MARKETING & PRODUCTIVITY TOOLS

to grow your small business

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Small Business Marketing Tools is a collaborative site where we share best practices & strategies,
and introduce marketing & productivity tools for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


How to Reach your Local Audience

How to Reach your Local Audience

Marketing strategies and tactics for local small businesses to follow in order to reach a targeted local audience Did you know that the maximum percentage of online businesses are a local business? That's because it is not easy for a business to stand out in a national or international market. In this article we will discuss the strategy to reach your local audience. We have classified the...READ MORE
Top 4 Reasons you Need an Employee Management System

Top 4 Reasons you Need an Employee Management System

Even small businesses can benefit from implementing an employee management system that improves team communication, productivity and cybersecurity Any entrepreneur will tell you that employees are the backbone of any successful organization. That means every aspect of your employees must be handled with care. You want to attract and retain only the best, provide them with the resources they need, guide, support, and grow their abilities....READ MORE
Seven Smart Investment Tips for 2021

Seven Smart Investment Tips for 2021

Wondering how to up your investment game in 2021? Check out these smart investment tips for small businesses. This past year has been anything but normal. This pandemic has turned our lives upside down. While almost all sectors and organizations of all scales were affected by the sudden shift in the economy, businesses across the board were not all hit the same. The small businesses had...READ MORE
Why Brand Recognition and Cyber Security Go Hand-In-Hand, What It Means For Your Business

Why Brand Recognition and Cyber Security Go Hand-In-Hand, What It Means For Your Business

Small businesses need to take cyber security seriously to avoid negative impact on both their operations and brand reputation In the digital era, it's not enough for brands to provide quality service or useful products. Companies must also protect the information that clients and partners have entrusted to them. Failure to take cybersecurity seriously can result in the kind of brand recognition no one wants: damage...READ MORE
How to Get Your Beauty Business off the Ground

How to Get Your Beauty Business off the Ground

Times are hard due to the covid-19 pandemic. However, people still need to groom themselves. Needs have increased- for example, 50% of people care for their eyebrows on a daily basis compared to 28% in 2015.  This is why a business in the cosmetic industry is a good place to start. There are some important tips you need to learn to get your cosmetic business...READ MORE
What is Reflective Tape: A Beginner's Guide for Businesses

What is Reflective Tape: A Beginner's Guide for Businesses

Small businesses can use reflective tapes for marketing or to increase visibility for pedestrians on the sidewalks as well as workers in workplaces. Reflective tape is described as a film that reflects light by using glass spheres or artificial prisms. Glass bead tapes also reflect light by utilizing microscopic beads that serve as parabolas and return it to its source. Prismatic tapes absorb and reflect light...READ MORE
How to Use Instagram As Part of Your Social Media Strategy

How to Use Instagram As Part of Your Social Media Strategy

Here are some ways you can incorporate an Instagram marketing strategy into your business's overall social media plans. Today, every business needs an online presence to thrive in the market, and one of the easiest ways to achieve this is through social media. Social media has revolutionized the marketing industry. It has created faster and better ways for businesses, small or big, to grow, promote their...READ MORE
Team-Building Activities To Bring Your Employees Together

Team-Building Activities To Bring Your Employees Together

As companies navigate the rollout of the vaccine and what that means for their day-to-day operations, many are returning to the office full-time, returning to the office part-time, or permanently transitioning to mostly or fully remote work. No matter where your company lands, one thing remains true: building strong employee relationships is more important than ever before. The unusual circumstances of the past year may have...READ MORE
6 Ways To Protect Your Small Business From Cyber Attacks

6 Ways To Protect Your Small Business From Cyber Attacks

In 2020, rates of cyberattacks and data breaches were higher than any prior year, including business, government, and individual. Since the pandemic mandated many of us to do business online, it makes sense there would be more hackers accessing personal information illegally. Emerging and new technologies, like 5G, make the threats more hazardous, with more hi-tech tactics being used. There are many ways small businesses can...READ MORE
People's Expectations About Digital Marketing and How Close They Are to Reality

People's Expectations About Digital Marketing and How Close They Are to Reality

People tend to form many expectations in life, most specially these days when there are people on the internet that guarantees the fulfilment of hopes and the achievement of dreams if you follow what they say. However, there is no guarantee that everything that happened to them will also happen to you. The same can be said about digital marketing. Many companies expect a lot from...READ MORE