If you are responsible for your company’s marketing activities, choosing which industry facts information you use is a crucial decision. Knowing what prospective clients seek can help guide you in choosing the right words and images. Here are some guidelines which may help you to plan and design all aspects of your marketing campaign:...
How do you know that your marketing plan needs updating? It either fails your company, or you prevent failure by checking it against a template to catch missing information. For example, according to Wilson & McQueen PLLC, every year in the U.S. more than 4,000 surgical errors occur. This statistic is best not swept...
Marketing tips for the medical industry differ greatly from those for other industries. One of the most important marketing tips for the medical industry is to use discretion and always follow ethical guidelines. Here are some marketing tips you can apply to market your medical business. 1. Focus On the Care Patient-centric marketing strategies...
Investing in the wellness industry is a way to give back to the community while exploring lucrative opportunities. Whether you’ve always wanted to own a massage parlor or a local spa, there are many different avenues to consider when you’re going the route of wellness. Knowing how to successfully promote your wellness business will...
Owning a tile company today requires the ability to appeal to target audiences and markets, whether you’re promoting your services locally, regionally, or even as an international brand. When you are in charge of a tile company, knowing how to efficiently manage your marketing finances can ultimately mean the difference between failure and success....
Navigating the Franchise Landscape: Key Steps to Success The decision to franchise a business is a monumental one, potentially paving the way for exponential growth and increased brand recognition. However, the process can be intricate and involves several key steps. This guide dives deep into how to franchise a business, from the initial groundwork...
A good marketing plan is essential to every business. Marketing is how you brand your business and draw in new customers. Marketing your new restaurant the right way will give you the results you are hoping for. Follow these tips to create a strategic marketing plan! 1. Determine a Unique Selling Proposition What is...
Launching a startup is an exciting milestone in the life cycle of any business venture. With countless ideas and numerous hurdles to overcome, it can be a daunting task even for the most seasoned entrepreneur. This has shifted the focus of startups from solely being innovative and disruptive to also adopting a methodical and...
As the owner of a small business, it’s important to do your best to make sure that you reach as many potential customers as possible. This is because this is the best way to scale up and become a household name. The best news is that you can find ways to market that won’t...
Whether you are a large or small business, employees are the backbone of your business. Putting the same amount of energy into marketing your business to potential employees that you do into marketing to new customers is the best way to attract the talent you need. Here are five tips for marketing your business...