MARKETING & PRODUCTIVITY TOOLS

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Small Business Marketing Tools is a collaborative site where we share best practices & strategies,
and introduce marketing & productivity tools for small businesses to leverage.
We'll help you create a business, build on it and encourage it to grow.


Latest Small Business Strategies and Ideas


What to Promote About Your Small Home Improvement Business

What to Promote About Your Small Home Improvement Business

Running a home improvement business can be gratifying if you do it well, especially when you get to experience the gratitude and joy of a happy homeowner. Doing a good job is a great way to set yourself up for organic growth, but you can also benefit from marketing. Here are four things you can promote about your home improvement business and enable it to...READ MORE
Why Moving Your Small Business Online is Actually Better

Why Moving Your Small Business Online is Actually Better

Online-based marketplaces and businesses are blooming faster than ever. In the 21st century, while people are getting busier every day, business owners are constantly looking for ways to make shopping easier. Savvy entrepreneurs and small business owners will focus on making shopping convenient, which means taking your business online. Why Taking Your Business Online Makes Sense People carry their phones and other electronic devices with them to...READ MORE
What Services Should Your Roofing Business Promote?

What Services Should Your Roofing Business Promote?

Running a small roofing business requires building a reputation for quality services that local customers are looking for in a new roof installer A small business thrives when it meets customers' needs, earns their trust, and gains referrals through word-of-mouth. A roof symbolizes security for homeowners. A damaged or failing roof threatens customers' security because they don't feel safe in their homes. They're highly motivated to...READ MORE
How To Build A Customer Referral Campaign That Works

How To Build A Customer Referral Campaign That Works

Want to create a referral campaign that actually works? Read this blog to know how. Customer referral is among the most powerful types of marketing. However, it's also one of the hardest to control. You can't make someone speak positively of your business, even less write a positive review. However, your clients' opinions carry an incredible amount of weight, often far more weight than the message...READ MORE
ESG Sustainability Reporting: The New Pillar Helping Solve Global Problems

ESG Sustainability Reporting: The New Pillar Helping Solve Global Problems

Mention ESG sustainability reporting and most business managers are likely to tell you it is a new force and a pillar of success. For years, the idea of sustainability was considered a cost that could be shoved away, but not any longer. As global problems, such as global warming and human trafficking, became too much to bear, a reliable solution, not a quick fix, had...READ MORE
3 Niche Industries to Open a Small Business In Today

3 Niche Industries to Open a Small Business In Today

Thinking of starting your own small business? Consider these growing niche industries for opportunities to open a business. Across the country, even in the wake of a global pandemic, business growth is still possible. As recovery continues and the nation recovers from business shutdowns and closures, the market may be perfect for entrepreneurs to make their move. It Is estimated that in California alone, there are...READ MORE
Is Physical Marketing Still Worth the Investment?

Is Physical Marketing Still Worth the Investment?

Physical marketing, otherwise known as "offline marketing", gives businesses the potential to reach customers with traditional marketing techniques The world has shifted towards being more digital in the past few years, and the marketing world has not been left behind. In fact, it shined, and digital marketing became the standard for companies everywhere. If you're not active on social media as a brand, are you even...READ MORE
What Makes Washington DC a Wonderful Place to Run a Business?

What Makes Washington DC a Wonderful Place to Run a Business?

If you're looking to start a business in Washington D.C. the affluent population, demographics and proximity may make it ideal area for your new business. Did you know that Washington, D.C. is ranked third in the country for being an excellent place to start a business? The district is increasingly becoming a sanctuary for anyone wishing to start their own business or discover like-minded individuals with...READ MORE
5 Tips for Attracting Customers to Your Grand Opening

5 Tips for Attracting Customers to Your Grand Opening

How to make a big splash and attract more customers to your new business grand opening launch event When it comes to opening a new business, first impressions are essential. A grand opening is a great way to debut your business. It will not only attract new customers but will also generate buzz from word of mouth. You want to attract attention to your business to...READ MORE
5 Ways to Market Your Landscaping Business in the Winter

5 Ways to Market Your Landscaping Business in the Winter

Marketing your landscaping business during the winter is essential. However, many landscape business owners let up with their marketing during the winter months. Marketing seasonal services during the winter months are important to spread brand awareness and attract new clients. These five tips will get the ROI you deserve from off-season marketing. Keep Posting Online Avid gardeners like to work outdoors year-round. A survey in 2014 revealed...READ MORE