How to Market Your Home Services Business

As a business owner, you often search for effective ways to market your home services business. Let’s face it: If you don’t market your business, you won’t get sales. if you don’t get new sales, you won’t generate revenue which decreases profit. We all know what happens when a business doesn’t generate any revenue.

A challenge for most business owners is more know-how to promote their businesses online. Sometimes, they might know which marketing channels to use but still lack experience. Even if they have the necessary expertise, you always find they won’t have the time to execute. For your business to get the results you are hoping for online, you need to allocate time to implement your marketing strategies. Without execution, there won’t be any results.

In this article, you will find some online marketing tips you can utilize to grow your business. Second, you’ll see that it’s possible to market a home services business even if you are not a digital marketing expert.

But before we explore the tips and others, how about kicking off by answering this crucial question:

Does marketing a home services business matter?

Marketing a home services business matters today more than ever. When you search for your services online, you will notice that other competitors are already promoting their businesses. Some might not be as adept at their services as you are. They might charge clients more or even service disgruntled clients who benefit from your company. But because those clients can’t find you, they have no choice but to pay for a service they are not happy with.

Use the following tips to market your business.

Set up a Google My Business page

Google My Business has become more powerful than a website. It is a free platform that allows you to connect with potential and existing clients. You can add a company description, services, prices, contact details, address, website link, office horse, post pictures and videos, and even interact with clients via messaging. If your home service is foundation repair, you can easily share facts such as according to HomeAdvisor, most homeowners will pay around $4,640 to repair foundation issues.

Build Up Reviews

One of the most essential features of Google My Business is reviews. You can request a review from each client that you serve. When it comes to window services, you want to make sure that your work is solid because that review will be there for years for anyone interacting with your page.  Make sure that your work lasts as long as it possibly can which is around 20 to 50 years according to RealHomes. All the reviews you get from happy clients can later be used as social proof. You can use them on websites or even for your social media campaigns.

Run Google Ads

Google is the first place potential clients search for home services. So if they can’t find you there, they will go with just any other business they can find there. Running Google Ads gives you an upper hand as it puts you right on the first page of the search engine. Potential Clients will click on your ads and contact you right away. The only problem with Google Ads is that you might be paying thousands of dollars. You need to set up your Google Ad properly. Make sure you don’t select Google Display Ads if your goal is only to run only Google Ads.  You increase your chances of being found by them by running Google Ads campaigns.


If your business offers plumbing or cleaning services, fantastic opportunities await you. All you need to do is set up the proper marketing channels and watch your business soar. According to ComfyLiving, the overall cleaning industry reached a whopping $74 billion in 2022.

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Valerie M.

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.