An integrated direct marketing approach that includes Facebook ads, online and offline campaigns will help you generate more leads on Facebook Whether you love Facebook or can’t stand it, it’s clear this social media giant isn’t going anywhere anytime soon. Just check out these statistics: 27 billion people log into Facebook each month 79%...
Small businesses need to step up their game and create online advertising strategies and campaigns that appeal to consumers looking to shop online With today’s technology, shopping has never been easier. And with more people shopping online than ever, companies big and small are stepping up their online advertising games. This year, an estimated...
Content advertising on YouTube will be less risky with new video monitoring policies to protect advertisers from placing ads alongside inappropriate content As the CEO of a social media platform, it’s important to understand and prioritize the safety of the users. For YouTube’s CEO Susan Wojcicki, creating new ways to make sure everyone is...
3 ways to create successful click-to-call campaigns with Facebook Pay Per Call (PPC) ads to get the phone ringing for your small business With two billion active monthly users as of June 2017, Facebook is clearly the preeminent social media network for reaching the masses with your branded messaging. That is why five million...
Tips for running a successful PPC advertising campaign that delivers for your digital marketing campaigns SPONSORED POST Digital Next are a Melbourne-based digital marketing agency servicing a variety of businesses and industries, spanning from SMEs to some of the country’s largest brands. Specialising in SEO, PPC, content creation and website development, Digital Next have...
How to allocate your SEO or PPC advertising with a limited budget Hiring a reputable PPC or SEO company takes money. How much money depends on the size of your company, the size of the campaign, and the expertise of the company you’re hiring. There are a number of factors at play here, but...
The difference between native advertising and sponsored content, and advertising opportunities for small businesses Small businesses are always looking for ways to get their message heard… in a meaningful and cost-effective manner. While print advertising still remains a viable option, online advertising has offered brands a more measurable way to advertise and drive action to their...
SPONSORED POST This post is brought to you by Small Business InnoLoft by Constant Contact – a first-of-its-kind accelerator program designed to support entrepreneurs passionate about helping small businesses by building new products, features and services. These days, growing startups and small businesses can benefit from the development of many new exciting technology and...
Targeted Facebook advertising boost sales and customer acquisition to help jumpstart new business As an entrepreneur or small business startup, getting your new product or service in front of the right people (you know, people that want to buy from you) can be quite a challenge. Even if you have a really unique product or service,...
There are affiliate-marketing programs on every corner; some from new organizations and others from more established entities. Regardless of which route you’re considering, there’s a ton of money to be made if you conduct your due diligence before making a selection. How to Evaluate Affiliate-Marketing Programs 1. Does the company offer a trial period?...