How to Market Your Local Daycare to New Parents

Are you looking to open a daycare in your community? Here are some tips to market your new business successfully.



Understand Your Target Audience

Before you can effectively market your daycare, you must understand your target audience. New parents are typically looking for a daycare that offers a safe, nurturing environment where their children can learn and grow. They want to know that their children will be well-cared for, and they need assurance that the daycare staff is experienced, qualified, and caring. Additionally, they are likely to be concerned about cost, location, and the daycare’s reputation.

Create a Strong Online Presence

In today’s digital age, having a strong online presence is crucial for any business, including daycares. Here are some steps to create a compelling online presence:

Build a Professional Website

Your website is often the first impression potential clients will have of your daycare. Ensure it is professionally designed, easy to navigate, and includes all essential information. Key elements should include:

  • About Us Page: Detail your daycare’s mission, philosophy, and history.
  • Staff Bios: Highlight the qualifications and experience of your staff.
  • Programs and Curriculum: Explain the programs you offer and your approach to early childhood education.
  • Testimonials: Include positive feedback from current and former parents.
  • Contact Information: Make it easy for parents to get in touch with you.

Optimize for Search Engines (SEO)

To attract new parents, your website needs to be easily found online. Use SEO best practices to improve your search engine rankings. This includes:

  • Keyword Research: Identify and use keywords that potential clients are likely to search for, such as “daycare in [your city]” or “childcare services.”
  • Quality Content: Regularly update your website with valuable content, such as blog posts about child development, parenting tips, and daycare activities.
  • Local SEO: Optimize your site for local searches by including your location in keywords, registering with local directories, and claiming your Google My Business listing.

Leverage Social Media

Social media is a powerful tool for connecting with new parents and building your daycare’s brand. Use these tips!

Choose the Right Platforms

Did you know that 4.8 million children attend organized preschools and daycare facilities? Make your mark by focusing on platforms where parents are most active, such as Facebook, Instagram, and Pinterest. Each platform offers unique opportunities to engage with your audience:

  • Facebook: Create a business page to share updates, photos, and events. Use Facebook Groups to build a community around your daycare.
  • Instagram: Post photos and short videos showcasing daily activities, special events, and the friendly faces of your staff and children.
  • Pinterest: Share articles, infographics, and other resources related to parenting and early childhood education.

Engage With Your Audience

Social media is not just about posting content; it’s about engaging with your audience. Respond to comments and messages promptly, ask questions to encourage interaction, and share content that parents will find valuable and interesting.

Offer Virtual Tours and Open Houses

New parents are often busy and may find it difficult to visit multiple daycares in person. Offering virtual tours and online open houses can be a great way to showcase your facility and programs without requiring an in-person visit. Use high-quality videos and photos to highlight your daycare’s best features, and consider hosting live virtual events where parents can ask questions and get to know your staff.

Highlight Unique Selling Points

What sets your daycare apart from others in the area? Whether it’s a specialized curriculum, a focus on outdoor play, or organic meals, make sure to highlight these unique selling points in your marketing materials. Since 91% of Americans believe that the arts are vital to providing a well-rounded education, you may want to consider how to place a focus on your arts curriculum Use your website, social media, and printed brochures to communicate what makes your daycare special.

Partner With Local Businesses and Organizations

Building partnerships with local businesses and organizations can help increase your daycare’s visibility and credibility. Consider collaborating with pediatricians, family therapists, and local businesses that cater to families with young children. You can offer to provide flyers or brochures for their offices, or even host joint events such as parenting workshops or family fun days.

When partnering locally, consider costs. For families who choose to adopt a child, expenses vary but tend to be quite high. For those who use a surrogate, the cost can vary due to factors like egg donorshop, individual expenses, twins, and unexpected medical circumstances. Understanding the high costs of starting a family can help your daycare business see how potential partnerships can help families receive assistance to pay their daycare fees!

Encourage Word-of-Mouth Referrals

Word-of-mouth referrals are one of the most powerful marketing tools for daycares. Encourage satisfied parents to spread the word about your daycare to their friends and family. You can also offer referral incentives, such as a discount on tuition for each new family they refer.

Collect and Share Testimonials

Positive testimonials from current and former parents can be incredibly persuasive for new parents considering your daycare. Collect testimonials and reviews, and feature them prominently on your website, social media pages, and printed materials. Make sure to get permission from the parents before sharing their comments.

Attend Community Events

Participating in community events is a great way to raise awareness about your daycare and connect with potential clients. Set up a booth at local fairs, festivals, and community gatherings to distribute information and answer questions about your services. Consider hosting your own events, such as a family picnic or open house, to invite the community to visit your facility.

Monitor and Adapt Your Strategies

Marketing is an ongoing process, and it’s important to continually monitor the effectiveness of your strategies and make adjustments as needed. Use tools like Google Analytics and social media insights to track your performance and identify areas for improvement. Be open to feedback from parents and staff, and be willing to try new approaches to reach your target audience.

By using these tips, you can effectively market your local daycare to new parents and build a thriving community for the children in your care.



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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.