eco-friendly company

Are Customers More Likely to Choose an Eco-Friendly Company?

As consumers are choosing to do business with an eco-friendly company, businesses should use environmental practices and promote in marketing It seems more and more companies are taking steps to become eco-friendly these days, but do consumers really care? The short answer is yes, yes they do. A 2020 study from IBM and the...

personal injury firm

4 Tips for Financing and Marketing Your Personal Injury Firm

Marketing and financing methods you can use to build your reputation and and gain new clients for your personal injury firm Financing and marketing can be complicated processes, especially when you’re just starting and want to build some traction for your business. You may not have the financial backing to run an effective campaign...

minimum viable product

How A Minimum Viable Product Can Help You Boost Your Brand’s Name

A minimum viable product is one that’s released for early adopters, with select functionalities. The aim of using a minimum viable product is to gauge audience reaction during the phase of product development. A minimum viable product can help businesses save costs by learning during the product development phase how much success a product...

market research

Key Costs and Benefits of Market Research

Market research is often the first step before launching a new product or promotion. Finding more information about markets, customers, and competitors can guide campaigns and provide direction for strategies. Before beginning the process, it is important to examine the market research costs and benefits as well as ensuring the research provides value. What...

restaurant business

How to Get Your Restaurant Business Off the Ground

Starting a new restaurant business takes planning and a solid marketing plan to ensure you create a unique customer dining experience and successful business Not sure how to start your restaurant business? Find out here how to get your restaurant off the ground. Plan To get your restaurant off the ground, you’ll need a...

marketing plan

Spring Clean Your Small Business Marketing Plan

Start fresh this spring by evaluating goals and making marketing plan updates that reflect the latest strategies for your small business Spring cleaning isn’t just for your home – you should take this time also to freshen up your marketing strategies. This period marks the end of the first quarter and the beginning of...

startup business

4 Things to Give Your Startup

Get your new startup business set-up for success from the beginning with these essential things every new business needs before you launch Launching a new business is no easy feat. It requires a lot of time, energy, and dedication, and even if you give the new company everything you can, it still may not...

Strapped For Cash? Here’s How to Market Your Small Business On the Cheap

Small businesses don’t need to break the bank with these affordable marketing ideas that can leverage free or inexpensive tactics for maximum results There’s no doubt that the pandemic has been particularly tough on the economy. As it was, 88% of people surveyed by the National Endowment for Financial Education were worried about their...

marketing language

The Importance of Language When it Comes to Your Marketing

Having the right tone for your marketing language is key to communicating to customers effectively in all aspects of our integrated marketing plan Knowing how to alter your language so to best reach your audience is all part of marketing. After all, the language that’s used in your marketing plan is incredibly important in...

digital marketing strategy

5 Useful Tools to Boost Your Digital Marketing Strategy

Use these digital marketing tools to help you elevate your small business marketing strategies and take your business to the next level The digital marketing industry is evolving so fast that consistent changes in strategies are mandatory for survival. Keeping up with such a rapid pace can be quite challenging, especially if you’re not...