PR Tools to Toot Your Own Horn gives small businesses low-cost strategies, ideas and resources to easily manage their own public relations in-house Whether you are an entrepreneur, owner-operated small business or simply have limited staff and resources, you most likely need to create and manage your own public relations strategies and initiatives. If...
Gain more exposure and amp up your small business public relations with these media strategies that will keep your company top of mind with your most important publications A company profile, interview or story in a top industry publication can be a golden opportunity for small businesses. Increasing media exposure and coverage within your...
How to leverage loyal customers into your best advocates to help market your business and influence purchases from new customers Customers have the ability to make or break your business based on their positive or negative influence on others. That’s why any good business person knows that providing excellent customer service and nurturing repeat,...
Small businesses that pursue industry award and recognition programs are able to leverage a valuable public relations marketing tool for added company exposure and credibility A feature story or company spotlight in a leading industry publication is golden for any business. And one of the best ways to get prime coverage in an industry...
Video marketing channels on YouTube can be a powerful public relations marketing tool for large or small business promotions Taking advantage of free video postings on YouTube should be a must-have component in every company’s marketing tool box. A video adds a dynamic element to company messages, helping public relations activities such as press...
A targeted media outreach plan should be part of every public relations strategy to get editorial coverage when launching a company press release Often companies send out a press release via traditional mass press release distribution channels and become disappointed when media coverage is lacking or doesn’t appear in targeted publications. Editorial teams for...
Self-serve PR ideas that businesses can use for free or low-cost tools for public relations tactics that deliver big impact results It is time to toot your own horn. With a general understanding of public relations best practices and effective use of new media marketing tools, businesses can easily generate their own free or...