AI digital marketing

Key Benefits of AI In Digital Marketing

Resource optimization is the buzzword of 2022, and it wasn’t that long ago that corporate marketers conducted surveys to assess important aspects like user experience and purchase intent. Fortunately for you, those days are well and truly over. Artificial intelligence is here to revolutionize the way your digital marketing department targets your audience.  Thanks...

jewelry business

6 Tips to Start a Successful Small Jewelry Business

How to start a successful jewelry business from creating a unique brand and business and marketing plan to ongoing daily operations Many people dream of operating a successful jewelry business. The jewelry industry is lucrative, however, you’ll need to work hard in order to establish your niche in the industry. According to the U.S....

Digital Marketing Gray Areas: Working in the CBD Niche

Learn about the marketing and advertising in the CBD niche and how to explore and grow content with different marketing strategies. The growing acceptance of cannabis use in the US and other countries worldwide has led to a rapid boom in the cannabis products industry, particularly the CBD submarket. 2020 Statista estimates put the...

Customer Marketing

Incredible Ways to Create A Working Customer-Centric Marketing Strategy

Understanding how to properly create a customer-centric marketing strategy will benefit your brand ensure peak customer satisfaction. Creating a loyal customer base has become a challenge for businesses due to the increased competition and the constant shift of customers preference. Most customers are now informed and can share their views through social media platforms....

online customers

Tips for Getting More Customers Online

Attracting more customers online requires a consistent digital marketing strategy that targets the right customers for your business In this day and age, it’s important for anyone who wants to push their brand into the market to have a solid presence online, even if they already have a brick-and-mortar store. It’s not enough to...

Why Instagram Should Be A Part Of Your Marketing Mix

Follow this article to learn how adding Instagram to your marketing mix will help your brand succeed using many different tactics. Creating a perfect marketing mix is the key to achieving your sales and branding goals. It ensures visibility across the relevant channels, a broad reach, and positive recognition for your brand. But most...

trade show lead follow-up

How SMBs Can Cut Down Trade Show Budgets

SMBs have a unique set of marketing challenges because they have to compete with big brands on a small budget. But they cannot replicate the startup approach and go slow with their marketing efforts. Simply speaking, they have to do more with less to fulfill their marketing goals. Trade show promotions play a crucial...

Relational Commerce

How Relational Commerce Provides Better Customer Experience

Learn more about relational commerce and how it can help improve relations between your business and its customers. Business is no longer just transactional, as customers need more connections and better experiences. This is why most companies are building better customer relationships through relational commerce. What is relational commerce, and how does it impact...

Why Is SEO Important in 2022

Here are some tips for a successful SEO for your business to maximize its online marketing potential in 2022. The technical aspects of Search Engine Optimization, SEO for short, are in a constant state of flux. What was a SEO trend in 2021 may no longer be important in 2022. It is, therefore, all...