Best practices for posting and engaging on social media sites like Facebook, Twitter, Instagram and more [includes INFOGRAPHIC] It’s true what your mother told you — minding your manners is important! It’s just as important over an internet format as it is in real life. It may be even more important due to the absence...
As the formerly free social media platform turns into a paid site, businesses should reevaluate their Facebook strategy and investment When small businesses first discovered Facebook it seemed to be the answer to all their small business marketing challenges. They could reach customers and prospects directly through a Facebook business page without spending a dime....
How retail businesses are using social media to promote Black Friday deals Last year, Black Friday attracted 247 million shoppers who spent nearly $60 billion dollars, according to the National Retail Federation. The numbers could be even higher this year and, to ensure that they have an ample share of the Black Friday booty, many...
Step-by-step how to for changing default feature image on LinkedIn Groups and setting manager choice rotations If you visited any groups after August 21, 2013 on Linked, you may notice that things look a bit different. Most notably the main image at the top of LinkedIn group pages. LinkedIn recently made some nice design updates...
Free Guide on how to take advantage of social media integration tools on your website like social sign on and sharing for better user engagement For many marketers, the power of social media is starting to become very clear. Their investment in social media is beginning to grow leads, company engagement… and most importantly sales....
How Twitter can become a powerful business tool by using promoted tweets, dashboard tracking and social analytics Who knew 140 characters could have such an effect on your bottom line? Once thought of as a waste of time, Twitter has transformed into an important tool for brand management, marketing and customer service. These days, businesses...
How to make use Google+ to enhance your blog’s SEO, engage your followers and expand your audience The Google world takeover continues with near-daily enhancements, upgrades and overall ‘improvements’ to its user experience. A recent example is Google integrating Google+ comments into Blogger, its popular blog hosting site. Those using the Blogger platform now have...
LinkedIn group discussions and status updates can be a great place to network, but be careful about disclosing confidential business plans or information to competitors in your industry LinkedIn Groups are one of the best ways to get access to professionals in your industry niche and make important connections for advancing your career or business. Discussions...
Why paying for Facebook Promoted Posts on brand pages is both a good and bad feature for small businesses… and how promoted posts can work for brands Many small businesses spent a lot of effort building their fan base by attracting “likes” to their Facebook business pages. And many also spent precious marketing dollars with...
Design your website content with photos sizes that are large enough for Pinterest to encourage more image pins and website traffic Many businesses are starting to see that having a presence on Pinterest can be very beneficial to growing their brand, website traffic and general consumer buzz. People stumble onto images or photos on your...