5 Ways to Improve Your Real Estate Agency's Marketing Approach

When it comes to successfully building and marketing a real estate agency today, you’ll need to know who you’re targeting, the type of properties you’re representing, and your ultimate goals as a real estate agent.

If you’re thinking of launching a new real estate agency, or you’re looking for a way to attract even more clients, there are a few tips you’ll want to keep in mind. Regardless of where you’re planning to operate, knowing the ins and outs of real estate today can go a long way in ensuring ongoing success.

1. Choose the Right Time to Promote a Client’s Home

Did you know that each year, approximately 35.5 million Americans make the move to somewhere new? If you’re in charge of a real estate agency, you’ll need to stay updated with the current trends in terms of buying and selling. Determining when the market is optimal for your clients is a way to ensure their ability to sell a home while allowing you to maximize the profits you’re capable of generating. You will also need to keep other factors of the global market in mind, especially if you’re representing a particular industry or even commercial properties, as these are likely to be in demand at different times than standard residential homes in most cases.

2. Protect Homes With Insurance

Encourage clients to obtain and maintain insurance on their homes or even the commercial properties they currently own. On average, it’s estimated that approximately 14.6 million Americans living in the U.S. are at risk of flooding annually. Once you begin working with a new client, it’s highly advisable to discuss the current coverage they have on their homes to determine if there are any additional moves or investments they can make to make their properties much more appealing to those who may also be in the market to buy at the time.

3. Encourage Security System Upgrades

Each year in the United States, there are approximately 2.5 million break-ins, with more than 65% of those break-ins constituting home burglaries. If you want to ensure your client’s safety and the protection of their homes and investments, you can do so by encouraging the upgrade of their home’s existing security systems. When a home has a visible security system in place, it will significantly reduce its chances of becoming a target of potential thieves, burglars, and criminals. A security system upgrade will also add to the value of any home, which can also help in making quicker sales once your client is ready to list their home on the market.

4. Develop an Online Presence

Building an online presence for your real estate agency is a must. A web presence is imperative if you want to be taken seriously once you enter the market, especially if you’re doing so during a highly competitive time. An official website, blog, newsletter, and even a social media presence can go a long way in the real estate industry.

5. Network With Other Local Real Estate Professionals

Another way to establish a better marketing approach in real estate is to do so by networking with qualified real estate agents. Networking will help spread the word about your business while allowing you the opportunity to connect with professionals near you. Networking helps build credibility if you’re new to the industry.

Developing your marketing approach as a real estate agency owner is essential when you’re entering a competitive market, regardless of the years of experience you may already have to your name. The more familiar you are with the market, the easier it’ll be to captivate the audience and clients you’re attempting to attract. When you know what to expect at every turn in the market, you’ll find it much more viable to attain the success you envision for yourself.

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Valerie M.

Contributor at Small Business Marketing Tools

Valerie M. is a writer from Upstate New York. She received her Bachelor’s degree in Journalism from The State University of New York at Fredonia in 2016 and is currently working at a digital marketing agency where she writes blog posts for a variety of small businesses all over the country. Valerie enjoys writing about music, animals, nature, and traveling.