video advertising

How to Get More Results Out of Your Video Advertising

As technology changes, so too does the way that we consume media and adverts. Be it TV adverts, live streams, Q&As, interviews, webinars, webcasts, or something more out-of-the-box, video advertising is an integral part of every marketing strategy. But how can you get more results from your videos? Let’s take a look. Take the...

mobile banner ad

How To Customize Mobile Banner Ads To Suit Your Brand

Design tips to create simple, attractive mobile banner ads aligned with your brand that will increase conversion rates for your business Mobile marketing has become a big part of marketing for effective conversion rates. One of the popular ways to utilize mobile marketing is by putting up the perfect ads. And this can be...

advertising real estate

Advertising Your Property Management Services

Advertising your property management services is necessary for increasing your customer base and ensuring the growth of your business over time. Whether you are a new property manager or have been operating for several years, the right advertising strategies will give you good results. Here is what you need to know about advertising your...

All About the Facebook Ad Boycott: Should Your Business Participate?

Should your small business brand take a stand on hate speech and join the Facebook ad boycott? The pandemic has certainly been tough on businesses. Although the latest COVID-19 relief bill, which included nearly $500 billion in economic distress relief for companies, was signed into law back in March, those payments haven’t done nearly...

How much does a TV Commercial Cost?

There are many factors for businesses to consider when developing a budget for TV commercial cost and production plan As a business in the video production industry, one of the questions we hear most frequently is “How much does a TV commercial cost?”. The reality is that is a question that is almost impossible...

facebook generate leads

3 Ways To Use Facebook To Generate Leads Since Its 2018 Newsfeed Changes

An integrated direct marketing approach that includes Facebook ads, online and offline campaigns will help you generate more leads on Facebook Whether you love Facebook or can’t stand it, it’s clear this social media giant isn’t going anywhere anytime soon. Just check out these statistics: 27 billion people log into Facebook each month 79%...

What Are Today’s Consumers Looking for in Online Advertising?

Small businesses need to step up their game and create online advertising strategies and campaigns that appeal to consumers looking to shop online With today’s technology, shopping has never been easier. And with more people shopping online than ever, companies big and small are stepping up their online advertising games. This year, an estimated...

content advertising

What Advertisers Should Know About Inappropriate Content on YouTube

Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is...

facebook ppc ads

Perfecting the Art of Pay Per Call Ads Using Facebook

3 ways to create successful click-to-call campaigns with Facebook Pay Per Call (PPC) ads to get the phone ringing for your small business With two billion active monthly users as of June 2017, Facebook is clearly the preeminent social media network for reaching the masses with your branded messaging. That is why five million...