If you think that an audience-centred approach is not the way to go, we are here to prove you wrong. Audience insights are an important part of boosting brand awareness, so do not miss out by not investing into audience insights. Here are 5 indisputable reasons why you should look at audience insights: Social...
Imagine you’re on a brisk walk and locate a juice seller. But he’s only selling carrot juice, and you don’t like that. Chances are you’ll pass by. But, if he was selling more juices, like celery, beet, kale, cucumber or apple — chances are you’d stop and try them, and maybe….the celery one turns out...
Starting a boutique is an incredibly lucrative business venture for novice and seasoned entrepreneurs. Statista states that the retail market for garments and accessories will be approximately $153 billion by 2024. Digital innovation, technology, and variations in consumer purchasing have provided boutique entrepreneurs with a competitive advantage against major corporations. Corporate merchants can no...
Resource optimization is the buzzword of 2022, and it wasn’t that long ago that corporate marketers conducted surveys to assess important aspects like user experience and purchase intent. Fortunately for you, those days are well and truly over. Artificial intelligence is here to revolutionize the way your digital marketing department targets your audience. Thanks...
Starting a brick-and-mortar business is one of the most difficult endeavors anyone can undertake. However, many people dream of owning a successful storefront or business and want to do everything possible to make this dream come true. Below are some steps you can take to ensure your brick-and-mortar business is marketed successfully when it’s...
How to start a successful jewelry business from creating a unique brand and business and marketing plan to ongoing daily operations Many people dream of operating a successful jewelry business. The jewelry industry is lucrative, however, you’ll need to work hard in order to establish your niche in the industry. According to the U.S....
Learn about the marketing and advertising in the CBD niche and how to explore and grow content with different marketing strategies. The growing acceptance of cannabis use in the US and other countries worldwide has led to a rapid boom in the cannabis products industry, particularly the CBD submarket. 2020 Statista estimates put the...
Understanding how to properly create a customer-centric marketing strategy will benefit your brand ensure peak customer satisfaction. Creating a loyal customer base has become a challenge for businesses due to the increased competition and the constant shift of customers preference. Most customers are now informed and can share their views through social media platforms....
Attracting more customers online requires a consistent digital marketing strategy that targets the right customers for your business In this day and age, it’s important for anyone who wants to push their brand into the market to have a solid presence online, even if they already have a brick-and-mortar store. It’s not enough to...
Follow this article to learn how adding Instagram to your marketing mix will help your brand succeed using many different tactics. Creating a perfect marketing mix is the key to achieving your sales and branding goals. It ensures visibility across the relevant channels, a broad reach, and positive recognition for your brand. But most...