If you’re passionate about health and fitness and you’ve learned quite a lot over your own personal journey, it’s highly likely you may start to want to share your experience with others and turn it into a job. Having said that, the current market is overflowing with people just like that – who have achieved results in the gym, found that it’s their passion, and have begun to look for ways to turn that into something that could make them a living. And so, if you’re looking to make a name for yourself, get a following, and eventually start to have clients, you have to learn how to market your brand.
In this article, experts from Torokhity Weightlifting, will be sharing with you their tips and tricks on how to market your personal trainer brand online, as well as the kind of strategies you can follow to get the best possible results. So, without further ado, let’s dive into this topic.
As you’ve probably noticed, just posting videos on TikTok and Instagram is not enough to bring you clients – it might be helpful to build your following, but that’s not the same as building a client base that wants you to be their personal trainer. And so, the next few strategies we share are going to be dedicated to helping you explicitly with finding clients.
Define Your Ideal Client
It’s very important to start by determining what your perfect client is. Here, you can focus on the people living in your city or in your neighborhood – for example, if you live in a busy area, you might want to focus on offering workouts for working professionals who don’t have a lot of time. Furthermore, if you struggle with coming up with the perfect audience, you can ask yourself these questions:
- What is the dominant gender of the people living in your area?
- What is their age range?
- Are they working professionals, students, older people, or stay-at-home parents?
By knowing the answers to all these, you will be able to create a client profile that you will want to know more about your business.
Create a Good Website
Too many personal trainers focus a lot on social media and don’t pay any attention to their websites. And so, you end up looking at terrific profiles on Instagram and TikTok, only to end up on a poorly created webpage, and that’s not a good sign for your potential clients, especially if they’re above the age of 25-30.
Nowadays, having a well-designed, functional website is not that hard as there are many platforms that make the creation easy and seamless. Of course, along with the great design, you also have to make sure your website has a Q&A that answers all the vital questions your clients may have, as well as a Contacts page so that these people have a way to get in touch with you.
Build a Community on Social Media
It’s clear that if you want to build any kind of brand in this current day and age, you need to focus on social media, specifically on the social media platforms that you feel your ideal clients are using. But besides posting informative or funny videos and posts, you also have to try and build a community within those apps. You can do that by starting conversations with your followers, aiming to learn more about them and develop relationships.
You can also encourage them to talk with each other, share success stories, and thus encourage progress. By participating in these casual interactions, you can also show your knowledge as a personal trainer in a way that doesn’t feel intimidating to the clients, and that establishes the belief that they can trust you.
Have an E-mail Newsletter
Once you have a website, the next thing you need is a newsletter subscription. It’s one of the best marketing practices for staying in conscious of your clients and establishing a relationship with them. You can also e-mail marketing campaigns around New Year’s and before the summer as a way to promote your brand and find new clients.
In these e-mails, you can offer promotions, give advice on how to improve in the gym, or simply forward links to useful articles that will help the subscribers see that you’re genuine in wanting to help them out. By being consistent with your e-mailing efforts, you’re giving yourself an opportunity to stay in the minds of all those reading them so that if they ever need a consultation with a personal trainer, your name is the first one they think of.
Encourage Your Previous Clients to Share Feedback
If you have already worked with a few people, helped them get results, and remained in good contact, then it’s worth it to ask them to share feedback online so that a new audience can see how you might be useful to it. Sharing the feedback of previous clients, along with proof of results, is one of the best ways to promote your work, as it directly speaks to your professionalism and knowledge, and it gives potential clients a deeper insight into the way you work and what kind of results they can expect from your partnership.
The Must-Know Tips for Building a Personal Trainer Brand
If you’ve already established a strategy – you know what channels you’re going to use, you know your ideal customers, and you’ve started implementing the steps, then the next thing you have to remember are these five crucial tips:
- Be consistent – you have to do everything daily, whether that’s posting to social media, sending e-mails, or updating your website.
- Don’t expect miracles – you need to be patient. Rome wasn’t built in a day, so it’s normal that it will take a few months to build a following and get a consistent stream of clients.
- Keep learning – new studies on health and fitness emerge daily, and you need to keep up-to-date so that you can stand out from the rest of the personal trainers online.
- Attain high quality – make sure that the videos and posts you make are high-quality. That means no blurry pictures, no messed up audio, or bad grammar.
Building a brand as a personal trainer is not a mission impossible, but like all other endeavors in life, it requires effort, time, and patience. So make sure you have those in abundance before you embark on this journey. We hope that the tips and tricks you learned from this article were helpful, and as always, we’d love to hear your feedback in the comments below.
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