How to Sell Company Merch Online With Print on Demand

Setting up a print on demand company merch store can be an easy way to swell swag online without inventory or set-up costs

Most small businesses that want to make merchandise available to their loyal customers are challenged by the costs and complexities of setting up an online store.  But print on demand changes the game, making it easy for any small business to sell merch online.

How Print on Demand Works

The process with print on demand (POD) is very easy.

1. You add your designs or company logos to merchandise (like shirts, hats, mugs and more)
2. You list your items at a retail price that is above the production cost (difference is your profit)
3. Customers order items and the merchandise is fulfilled by a printing & production facility that ships direct to customer
4. You never touch the merchandise, or need to pay to have inventory

Print on demand is more cost effective because you can order 1 item on an as-needed basis (on demand). The cost per item produced may be more than if you were to buy printed items in bulk, but you would have to pay for that production yourself  - often requiring hundreds or thousands of dollars up front out of your pocket.

You would also have to inventory those items, provide fulfillment & shipping of any orders. This costly & time consuming process is not usually something that small businesses want to take on.

Print on Demand Companies

There are several companies that offer print on demand services, but we recommend Printify, for several reasons:

• Wide selection of products - Printify has a wide range of products and print providers for just about any item you may want to sell
• Low production costs - due to the volume of orders they manage for customers, their production costs are very low. And once you start selling you can upgrade to Premium to save even more per item (up to 20%)
• Online design tools - an online mockup generator lets you see how your logo or design will look on a variety of products. You can even use some built in image and text tools to create something.
• Customer service - they are also known for incredible customer service if anything should go wrong with an order.

How to Sell Merch Online

Printify makes it easy to manage the whole process, with a variety of integrations.

With integrations, you simply create a catalog of products and connect it to a store, with options to create multiple stores with different selling platforms.

You can set your store up in multiple places:

• Websites - add merch to your existing website using Woocommerce, Squarespace or Wix
• E-Commerce Stores - create a new e-commerce website devoted to merch with Shopify or BigCommerce
• Marketplaces - list your merch on a marketplaces like Etsy, EBay or Walmart to get it in front of new customers actively shopping
• Social - link to your store from social media, or connect a store to a TikTok shop - Printify is one of the few POD providers that let's you integrate with TikTok!

They even have a pop-up shop option that hosts a simple online store for you - managing the ordering & payment process! All at no additional cost.

It's never been easier to sell your own company merch or swag online - to make an additional revenue stream and build brand loyalty with your customers.

Ready to sell merch? Sign up for Printify now for free!