How to Use Industry Facts to Your Advantage in Marketing

If you are responsible for your company’s marketing activities, choosing which industry facts information you use is a crucial decision. Knowing what prospective clients seek can help guide you in choosing the right words and images.

Here are some guidelines which may help you to plan and design all aspects of your marketing campaign:

Identify Market Trends

No matter how much time and effort you’ve invested in your products or services, some clients are only interested in trends. According to Faster Capital, to discover new trends in your industry, attend industry events to see what your competitors are doing. Trade publications will also give you insight into new developments in your industry. Use your new knowledge to evaluate any relevant changes you might want to make to your products.

Emphasize Specific Features

Your company hopes to be a monetary success, but to stand out among all the companies in your industry, you must find a specific feature of your business to emphasize. Analyze your company’s strong points and use them as a marketing strategy. To stand out significantly, your company must make a marketing statement that goes beyond saying, “We make good products.” Prospective clients want to see company features such as being eco-friendly, offering next-day delivery, or offering your product in a more innovative device or design.

Prioritize Customer Service

When a client purchases from you, they will remember not only how much they like your product but also how the purchase experience made them feel. Your website and social media pages should prominently display a link to a chatbot for questions or a way for clients to contact your company via email. Prompt responses to customer inquiries will be essential, as are fast shipping and customer loyalty rewards. Use your customers’ feedback to change your products and your advertising campaign.

Offer a Variety of Products

If your company has had some success and wants to increase sales, you could try offering another version of your most successful product. If a client is already aware of the caliber of your merchandise, they will be likely to try the new version of your product. For example, a plant store might offer a wide selection of aloe plants. After all, according to Brittanica, someone wanting an aloe plant has a choice of over 500 aloe species.

Show Your Story Clearly

Although prospective clients may be intrigued by some of the content on your website, your message will be more effective when you give a demonstration. Experts have shown that prospective clients will retain over 90% of the message of a video advertisement. In contrast, the same clients will recall only 10% of print ads. Please place a link on your website to redirect them to a video. In the video, you can perform a demonstration of the product. You can make a straightforward demonstration or hire an agency to create an amusing skit or parody that makes your ad memorable.

Teach Healthy Habits

If your company makes medical or dental products, potential clients will likely be motivated by ads that include clinical information. For example, a client might be more likely to be drawn to a cold medicine ad that reminds them that washing their hands several times a day is an effective way to prevent infection. Another effective ad could inform readers that if they don’t floss, they aren’t cleaning 40% of their teeth. Combining facts like these with a prompt to buy their product can be an effective ad strategy.

When planning your next marketing campaign, you must go beyond unadorned facts. It takes knowledge of industry trends and captivating video features to attract the attention of today’s consumers. If you also add some industry facts to your ads, you will provide additional motivation to purchase your products. By revising your marketing strategies with these suggestions, you could increase your revenue with an augmented customer base.

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Valerie M.

Contributor at Small Business Marketing Tools
Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.
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