customer testimonial program

Creating a Customer Testimonial Program for Your Business

How to leverage loyal customers into your best advocates to help market your business and influence purchases from new customers Customers have the ability to make or break your business based on their positive or negative influence on others. That’s why any good business person knows that providing excellent customer service and nurturing repeat,...

company award public relations

Industry Award Program Strategies for Company PR Features

Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility A feature story or company spotlight in a leading industry publication is golden for any business. And one of the best ways to get prime coverage in an industry...

youtube pr tool

YouTube Videos as a Public Relations Marketing Tool

Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company messages, helping public relations activities such as press...

press release coverage tips

Press Release Tips for Getting PR Media Coverage

A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is lacking or doesn’t appear in targeted publications. Editorial teams for...

cheap PR tools

Cheap PR Tools for Low-Cost Publicity

Self-serve PR ideas that businesses can use for free or low-cost tools for public relations tactics that deliver big impact results It is time to toot your own horn. With a general understanding of public relations best practices and effective use of new media marketing tools, businesses can easily generate their own free or...