Pandemic Marketing Tips For Food Truck Owners

Food truck marketing strategies that can help small business owners maximize the potential of their mobile restaurants during the pandemic The COVID-19 pandemic affected a number of different industries, forcing many businesses to significantly downsize or even shut down completely. Undeniably, the food and restaurant industry was one of the most heavily impacted in...

target audience

Successful Marketing: Knowing Your Target Audience

Do you really understand who your target audience is and what values matter most to them? Defining your ideal customer is key to successful marketing. When it comes to marketing, knowing the audience for your business is key. So what does this mean? Your audience is who you’re going to sell to. Who would...

machine learning

Machine Learning Can Improve Retail Results

The use machine learning can help retail businesses figure out how customers will respond to marketing campaigns and what they will purchase in the future SPONSORED POST Aptitive empowers organizations to access, analyze, and take action on their data. From business strategy to technical development, our team of experienced data and analytics consultants will...

gift guides

Tips For Creating Great Holiday Gift Guides

If you want to make the best and most effective holiday gift guide to promote products for your small business, we have tips that will help you. Gift guides are a wonderful marketing tool during the holidays to help direct your customers to the best products for them. However, if your gift guides aren’t...

marketing tips

Marketing Tips to Improve Foot Traffic in COVID-19

Local marketing strategies to increase foot traffic to keep your business open, serving customers and generating sales during COVID-19 While many small businesses are transitioning to online marketing efforts to sell more products, there are some companies that still rely on foot traffic to drive the brunt of their sales during COVID-19. Restaurants, for...

4 Tips On Creating SEO Content For Lawyers

Developing effective SEO content for lawyers will help them market legal services to the right audience It can be incredibly difficult for lawyers to market themselves online. Creating SEO content specific to lawyers, and the type of legal services provided, is key to driving relevant website traffic. The fact is that there are multiple...

crm marketing

How a CRM Can Accelerate Your Marketing Department

A CRM system will help your marketing department use sales and mareketing strategies that are more efficient and improve customer communications The marketing department is a very important part of any business or company. It is the main area where marketing, sales, and customers are connected. The combination is what makes your company a...

3 Digital Marketing Tips for Medical Practices

Medical digital marketing strategies that give a marketing boost for doctors and medical practices to attract new patients Doctors and other medical practitioners may not think that they’re running a business since their days primarily consist of keeping people healthy rather than selling goods or products. They do, however, provide an essential service to...

shop small

How Shopping Small Helps You And Your Community

Being vocal about the benefits of small business can help bring in more customers to shop small, locally-owned and operated companies While large chains and e-commerce continue to grow and thrive, many consumers are committed to shopping locally. In fact, about 90% of Americans shop with local businesses at least once a week and...

social media presence

3 Tools to Market Your Apparel Line

Image via Flickr by SPakhrin. Elevate your apparel line marketing and target the right consumers with these tools and strategies There has never been a better time in history for a small business owner to find their way into the fashion apparel industry, but you need to know how to make your presence felt...