All About the Facebook Ad Boycott: Should Your Business Participate?

Should your small business brand take a stand on hate speech and join the Facebook ad boycott? The pandemic has certainly been tough on businesses. Although the latest COVID-19 relief bill, which included nearly $500 billion in economic distress relief for companies, was signed into law back in March, those payments haven’t done nearly...

How much does a TV Commercial Cost?

There are many factors for businesses to consider when developing a budget for TV commercial cost and production plan As a business in the video production industry, one of the questions we hear most frequently is “How much does a TV commercial cost?”. The reality is that is a question that is almost impossible...

facebook generate leads

3 Ways To Use Facebook To Generate Leads Since Its 2018 Newsfeed Changes

An integrated direct marketing approach that includes Facebook ads, online and offline campaigns will help you generate more leads on Facebook Whether you love Facebook or can’t stand it, it’s clear this social media giant isn’t going anywhere anytime soon. Just check out these statistics: 27 billion people log into Facebook each month 79%...

What Are Today’s Consumers Looking for in Online Advertising?

Small businesses need to step up their game and create online advertising strategies and campaigns that appeal to consumers looking to shop online With today’s technology, shopping has never been easier. And with more people shopping online than ever, companies big and small are stepping up their online advertising games. This year, an estimated...

content advertising

What Advertisers Should Know About Inappropriate Content on YouTube

Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is...

facebook ppc ads

Perfecting the Art of Pay Per Call Ads Using Facebook

3 ways to create successful click-to-call campaigns with Facebook Pay Per Call (PPC) ads to get the phone ringing for your small business With two billion active monthly users as of June 2017, Facebook is clearly the preeminent social media network for reaching the masses with your branded messaging. That is why five million...

PPC and Me – The Potential Profitability of Pay Per Click Advertising

Tips for running a successful PPC advertising campaign that delivers for your digital marketing campaigns SPONSORED POST Digital Next are a Melbourne-based digital marketing agency servicing a variety of businesses and industries, spanning from SMEs to some of the country’s largest brands. Specialising in SEO, PPC, content creation and website development, Digital Next have...

ppc seo budget

What to Do with $500 for SEO and $500 for PPC?

How to allocate your SEO or PPC advertising with a limited budget Hiring a reputable PPC or SEO company takes money.  How much money depends on the size of your company, the size of the campaign, and the expertise of the company you’re hiring. There are a number of factors at play here, but...

native advertising sponsored content

How Small Businesses Can Use Native Advertising and Sponsored Content

The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their...

test drive marketing tools

6 Cool Small Business Marketing Tools you can Test Drive for Free

SPONSORED POST This post is brought to you by Small Business InnoLoft by Constant Contact – a first-of-its-kind accelerator program designed to support entrepreneurs passionate about helping small businesses by building new products, features and services. These days, growing startups and small businesses can benefit from the development of many new exciting technology and...