MARKETING & PRODUCTIVITY TOOLS

to grow your small business

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Small Business Marketing Tools is a collaborative site where we share best practices & strategies,
and introduce marketing & productivity tools for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


Are Customers More Likely to Choose an Eco-Friendly Company?

Are Customers More Likely to Choose an Eco-Friendly Company?

As consumers are choosing to do business with an eco-friendly company, businesses should use environmental practices and promote in marketing It seems more and more companies are taking steps to become eco-friendly these days, but do consumers really care? The short answer is yes, yes they do. A 2020 study from IBM and the National Retail Federation revealed that two-thirds (nearly 70%) of North Americans across the...READ MORE
Do's and Don'ts to Succeed in Small Business

Do's and Don'ts to Succeed in Small Business

Having a good business idea is not enough to succeed in business. Beyond a good idea, you need to be guided on the dos and don'ts of running a business. Having a basic knowledge of the do's and don'ts in the business world gives you a great advantage while growing your business. Most people who struggle with their start-ups and small businesses usually lack the right...READ MORE
How To Pursue SEO On A Budget: Tips From Digital Marketing Experts

How To Pursue SEO On A Budget: Tips From Digital Marketing Experts

Working with an efficient SEO agency, optimizing the keyword research process, and limiting your strategies can help you pursue SEO on a budget. Read on to know more. From a small businesses’ perspective, Search Engine Optimization or SEO can be scary. As a small business, you know that you do not have the funds or resources as compared to bigger companies and organizations. However, you are...READ MORE
Should You Apply for a Commercial Mortgage?

Should You Apply for a Commercial Mortgage?

A commercial mortgage is a non-residential mortgage that may be able to help your small business expand and increase capital - here are the pros and cons If you're a business owner you'll likely have considered taking out a commercial mortgage, whether it's to buy a new commercial property or extend your current premises. A commercial mortgage is quite different from a residential mortgage, and making an...READ MORE
The Definitive Guide to a Business Credit Score

The Definitive Guide to a Business Credit Score

Everything a small business needs to know about how a business credit score is determined and how to improve your credit standing What is a Business Credit Score? Your business credit score is a number that tells potential lenders how likely it is that you will repay the loan. It's based on your past payment history, total debt, and length of time in business. Understanding Business Credit...READ MORE
4 Tips for Financing and Marketing Your Personal Injury Firm

4 Tips for Financing and Marketing Your Personal Injury Firm

Marketing and financing methods you can use to build your reputation and and gain new clients for your personal injury firm Financing and marketing can be complicated processes, especially when you're just starting and want to build some traction for your business. You may not have the financial backing to run an effective campaign or the necessary brand recognition to gain new clients. But what if...READ MORE
Should You Hire Content Marketing Agencies to Boost Your Engagement?

Should You Hire Content Marketing Agencies to Boost Your Engagement?

Content marketing involves ideating, creating, and then disseminating content catered to raising brand awareness and boosting revenue. However, it takes time and consistency to build a good content marketing strategy. For this reason, many businesses turn to content marketing agencies to develop online engagement for them. There are various benefits associated with hiring a content marketing agency. It frees up time that you can then devote...READ MORE
Explaining the Benefits of Credit Card Bonuses for Business

Explaining the Benefits of Credit Card Bonuses for Business

Small businesses can reap many credit card bonus benefits by consolidating their expenses to cards that pay back Credit card bonuses are an easy way to get free money to spend for your business. The sign-up bonus you receive from a credit card can come in the form of cashback, miles, or points. Many credit cards also offer rewards programs and cashback. However, the terms and...READ MORE
How A Minimum Viable Product Can Help You Boost Your Brand's Name

How A Minimum Viable Product Can Help You Boost Your Brand's Name

A minimum viable product is one that's released for early adopters, with select functionalities. The aim of using a minimum viable product is to gauge audience reaction during the phase of product development. A minimum viable product can help businesses save costs by learning during the product development phase how much success a product is likely to bring. In the software industry, for example, a minimum...READ MORE
7 Best Tech Investments for Small Businesses

7 Best Tech Investments for Small Businesses

Making these tech investments for your business will ensure you remain productive and competitive as business technology evolves With new technologies like help desk software on the rise, there has never been a better time to invest in your business's future. This article will outline how software and other tech products can help small businesses of all shapes and sizes by giving them an edge over their...READ MORE