MARKETING & PRODUCTIVITY TOOLS

to grow your small business

CREATE. BUILD. GROW.

Small Business Marketing Tools is a collaborative site where we share best practices & strategies,
and introduce marketing & productivity tools for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Tips for Business Success as a Restaurant Owner

Tips for Business Success as a Restaurant Owner

When you are looking for ways to promote your food service company, consider some tips for restaurant business success as a restaurant owner this year. Today, we can buy and sell food products with just a click of a button. Restaurant owners face overwhelming competition and seek resources to expand their business and attract customers. Fortunately, there are many ways to do that, and here's how. Setting...READ MORE
Free & Paid Techniques to Improve Traffic to Your Website

Free & Paid Techniques to Improve Traffic to Your Website

      Let us introduce website traffic, in which allows you to generate more leads and build robust relationships with potential customers. Websites have become essential for businesses in the digital world of today. They make it easier to communicate with current and prospective customers. Websites are also integral to marketing since they are the perfect place to send out crucial business information. A website is an undoubted...READ MORE
Top 5 Marketing Strategies to Foster Startup Business Growth

Top 5 Marketing Strategies to Foster Startup Business Growth

If you've recently started a business, you must have already realized how tough the competition is. You're competing with both established companies and startups just like you, so you can't always rely on luck to be chosen by your target customer. It takes a solid marketing strategy to foster brand awareness and spur rapid business growth amid the competition. So, what are these marketing strategies you...READ MORE
How SMBs Can Cut Down Trade Show Budgets

How SMBs Can Cut Down Trade Show Budgets

SMBs have a unique set of marketing challenges because they have to compete with big brands on a small budget. But they cannot replicate the startup approach and go slow with their marketing efforts. Simply speaking, they have to do more with less to fulfill their marketing goals. Trade show promotions play a crucial role in SMB marketing, but the costs of attending them might...READ MORE
7 Essential URL Shorteners for Brands to Mask Long Links (2022)

7 Essential URL Shorteners for Brands to Mask Long Links (2022)

                          Here are seven different methods to shrink your website's link using some essential URL shorteners to avoid obnoxiously long links. What are URL Shorteners? URL shorteners are essential tools for brands that want to create short, unique links that redirect to a particular web page or website.  How do URL Shorteners Work? URL-shortened links work just like how lengthy links work. A link entered into a browser releases an...READ MORE
How Relational Commerce Provides Better  Customer Experience

How Relational Commerce Provides Better Customer Experience

Learn more about relational commerce and how it can help improve relations between your business and its customers. Business is no longer just transactional, as customers need more connections and better experiences. This is why most companies are building better customer relationships through relational commerce. What is relational commerce, and how does it impact customer experience? What Is Relational Commerce? Also called relationship commerce, this is a business philosophy aiming to...READ MORE
Employee Recognition Is Key to Attracting, Retaining, and Keeping the Top Talent

Employee Recognition Is Key to Attracting, Retaining, and Keeping the Top Talent

Here are some tips for employee recognition to help motivate your employees to be hard-workers and stay with your business. Today's work environment is quite competitive. Leading companies have one thing in common—well-trained and highly skilled workers. A key factor in attracting and retaining such workers is employee recognition. Employee recognition has the power to motivate workers to do their best. High-performing workers encourage business success. Companies may...READ MORE
Why Is SEO Important in 2022

Why Is SEO Important in 2022

Here are some tips for a successful SEO for your business to maximize its online marketing potential in 2022. The technical aspects of Search Engine Optimization, SEO for short, are in a constant state of flux. What was a SEO trend in 2021 may no longer be important in 2022. It is, therefore, all the more important to keep up to date and follow the latest...READ MORE
Incredible Ways to Attract More Customers to Your Small Business

Incredible Ways to Attract More Customers to Your Small Business

Here are some amazing methods for small businesses to attract more customers and grow. Starting a business may look easy, but it's pretty challenging. These challenges require a good plan and a well-defined business objective. When starting a business, the primary idea is to make a profit and ensure your clients are well satisfied to attract more customers. You need to make enough profits and attract...READ MORE
Incredible Methods of Making Your Business Stand Out on Social Media

Incredible Methods of Making Your Business Stand Out on Social Media

These are some tips that will help you build a successful brand and will show guaranteed business growth via social media. Business growth requires proper planning and strategies to ensure you attract the most customers to guarantee more income. Technological growth has led to increased competition and the need for businesses to reach customers and stand out. Businesses must have good and unique social media bios...READ MORE