Marketing and branding are two main terms used in businesses when you’re trying to get yourself out there in the marketplace. Yet, non-industry professionals often confuse the definitions between the two and use these interchangeably. There is a distinct difference between the two and to help utilise both effectively together, here we go through the...
Tag: marketing strategies
10 Marketing Habits of Successful Small Business Owners
Running a small business is a full-time job. How’s that for the understatement of the decade? More like two or three full-time jobs! On top of keeping up with the books, hiring and training staff and staying on top of industry trends (and hundreds of other tasks), you need to market your business – if you...
5 Plays To Up Your Marketing Game For 2015
Ways to improve core strategies and tactics to help elevate your marketing efforts in the New Year 2014 was a pretty good year, and you did an impressive job with your marketing budget. But that doesn’t get you off the hook for 2015. There is always room for improvement, and with technology changing daily, you can’t afford...
5 Strategies Small Businesses Need to Add in Next Year’s Marketing Plans
Plan and budget for adding these marketing strategy trends into your small business marketing mix Marketing opportunities for small businesses seem to change every year. It’s not smart to keep doing the same tactics year after year – you have to add new ideas into the mix to keep up with evolving opportunities and trends....
Your “Quick and Dirty” Marketing Plan for 2015
Simple strategies to create marketing plan tactics that deliver a consistent return on investment There is a secret to “marketing plans” that most people fail to discover in their business lifetime. Are you ready for it? Hold on to your hat… Marketing plans don’t have to be complicated. GASP! Say it ain’t so (exclaim the peddlers of...
Marketing Plan Template Builder for Tactics and Budget Plans
Create a customized annual marketing plan template that works for YOUR business to help you plan specific marketing tactics and track budget allocations Many marketing plans lack the flexibility to capture specific tactics for your business... you end up spending hours editing and changing the template layout to meet your specific planning needs. With the...
You Just Had an A-Ha Moment: Marketing Your Money-Maker
Tips for entrepreneurs and start-ups on creating a marketing plan to launch and market a new product or business You’ve just had an incredible idea. You’ve invented a potato that peels itself or a stress-free way to keep your house clean all the time, but sadly, although your idea may be a game changer, you’re...
13 Ingenious Advertising Ideas and Marketing Tips
Simple yet effective ways small businesses can advertise and market their business without spending a lot of money As a small business owner, you are always looking for ways to promote your business without becoming stale. You don’t want to be too pushy when it comes to promoting your business – but you do want...
First Step in Building a New Marketing Plan is Looking Back
Reviewing a previous year’s marketing goals and accomplishments is the first step to preparing a new annual plan with realistic goals and objectives. Many businesses start off a new year going full speed ahead with a new annual marketing plan without ever reviewing what worked or didn’t work from the previous year. If you never...
Green Marketing Ideas to Promote Eco-Friendly Small Businesses
Show your business cares about the environment by focusing on green product advantages and eco-friendly business practices in your marketing messages and strategies Green marketing is a trend that many businesses have chosen to adopt, while for others it is also a way of doing business. The global strain on our planet and environment, coupled...