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Small Business Marketing Tools is a collaborative site where we share marketing best practices & strategies and introduce low-cost marketing tools & productivity resources for small businesses to leverage.
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Latest Small Business Strategies and Ideas
Small businesses struggling due to economic impact of pandemic can get support with US government-backed loans in Paycheck Protection Program Between April and August 2020, as you likely remember, the Paycheck Protection Program distributed $523 billion in government-backed loans to 5.2 million small businesses. The intention was to help businesses continue paying their employees amid the COVID-19 pandemic’s economic crisis. Now, 5.2 million businesses is no small...READ MORE
Make this the year you start your new small business and follow these tips for setting it up your business for success If one of your New Year's resolutions was to finally start the business you've had brewing in your mind for the past year or two, this article is for you. If we're being honest, many small businesses fail in their first five years. If...READ MORE
Food truck marketing strategies that can help small business owners maximize the potential of their mobile restaurants during the pandemic The COVID-19 pandemic affected a number of different industries, forcing many businesses to significantly downsize or even shut down completely. Undeniably, the food and restaurant industry was one of the most heavily impacted in the world. This is particularly problematic because the restaurant industry employs millions...READ MORE
From liability to data and cybersecurity breaches - here are some ways to protect your small business from common threats to your business Creating a small business is often a labor of love, and after you put your heart and soul into creating your small business, you want to protect it. Between cybersecurity breaches, theft, and accidents, there are many small blindspots that could turn into...READ MORE
Build your social media brand with these content and engagement strategies that can help turn buzz into business SPONSORED POST Crestline is the authority in the promotional products industry, providing best-in-class customer service and a curated mix of products designed to maximize your brand's impact. Social media is one of the most accessible and inexpensive ways for businesses of all sizes to build their brands, but only if...READ MORE
No matter what kind of small business you run, these tips for creating the perfect home office can help you. If you are starting or have started a small business, you probably need space dedicated to your work. No matter if you only have space for a desk dedicated to your business or if you are thinking of adding an addition to your home or yard...READ MORE
Small businesses don't need to break the bank with these affordable marketing ideas that can leverage free or inexpensive tactics for maximum results There's no doubt that the pandemic has been particularly tough on the economy. As it was, 88% of people surveyed by the National Endowment for Financial Education were worried about their financial situation. Our current health crisis has resulted in mass layoffs and...READ MORE
Do you really understand who your target audience is and what values matter most to them? Defining your ideal customer is key to successful marketing. When it comes to marketing, knowing the audience for your business is key. So what does this mean? Your audience is who you're going to sell to. Who would be most interested in your service or product? Who would benefit the...READ MORE
There is no one single formula that you can use to make a website rank high on Google. For that reason, it is important that you have a well-planned SEO strategy for desired results. There are various methods to get a good rank on Google for your website. Google’s algorithms are highly secretive, but there are some known techniques that work. These include methods like link...READ MORE
Competition in the small business category is at the peak. Visibility to the customers is the key to success, and the right SEO is your weapon to achieve that. Everything is going online, so does the business. Whenever we need something, we just Google it and place an order from a website shown in the search engine’s first few results. People just don’t want to waste...READ MORE