market research

Key Costs and Benefits of Market Research

Market research is often the first step before launching a new product or promotion. Finding more information about markets, customers, and competitors can guide campaigns and provide direction for strategies. Before beginning the process, it is important to examine the market research costs and benefits as well as ensuring the research provides value. What...

restaurant business

How to Get Your Restaurant Business Off the Ground

Starting a new restaurant business takes planning and a solid marketing plan to ensure you create a unique customer dining experience and successful business Not sure how to start your restaurant business? Find out here how to get your restaurant off the ground. Plan To get your restaurant off the ground, you’ll need a...

marketing plan

Spring Clean Your Small Business Marketing Plan

Start fresh this spring by evaluating goals and making marketing plan updates that reflect the latest strategies for your small business Spring cleaning isn’t just for your home – you should take this time also to freshen up your marketing strategies. This period marks the end of the first quarter and the beginning of...

startup business

4 Things to Give Your Startup

Get your new startup business set-up for success from the beginning with these essential things every new business needs before you launch Launching a new business is no easy feat. It requires a lot of time, energy, and dedication, and even if you give the new company everything you can, it still may not...

Strapped For Cash? Here’s How to Market Your Small Business On the Cheap

Small businesses don’t need to break the bank with these affordable marketing ideas that can leverage free or inexpensive tactics for maximum results There’s no doubt that the pandemic has been particularly tough on the economy. As it was, 88% of people surveyed by the National Endowment for Financial Education were worried about their...

marketing language

The Importance of Language When it Comes to Your Marketing

Having the right tone for your marketing language is key to communicating to customers effectively in all aspects of our integrated marketing plan Knowing how to alter your language so to best reach your audience is all part of marketing. After all, the language that’s used in your marketing plan is incredibly important in...

digital marketing strategy

5 Useful Tools to Boost Your Digital Marketing Strategy

Use these digital marketing tools to help you elevate your small business marketing strategies and take your business to the next level The digital marketing industry is evolving so fast that consistent changes in strategies are mandatory for survival. Keeping up with such a rapid pace can be quite challenging, especially if you’re not...

b2b marketing 2020

The Ultimate Guide to B2B Marketing in 2020

Use these B2B marketing strategies in 2020 to market your business more effectively to other businesses B2B marketing has many unique perks compared to its B2C counterpart, mainly because we are targeting a different audience. B2C companies market their products/services directly to an end consumer, while B2B companies market to other businesses. Obviously businesses...

digital marketing

10 Tips for Marketing Your Small Business

Strategies to jump start your small business marketing, grow your business and beat the competition If you don’t already know, marketing is one of the first steps in opening a small business and is an essential part of helping a business grow and beat out the competition. Large companies such as Starbucks, Target, Walmart,...