Find advertising tools to build a brand, generate awareness and attract new customers for your business
Keep your business top of mind with advertising.
Products and services featured in the advertising tools directory offer free or low-cost ways for small businesses to improve print, online or local advertising on a budget. Most tools offer Free Trials to get started and test out services.
Yahoo Local Works – Advertising Solutions
Is your business listing accurate across the web? With Yahoo Local Works you can do a free scan and see how your business listing appears across 40+ key directories. Yahoo Local Works can then help you get accurate business listings across top 40+ directories (like Yahoo Local, Yelp, WhitePages, Bing, MapQuest, Superpages, and more!), while giving you tracking of impressions and reputation metrics.
Try this Tool: Get Listed in 40+ directories
Advertising Media Plans
Advertising Media Plan Template Package (SBMarketingTools.com)
Prepare an annual media plan and budget for print and online advertising with this downloadable worksheet package developed by SBMarketingTools.com that helps businesses create a budget, review ad sizes and rates and develop an annual advertising calendar for scheduled media placements
Try this Tool: Learn More and Download Now
Tips for Choosing the Right Advertising Tools for Your Business
Here are some tips and best practices to help you choose the best advertising tools for your business.
Benefits of Advertising Tools
Some type of advertising – online, print, search, mobile or radio – is essential for businesses to build and maintain a brand. While some advertising offers mainly branding benefits, there are many new online advertising opportunities that can directly generate sales for your business. Trends like local coupon deals and product placement ads have made many advertising opportunities a must-have tool for online commerce.
By using advertising tools you can:
- Improve your online and offline brand presence
- Generate leads or direct sales from new customers
- Build industry recognition and visibility
- Connect with local customers
- Promote deals and specials to generate new business
Costs for Advertising Services
The cost of advertising tools and services can vary greatly by advertising type and medium. In general, look for cost-per-click (or sale/lead) pricing plans for online advertising opportunities that can generate a positive return on investment. Print advertising opportunities can also be bundled with online placements, direct mail or email exposure and often editorial coverage. Ask for special bundled incentives whenever possible.
Free Trial Offers
Most advertising services will offer some type of free trial offer to test-drive their service. Be sure to take advantage of any free trials offered before signing up. Many of the new advertising tools are so different that you may not fully understand how they work or can help your business until you sign up for a trial and explore all the features.
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