high ranking content

Delivering Effective High Ranking Content for PR Campaigns

How to create PR content that ranks well with search engines and gets noticed by the your desired target audience Thanks to modern technology, content is accessible no matter where you go. From your mobile phone on a train to a laptop in a café, as long as you have an internet connection, there’s...

small business local

Why Is Getting Customer Feedback so Important for Small Businesses?

Reaching out to get customer feedback and effectively managing your response can reap big benefits for your small business Adept small business owners know that getting their goods and services into the hands of consumers is only the start of effective and lucrative customer relationships. Quality products, dedicated employees, and excelling services are vital,...

Publicity sales efforts

How to Use Publicity Opportunities in your Sales Efforts

4 Ways you can leverage good PR and publicity from media interviews to help you close more sales for your small business If utilized properly, you can make money from media interviews but not the way you think or you’ve been told. Below are a few tips for you to maximize your sales efforts with your media...

business ideas

5 Tips for Pitching Your Business Idea

How to pitch your business idea to get potential investors interested and practically begging to give you money If you want to enter the business world, the first thing you’re going to need is a good idea. And if you’re not going to finance the business yourself, you’ll simply have to know how to pitch...

local news pitch

Is Your Local News Pitch Newsworthy?

4 tips when you are pitching your business to local news television and radio stations Are you looking to get featured in your local or national news coverage? One of the key points you need to remember is that to get this type of coverage you need to be on target and newsworthy to...

boiler plate

Writing Memorable Press Release Boilerplates [6 Tips]

Concrete tips on how to write press release boilerplates that are effective and professional A boilerplate is a standard description of an organization that appears at the end of press releases and other publicity materials, titled “About ”. Typically, a boilerplate outlines when an organization was founded, what products and/or services the...

business woman media pitch

Are you Pitching like a B*tch?

Get more media exposure by creating an email pitch that will get the reader’s attention and a response Why Pitch like a B*tch? Because we get things done right… the first time. We are launching a new media outlet to help women (and men too) gain more media exposure to help establish expert status and...

business pitch yourself

Mirror Reflection: Are you a Good Fit for your Pitch?

10 part series on Media Coverage Does your pitch to the media deliver the best representation of your business? Do you ever wonder what you sound like or look like for that matter when you are conducting a media interview? Not only should you know, you should be consistently critiquing and correcting your pitch....