Constant Contact’s new SaveLocal tool combines local coupon offers and deals with their industry leading email marketing software for one easy-to-use online sales tool that creates loyal, repeat customers Online local coupon deals are quickly becoming a valuable tool for businesses to generate additional sales. In tight economic times, consumers are looking for ways to...
Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies Green marketing is a trend that many businesses have chosen to adopt, while for others it is also a way of doing business. The global strain on our planet and environment, coupled...
From demographics to buying behavior traits and customer interests, learning more about your ideal customer and your target market will help you maximize your marketing campaign budget and revenue results Businesses continue to make investments in their marketing by expanding online advertising, direct marketing and lead generation campaigns. But are they spending their money wisely...
Promotional ideas for businesses and merchants to increase local sales and shopping opportunities during annual Small Business Saturday event Since the launch in 2010, Small Business Saturday gives local small businesses new promotional opportunities to encourage patronage within their local markets… and each year the opportunities get bigger and bigger as Small Business Saturday popularity...
Setting up a professional business page on Facebook is critical in launching a Facebook promotional strategy for small businesses It is relatively easy to set up a business page on Facebook – any small business can do it in a matter of minutes. But getting a professional well-organized business page presence takes a little more...
Building customer loyalty and retention strategies for local small businesses through Facebook page promotions Facebook has become more relevant for businesses by providing “pages” or “groups” that allow social connections with customers and prospects. This free page capability is a must-have marketing tool for businesses of any size looking to build customer loyalty and retention....