention to location, font and color when designing small business signage to attract customers to your business location Signage can be an essential part of getting customers in the door to your small business; it’s estimated that half of all customers who enter a business do so because of signage. This can be both...
Small business office moves bring many local marketing opportunities to reinvent or reconnect your business with employees and customers Whether you’re expanding the company or simply relocating, an office move is not only cause for celebration, it’s also a fantastic marketing opportunity. Sure, moving can be stressful (after all, there’s a lot to keep track...
The times when your business has the most difficulty getting people in the door can also be the times that are the most critical to your success. Whether you are just opening or experiencing a slow season, a well-targeted direct mail campaign can be a lifesaver. Here are a few ways to get the wheels...
It’s a condition that all of us business owners have been afflicted with. You know the symptoms: paralysis of the mind and the heaviest of heavy writers block. After days of nice images of your food and the occasional story of your staff, you have no clue what to post on your social media accounts....
Tips to boost your local visibility with Google, local directories and other online channels While many businesses strive to gain maximum exposure online, it is important to remember your local market. Especially for those with a physical location, a local audience is perhaps most valuable to their bottom line. Many people turn to the Web to...
Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do want...
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars with...
Opening a new business is a lot of work, but if you want to sustain a long and successful company, then you need to get your business kicked off right A new business is an exciting thing for the business owner and his family and friends. If you want to sustain a long and successful...
How VerticalResponse and Constant Contact email marketing services can help you create coupon deals and offers for customers and prospects via email or sharing on social media sites like Facebook and Twitter Many email marketing services are adding more bells and whistles to their standard email marketing programs to help differentiate them from competitors. Social...