While there is a lot of discussion in business around the most successful kinds of marketing, there are other types that are much more subtle. In fact, some of them are so subtle that they might not feel like marketing at all. However, understanding them can help you to leverage them in a positive way – helping to boost the public perception of your brand.
What’s more, these smaller, unspoken methods of marketing are often something incidental – meaning that you don’t have to go out of your way to fund a whole campaign like you would otherwise.
1. User Reviews
The power that user reviews can have is well-known throughout the business world. Not only are they capable of providing you with a great deal of insight into what audiences do and don’t like about your business, but they are excellent marketing opportunities. Positive reviews speak for themselves – you don’t have to do anything outside of the norm and customers might recommend your brand to others. With negative reviews, it can seem as though this doesn’t apply, but they’re a golden opportunity for you to showcase your willingness to improve and sincerity through how you respond.
2. Effective Hiring and Staff Retention
A high staff turnover can have the opposite effect and might often be something that turns both prospective applicants and audiences away from your brand. However, if you do manage to keep your staff onboard, word might spread of how good of a company you are to work with. Again, this might sound as though it would only have sway with those looking for a job, but it also sends a message to audiences about how positively you treat people. Learning how to practically introduce this into your business through onboarding elements like an intranet software platform can help you to get started.
3. Quality Results
Though, what could ultimately compare to simply producing a consistently quality result? While this might be something that feels as though it’s very much tied to your marketing, it’s actually much more discrete than that. If audiences enlist you to provide a service and you meet or exceed their expectations every time through that service, it won’t be long before they’re recommending you to their friends. That might come in the form of user reviews, but it might just be that positive word of mouth begins to spread.
4. A Quiet Reliability
Furthering that end, you might ultimately find that the right approach is just an absence of problems. That is absolutely easier said than done, but if your business is one that finds itself embroiled in controversy or scandal regularly, that’s going to have an impact on your brand perception. These situations do arise, however, and there isn’t always anything that you can do to prevent it. However, when that happens, it doesn’t mean that any permanent damage has to be made. Instead, if you turn your attention toward how to deliver an effective PR response, you might be able to escape relatively unscathed.
Editorial Staff
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